Are you looking for gym marketing ideas that don’t cost the earth? If you run a health club, fitness studio, or personal training business, then attracting new clients is always a high priority. But how do you decide which gym marketing strategies to use? There are hundreds of ways to Read more…
Should my business use social media? It’s a question we get asked quite often. Many wellness businesses think they HAVE to use it. But that’s actually not the case… Of course, social media has numerous benefits. It tends to be pretty cost effective (free in many cases) and is Read more…
Are you looking for fitness marketing strategies that’ll boost your revenue? Most fitness businesses know the benefits of advertising and promotions… But surprisingly few have a solid plan behind what they’re posting. Having a marketing strategy gives you a huge competitive advantage. While other businesses are being reactive about Read more…
Health club marketing used to consist of newspaper ads and handing out flyers. Then digital channels like social media, email, and pay-per-click advertising became the norm. But they’re being replaced by the next big trend… content marketing. For creative inspiration, check out our in-depth article on gym & health club Read more…
Everyone has their opinion on gym membership sales. Industry pros usually have very clear ideas about what ‘effective selling’ looks like, and how best to approach it. But we don’t think there’s just ONE correct way to sell memberships… Some gym chains have comprehensive membership sales processes and in-depth Read more…
Fitness sales techniques can be hit and miss. Many health club chains teach an old-school approach that focuses on closing sales and hitting targets. It’s part of the reason that our industry has a bad reputation for high-pressure sales tactics, along with complex membership contracts. But the truth is Read more…
