Everyone has their opinion on gym membership sales. Industry pros usually have very clear ideas about what ‘effective selling’ looks like, and how best to approach it. But we don’t think there’s just ONE correct way to sell memberships… Some gym chains have comprehensive membership sales processes and in-depth Read more…
Fitness sales techniques can be hit and miss. Many health club chains teach an old-school approach that focuses on closing sales and hitting targets. It’s part of the reason that our industry has a bad reputation for high-pressure sales tactics, along with complex membership contracts. But the truth is Read more…
When it comes to marketing personal training, you have lots of different options. Social media, advertising, blogging, events – the list can be overwhelming. But WHO you target is just as important as HOW you market to them. In fact, identifying your ideal client is the first step of Read more…
Want to learn how to get personal training clients? Then join our online course or download the PDF ebook version to get practical strategies, templates, and scripts. We’ll show you how to get your first personal training clients and quickly grow your client base. Learn a practical process that’ll help Read more…
