Being a freelance fitness professional is the dream for many. Whether you’re a fitness entrepreneur, self-employed personal trainer, or online class instructor, there’s freedom in working for yourself. But it also has its challenges – namely staying motivated and keeping going when you have no colleagues or boss!


In this article – we share 10 practical tips for staying motivated as a freelance fitness professional or solo entrepreneur.


An increasing number of us are working from home or making the switch to being our own boss. So, we’ve created this list to help people stay passionate about what they’re doing. But even if you work for someone else, these tips will help when your motivation dips.


Here’s a quick overview of how you can keep motivated when working alone…


  1. Hold a brainstorming session
  2. Do some socialising
  3. Work on professional development
  4. Set and review goals
  5. Seek out inspiration
  6. Try a change of scenery
  7. Engage with clients
  8. Catch up with old connections
  9. Conduct a review
  10. Remember your ‘why’


Now let’s dive into these in more detail…


Hold a Brainstorming Session

If you’re feeling bored or unmotivated, then try having a mini brainstorming session. Thinking up new ideas for your business will get the creative juices flowing. You might hit on a concept that really excites you!


Get a pen and blank piece of paper, then find a distraction-free space to think. This should be somewhere different from your usual working environment. Then consider the following questions and let your mind do the rest…


  • Which emerging fitness trends could I tap into? How could I do this?
  • Are there any other target audiences that my products or services would appeal to? Could I repackage my existing offering in different ways?
  • Is my branding up to scratch? How could it be more appealing to my target audience?
  • Which part of my work do I least enjoy? How can I remove or outsource it?
  • What could I do to grow my business by 10X? 


Brainstorming around these questions will help you feel more inspired by your business. You might even hit on a genius idea that transforms how you do things!


Do Some Socialising

Humans are social creatures so being a solo entrepreneur can sometimes be tough. Although we love the freedom to work from home and choose our own hours, it can be isolating. Research shows that humans don’t get the same rush from seeing people online as they do in person.


If you’re not seeing many people in real life (training them online doesn’t count), then find yourself a local meetup. It’s a great way to socialise with people who have similar interests to you. Attending meetups can also be a great way to find new clients!


When meeting in person isn’t an option, Facebook groups and virtual fitness events are the next best things. It’ll help develop your online network and can raise awareness of your business. It can also be a way to socialise with people who understand what it’s like to be self-employed or working from home.


We may earn a small commission if you click some of the links below but this isn’t why we include them. We only link to resources that are genuinely awesome 🙂


Work On Your Professional Development

Sometimes we lose motivation because we’re stuck in a rut. Working on our professional development can help us to escape this and regain our passion for work.


Attending a workshop, online course, or webinar can all help. Listening to a podcast or simply reading a book might be all you need to learn something new. Getting outside of our comfort zone and learning something new is a surefire way to boost motivation


Set & Review Goals

Lack of motivation can stem from feeling like you’re not making progress. Maybe you’re going through the motions every day but don’t see your business moving forward. In situations like this, goal setting can help.


Having goals is vital for any business – it sets the direction and makes it more likely to succeed. But it’s also important on a personal level since it’s something we can measure achievement against.


Anyone who works with fitness clients will know the importance of progress tracking, so apply the same principles to your business.


There are lots of ways to set your goals – annually, quarterly, monthly, and weekly are the most common. You can do it by project or task if some of these time-frames seem too big. Find whatever way works for you.


Seek Out Inspiration

It can also be helpful to seek out inspiration to help you feel more motivated. Blogs, magazines, and podcasts are all great ways to source new ideas and be productive when boredom sets in. Here are some of our favourites…



It’s also worth looking outside your industry for blogs and podcasts that’ll help you think differently about your business.


Try a Change of Scenery

A change is as good as a holiday. So, try switching up your work environment. Move to a different room in your home or shift your work furniture around. Try facing the window instead of the washing up and see how that goes.


Visiting co-working spaces can also be fantastic for motivation. You’ll be surrounded by other inspiring entrepreneurs and freelancers, plus you get a good dose of socialising thrown in too!


Engage With Your Clients

Engaging with your clients or audience can be hugely motivating. They’re the people you’re helping after all and can often reignite the passion for what you’re doing.


When people comment on your social media posts or send emails, take the opportunity to ask them questions. How are they getting on? What else do they need? Their positive feedback will motivate you to keep going.


Catch Up With Old Connections

Catching up with previous colleagues and connections can be so much fun! You’ll have a great time reminiscing about the good old days and enjoy some social time. Plus, it helps maintain your professional network and can often lead to recommendations and new opportunities.


Conduct a Review

Doing a review can be a fantastic way to track how far you’ve come. As we saw above, quantifying progress can be hugely motivating. We’re often so caught up in the day-to-day that we don’t notice what we’ve already achieved. 


Here are some questions to ask yourself when conducting a review…


  • How do the stats compare with last year?
  • How has the quality of your products/services/online content developed?
  • Has the confidence with which you deliver them increased?
  • How have you improved in the last year?
  • What are you particularly proud of?


Considering these questions will help you pinpoint how you’ve improved and motivate you to keep going.


Remember Your ‘Why’

Our final tip is to remember why you started. Don’t lose sight of the end-goal or customer need that inspired you.


What are you doing this for? Is it to have more freedom and flexibility? Time with friends and family? Flexibility to manage your own schedule?


If you’re not feeling motivated, you might be out of alignment with your goals or values. Take a step back to focus on the bigger picture. You’ll either feel more motivated or be able to identify why you’re not inspired. Either way, you’ll know how to fix it!


Fitness Business Templates & More

Our ready-made templates make it quicker, cheaper, and easier to promote your fitness business. They can improve the effectiveness of your sales and marketing campaigns. If you aren’t an experienced marketer, then templates also provide a useful guide for you to follow.


Whether you run a gym club, fitness studio, or personal training business, these templates will save you time and effort. They’ll help you to plan and organize your promotional activities so that you generate more revenue. You’ll get 40+ templates covering sales, marketing, and business start-up resources.



Stay Motivated Freelance Fitness Professional