If you want to promote a brand new fitness business, it can be hard to know where to start. There are lots of books and online resources aimed at well-established gyms and studios, but less info for fitness start-ups. So, we put together this guide for new fitness businesses that Read more…
When it comes to personal training older clients, you need to think carefully about your approach. Active aging populations have distinct fitness needs and training requirements, so it’s important to tailor your offering accordingly. You’ll also need to consider how you find senior clients and appeal to them through your Read more…
There are lots of ways to increase gym membership sales, but only a few that produce immediate results. Most require some groundwork and patience that pays off over a few months. But what if you need to boost sales right now? If you’re worried about missing this month’s sales Read more…
If you run a gym or health blog, then coming up with fun fitness challenge ideas is a great way to engage clients. Challenges help to motivate and inspire people, as well as increasing retention and creating a sense of community. In the online world, they can increase followers, email Read more…
Would you like to know how to make more money as a personal trainer? Perhaps you’ve got a few clients but want to boost your income. Or you’ve just got certified but aren’t sure where to start. Whatever stage you’re at, understanding the business element of PT is crucial Read more…
If you want to promote your fitness business, increase brand awareness, or attract more clients, then advertising is a great option. In this article – we share the best fitness advertising examples, creative ideas, and best practice tips to help make your ad campaigns a success. Advertising tips Read more…
International health awareness days can be a fantastic marketing tool for your business. They usually receive global media coverage which you can leverage in your gym, fitness studio, or with coaching clients. In this article – we share a list of upcoming health awareness days for 2021 you may want Read more…
Fitness trends can be tricky to predict, even more so given the craziness that was last year. But there are a few organisations that usually do a pretty good job. The ACSM’s Worldwide Trends Survey and ClassPass trends report are both particularly good and can help you get ahead of Read more…
