This guide makes it super-simple to automate your gym’s social media. Most club operators and fitness professionals recognize the importance of social for lead generation and brand awareness. But finding the time to create impactful content can be tough.
Between managing a facility, training clients, and maintaining your own fitness routine, things tend to get a bit hectic. But what if you could grow your online presence and attract more clients, without the long hours?
In this article – we explore how to put your gym’s social media on autopilot so that you can focus on other areas of your business…
Why Automate Your Social Media?
To be successful on social media, you need to post at least daily. If you’re on Twitter or have an audience across multiple time-zones, then it’ll be even more often. But this isn’t easy to manage when you already have a full-time job.
Most of our agency clients struggle to post consistently and outsource the entire process to us. But if you don’t have the budget to hire a marketing agency, then there is an alternative option.
If you want to be successful, be consistent.
Depending on the size of your following, between 2% and 6.5% of your audience will actually see any given post. So, if you’re only posting sporadically, then you aren’t reaching many people at all. This will limit the results that your social efforts can generate.
To overcome this problem, the most successful brands batch-prepare content ahead of time. Alternatively, you can purchase a ready-made Social Media Kit so that all the content is already prepped! All you need to do is schedule it to be posted to your social platforms…
Automated Scheduling Tools
There are several online tools you can use to schedule your gym’s social media content. All you need to do is upload the posts from the Social Media Kit to the tool of your choice. They will then automatically post them to your social media accounts without you having to lift a finger. This allows you to post consistently without spending time on it every day.
Facebook does have its own built-in scheduling option but you can only use it for one post at a time. This means you can schedule individual fitness posts but not on a mass scale. However, there are other marketing tools that allow you to schedule lots of posts at once…
- Buffer – schedule 10 posts across 3 social platforms for free or upgrade to 100 posts across 8 profiles for $15 per month.
- Hootsuite – schedule 30 posts across 3 social platforms for free or upgrade to unlimited posts across 10 profiles for $25 per month.
- MeetEdgar – schedule unlimited posts across 25 social platforms for $49 per month with the first month free.
If you’re only posting to Instagram, then Later is a fantastic free option with a handy visual planner.
How To Schedule Your Social Posts
All of these tools involve the same basic steps to set up and use…
- Go to the website of your chosen tool and sign up for an account
- Follow their instructions to connect your social media profiles to the account
- Upload all of the files from your Social Media Kit to the account
- Add these posts to the scheduling calendar with captions
- Relax while your social media runs on autopilot!
For the best results, you should check your social profiles regularly and reply to any comments on your posts. This will increase engagement and build a sense of community for your gym’s followers. But if you don’t have time then just schedule your posts and use them as a broadcast marketing tool.