Fitness Marketing Resources for Gyms, Trainers & Content Creators

Looking for effective ways to market your fitness business? We’ve collated our top resources for gyms, studios, personal trainers, and online creators on this page. They can help you generate a steady stream of leads, revenue, and loyal clients so you’re never worried about sales or income…

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Email Marketing & Lead Gen Kit
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We’re a specialist fitness marketing agency with 15+ years of industry experience, so we know first-hand what works (and what doesn’t!). We’ve helped gyms, boutique studios, coaches, and online trainers to successfully promote their businesses, so our marketing strategies are tried and tested.

Fitness Marketing Articles & Guides

Health & Fitness Marketing Ideas

Planning & Strategy

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Content Marketing

Fitness Blogging

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The 50K Fitness Blog Blueprint

COMING SOON: Learn how to start & grow a profitable health & fitness blog. Join the waitlist to be notified when it launches!

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Website & Search Engine Marketing

Email Marketing

Social Media Marketing Ideas

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Instagram Marketing

Fitness Advertising & Promotion

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Fitness Branding

Top 10 Marketing Ideas

When it comes to promoting your gym or personal training business, there are a huge number of marketing ideas to choose from. Here are 10 options to get you started along with links to more in-depth articles…

  1. Social media – use Facebook, Instagram, TikTok, and X/Twitter to attract new clients and increase retention.
  2. Email – build your list using lead magnets, send welcome emails, then develop the relationship by sending regular e-newsletters.
  3. Advertising – advertise online using Google Ads or social media platforms to generate leads and sales.
  4. Promotions – seasonal campaigns and price promotions can give your business a short-term boost.
  5. Content marketing – create educational content for clients while also positioning yourself as an expert and boosting your Google rankings.
  6. Events – workshops and product launches are great ways to attract new clients and create a sense of community.
  7. Testimonials – testimonials and word of mouth drive 20-50% of all purchasing decisions and are a vital way to build trust with potential customers.
  8. Affiliates – get others to promote your business and only pay them a commission on sales they generate.
  9. PR – work with the press or local bloggers to get free coverage for your business.
  10. Partnerships – work with complementary businesses and blogs to promote your products or services.

These marketing ideas are all proven to work for fitness businesses like gym studios, health clubs, and personal trainers. You might also find our business resources and industry insights useful.

Fitness Marketing Basics

Health and fitness marketing isn’t the same as other industries. It has unique aspects that make it different (and sometimes more difficult) for several reasons…

  1. No-one likes hard work – most people don’t enjoy working out or eating healthily so selling these things can be an uphill battle from the start.
  2. Gratification is delayed – people don’t instantly look or feel better after buying a gym membership so it’s harder to sell than products or services with an instant solution.
  3. It’s a crowded industry – with new gyms opening monthly, personal trainers getting certified daily, and a deluge of fitness influencers on social media, there’s a constant influx of new competitors.
  4. With a poor reputation – from gyms selling underhand membership contracts to supplement companies selling snake oil, lots of people no longer trust the fitness industry (which is is really frustrating for the honest majority who deliver real results for their clients).

So, how do we overcome these issues? The good news is if you know what you’re up against, it’s much easier to create effective marketing strategies that overcome them. With the right approach, you can address each of these challenges through your marketing efforts and generate more leads.

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And it definitely pays to find the right approach to marketing. Because it can deliver a huge return on the time and money invested in it. Professional marketers aim to generate between 5x-10x return on the money spent on marketing budgets…

  • Email marketing has the best average return on investment (ROI) at 36:1, an incredible 3600%!
  • Search engine optimisation (SEO) has the next best ROI ratio at 22:1, equating to 2200%.
  • Pay-per-click (PPC) advertising has an ROI of 2:1, effectively doubling your money.
  • Over 50% of companies say the marketing activities with the highest return on investment are search-related – including paid search, SEO, and content marketing.
  • People and companies that use blogging as a marketing tool are 13 times more likely to get a positive ROI.
  • While 83% of marketers say that social media ROI is difficult to measure, 96% agree that it delivers positive returns.

Plus a few more fascinating marketing facts that we thought were interesting…

  • 72% of people prefer to learn about a company via video rather than text. 
  • 64% of Internet users are more likely to purchase a product online after watching a video.
  • 45% of organizations don’t have a clearly defined digital marketing strategy.

Get Help With Your Fitness Marketing

We help fitness businesses with their marketing in three ways…

  1. Ready-made resources – done-for-you marketing templates, playbooks, and training courses to help you promote your own fitness business.
  2. One-to-one consulting – where we take care of the competitor analysis, strategy, and content dependent on your needs.
  3. Free marketing articles – available to read on our blog, simply use the search bar at the bottom of our website to find what you need or browse the list above.

Got a question about how to market your fitness business? Then get in touch, we’d love to hear from you.

Sources: https://goatagency.com/blog/social-media-marketing/social-media-marketing-statistics/ , https://www.websitebuilderexpert.com/grow-online/digital-marketing-roi-statistics/ , https://bestwriting.com/blog/digital-marketing-roi-statistics