Fitness Industry Statistics [Growth, Trends & Resources 2018]
Fitness industry statistics are invaluable for business planning. If you’re looking to launch a new product, expand your service range, or target a different segment, then statistics can help you assess the viability of your idea.
So we’ve collated a wide range of stats from across the industry into one handy resource. It covers the growth rate, current trends (including boutique studios), global markets, and equipment industry stats, to make your research quick and easy…
Latest Fitness Industry Statistics
In revenue terms, the fitness industry growth rate is 2.6% globally. According to the latest IHRSA report, total industry revenue was an estimated $83.1bn in 2016, up from $81bn in 2015. If it continues on this trajectory then it should reach $85.2bn in 2017 and $87.5bn in 2018. It’s also worth noting that some markets outperformed others, with the US increasing revenue by 7.2% (from $25.8bn in 2015 to $27.6bn in 2016).
The industry grew to approximately 200,000 clubs globally, serving 162 million members. However this data is restricted to health clubs only, so doesn’t account for boutique studios, community recreation facilities, or gyms located in other venues such as hotels. IHRSA are due to release their next report in April 2018, which will include fitness industry statistics from the previous year.
There are several fitness trends that have been consistent over recent years. Functional training, HIIT, and a shift towards holistic wellness all look set to stay for the foreseeable future.
However there’s a new wave of digital trends being driven by technology and demographic changes. On-demand fitness services such as Peloton, Aaptiv, and Les Mills’ new offering are taking advantage of improved internet connectivity and streaming capabilities. But they’re also tapping into Millennials’ desires for personalisation, freedom, and experiences over material things.
Nielsen’s 2014 survey found that 81% of Millennials exercise or would like to, vs only 61% of Boomers. For this reason Millennials have caught the attention of boutique studios, wearable developers, and equipment manufacturers.
“For Millennials, wellness is a daily, active pursuit. They’re exercising more, eating smarter, and smoking less than previous generations… And this is one space where they’re willing to spend money on compelling brands.”
– Goldman Sachs –
Millennials use fitness apps more than other age groups, with women using them twice as much as men. 46% want as much quantifiable data about their health as possible, and 54% are likely to buy a body-analyzing device.
Although the Nielsen survey is now several years old, the insights are still relevant for industry brands looking to stay ahead in 2018…
⇒ Want to learn more about millennials? Or target a different segment entirely? Then check out these additional resources…
Boutique Fitness Industry Trends
The rise of boutique studios looks set to continue throughout 2018 and beyond. They’re perfectly positioned to service Millennial members, offering personalised training and unique fitness experiences. Although they charge 2-4 times more than traditional health clubs, they have lower member attrition rates. Their higher-margin operating model is proving popular with fitness entrepreneurs and investors alike, especially in developing markets like China.
⇒ Wondering what this means for the mid-market club segment? Or looking for more detailed stats on the boutique sector? Then check out these industry resources…
- Fitness Studio Operating & Financial Benchmarking Report 2017
- UK Boutique Fitness Studio Report 2015
- Health Club Industry Mid-market Report 2015
Fitness Industry Growth Markets
Despite rapid expansion and an influx of investment, Asia still has huge potential for growth. The fitness industry in India is seeing more premium players enter the market, but generally struggles to generate revenue outside of memberships. Despite 3800 clubs and nearly a million members, penetration is only 0.12%. As averages incomes increase and rise of the middle-class becomes reality, the penetration rate should rise in line.
Whilst the China fitness industry has experienced high-level growth across the board, boutique studios are now stealing the march on big box establishments. Expansion is happening at lightening-quick speeds, so brands should act quickly to seize opportunities before they disappear. With 2700+ traditional health clubs and increasing studio-style establishments, the biggest growth opportunities are now in tier 3 and 4 cities (or satellites) rather than already saturated hubs.
In Europe, the IHRSA report highlighted Russia, Poland, and Turkey as having the biggest potential for growth. It also identified the Middle East, North Africa, and Latin America as being regions with development opportunities too.
⇒ Detailed global research reports featuring useful industry stats can be found here…
Fitness Equipment Industry Stats
The fitness equipment industry continues to mature and consolidate, with the biggest players vying for podium positions. Although cardio and strength machines remain club staples, functional training equipment is seeing the greatest expansion.
However as the boutique studio sector grows, there’s a question mark over how equipment manufacturers should adapt. Studios spend a lot less on equipment than traditional clubs…
– The Association of Fitness Studios –
Accessories account for the majority of their spend, so cardio and strength manufacturers may need to rethink their product offering or focus their efforts in other sectors.
⇒ Additional resources, research reports, and stats can be found here…
The Future Of The Fitness Industry
We don’t have a crystal ball, but based on current stats the future of the fitness industry looks assured. As cardiovascular disease and the obesity epidemic continue to rise, the industry will play an increasingly important role in the health of global populations. Fitness businesses that adapt to meet this challenge should find security over the long-term.
The statistics shared in this article also provide glimpses as to where the future may take us. As Millennials increasingly drive consumer spending, providing services that appeal to their values will be crucial. But that doesn’t mean that other generations should be neglected at their expense… The active-aging segment is another growth area who gain immense health benefits from regular fitness activity, so there are huge opportunities in this area too.
⇒ Looking for other fitness industry statistics? Let us know using the get in touch tab on the right and we’ll do our best to help!