Have you read ‘Ignite The Fire’ by Jon Goodman? If not, then this book review is for you! We walk you through a summary of the book and what you can learn from it. You can then decide if it’s likely to be a good read for your needs…
In this article – we review Ignite the Fire and share our top takeaways from the book.
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We think this book should be essential reading for aspiring personal trainers. It walks you through every step of the journey from getting certified and applying for jobs, to getting your first clients and training them successfully.
Unlike other personal training books, it’s not about exercise techniques, anatomy, or nutrition. Instead, this book is about the practicalities of being a personal trainer and includes lots of advice on the day-to-day aspects of the job. It provides an overview of every aspect of PT you need to know as a newly qualified trainer.
What We Liked…
What we love most about this book is that it’s full of practical advice and real-world case studies. It covers 10 types of clients and how best to work with them.
You’ll also learn about building relationships with club staff and deciding whether to take the leap into management. It even includes a handy list of reasons why people should hire a PT – gold dust for your marketing.
Our Top Takeaways
- Clients work out for 3 reasons; performance (sports athletes), physique, and fitness (stress, weight, health, etc).
- Following up initial meetings with extra info gives you extra credibility and extends the conversation.
- An effective 4-step process to closing a sale includes gathering info, presenting results-based options, addressing objections, and getting a commitment.
- Help clients to understand how individual workouts are contributing to bigger goals to keep them on board for longer.
- Network with ‘mavens’ (referenced from The Tipping Point by Malcolm Gladwell) who are people with influence over large groups of people, such as estate agents, doctors, local shops, and business owners.
You might also like… 5 personal training business books every fitness pro should read.
Ignite The Fire – Favourite Quotes
“Personal trainers are now expected to be sales people, psychologists, nutritionists, post-rehabilitation specialists, and motivational speakers”
“Your job is to make your client excited to workout and have him or her love every single workout.”
“When it comes to client retention, passion is more powerful than all of the scientific know-how in the world.”
“I’ve found most of my clients outside of the gym, either at social events or from conversations with strangers in a coffee shop.”
“One of the easiest ways to pick up new clients is to work out when your gym is busy. Make yourself visible, leave your headphones off, and put on a show. Performing new or unique-looking variations of exercises may garner questions from interested onlookers which you can use to either build relationships or offer a brief free session or assessment on the spot. Make sure you look approachable and greet people watching you; that may be the opening someone is waiting for to start a conversation with you.”
You might also like… 30 motivational personal trainer quotes & sayings.
Ignite the Fire Book Review – Summary
Our Ignite the Fire book review is basically a big thumbs up. It’s an easy and interesting read that’s packed full of practical tips. If you’re want to learn about physiology and nutrition, then you’re better off choosing an accredited textbook. But if you want to become a better or more successful personal trainer, then this is our top recommendation.