Promote your fitness business to our audience of 30,000+ gym owners, boutique studio operators, industry decision-makers, and influencers. Our B2B fitness marketing, advertising, and sponsorship opportunities get your brand in front of fitness industry businesses to drive awareness, leads, and sales revenue…
- Boost brand awareness, preference & reputation
- Launch new products & services
- Educate audiences about your features & benefits
- Promote unique selling points & differentiate from the competition
- Drive engagement, clicks & website traffic
- Generate targeted, high-quality leads
- Increase sales revenue & profit margins
Our audience is made up of business owners and professionals from across the health, fitness, and wellness industry. We’re open to partnerships that can benefit their businesses, your brand, and ours too. So if you’re a B2B brand that sells gym software, marketing solutions, fitness equipment, or business services, then we could be a perfect match!
Partnership Benefits
The advantages of partnering with us on B2B fitness marketing, sponsored content, and advertising include…
- Reach a highly targeted and engaged audience of fitness industry businesses.
- Raise awareness of your brand and drive traffic to your website or offer.
- Educate our audience about your products, services, or brand.
- Leverage our existing audience relationships, industry credibility, and marketing expertise.
- Reach the inboxes of fitness industry business owners.
- Improve SEO by getting featured on our strong domain authority (45) website.
- Impactful content created by our marketing experts with your campaign objectives in mind.
- Improve marketing results, efficiency, and return on investment (ROI) compared to other forms of advertising and promotion
Unlike fitness industry magazines and news websites that offer ads and sponsorship, we’re marketing specialists. With 15+ years of experience, we’ll work with you to create an impactful campaign that drives meaningful business results.
About Our Fitness Industry Audience
Our audience includes fitness business owners, directors, CEOs, COOs, managers, consultants, and influential industry professionals.
- Gyms, health clubs & boutique fitness studios
- Fitness business owners, operators & managers
- Industry consultants
- Yoga, Pilates & barre studios
- Personal trainers & strength coaches
- Health & fitness bloggers, influencers & content creators
They are primarily based in the USA, UK, Australia, and Canada. By partnering with us, you can leverage our relationships with health and fitness industry decision-makers. Think of us as your very own B2B fitness influencers (who also have extensive marketing expertise to boot).
B2B Fitness Marketing Opportunities
We’ve built a loyal and engaged audience of fitness industry professionals across numerous online channels. Our advertising and sponsorship opportunities combine website content, email, and social media to maximize reach for our partners…
- Sponsored website content – we’ll create high-quality blog articles that promote your brand such as how-to guides or in-depth reviews. They’ll be designed to meet your campaign objectives and promoted to our audience of 30,000 people via our website, social media, and email list. We’ll also create articles that you can post on your own website or blog – content marketing is our superpower after all!
- Email sponsorship – your brand will be featured in our email newsletter which is sent to over 7000 fitness industry leaders every week.
- Social media posts – your brand will be promoted across our social media channels to over 5000 followers with a monthly reach of 70,000+.
- Custom partnerships – we’re also happy to discuss custom packages designed to meet your specific business objectives, such as sponsored research reports and whitepapers, or educational resources like online courses, programs, and playbooks.
Sponsored Content
We’ll create impactful articles designed to meet your marketing objectives, whether that’s to launch a new product, increase brand awareness, or drive quality leads to your website. Articles will be featured on our website which has a domain authority (DA) of 45 and received over 249,000 page views last year. We’ll also promote them across our web, social, and email channels.
Our packages also include custom content creation for your own website. So you’ll receive ready-made articles that you can post on your blog that save you time and effort.
Email Sponsorship
Your brand will be featured in our email newsletter which is sent to over 7000 fitness industry leaders every week. With an average open rate of over 30%, it’s a fantastic way to get your brand in front of decision-makers, raise awareness, and drive traffic to your website or special offer.
Your logo, company description, and website link will be featured prominently in every email. We’ll also promote your business in the ‘Fitness Industry News’ section of our newsletter.
Sponsored Social Media Posts
Our sponsorship packages also include social media promotion. We’ll create social content designed to support your marketing objectives and promote it across our channels – Instagram, LinkedIn, Pinterest, and Facebook.
Packages include a combination of reels/short-form video, posts, and stories to maximize reach and engagement. We’ll work with you to understand your target audience and goals, then tailor our social media approach to align with them.
Example B2B Sponsorship Packages
We can create sponsorship packages designed to meet your marketing goals, whether that’s increasing brand awareness, educating the market, generating leads, or something else…
Awareness
For businesses that want to increase brand awareness
Get in front of 30,000+ fitness industry businesses every month
- Sponsored blog articles featured on our website such as ’10 questions with X brand’ or news articles like ‘X brand launches time-saving software for gym owners’.
- Your logo featured in the header of our weekly email newsletter to 7000+ fitness businesses with a description of your product and link to learn more.
- Your brand promoted in our social media stories, reels & carousel posts.
Education
For businesses looking to educate the market & build trust
Get in front of 30,000+ fitness industry businesses every month
- Sponsored blog articles featured on our website such as ‘5 ways your gym can increase retention with X product’.
- Educational blog content custom-created for your website such as ‘How to tap into the exploding online fitness market’.
- Your blog articles or videos featured in our weekly email newsletter to 7000+ fitness businesses
- Your products or services promoted in our social media stories, reels & carousel posts.
Leads
For businesses focused on generating leads & sales
Get in front of 30,000+ fitness industry businesses every month
- Sponsored blog articles featured on our website such as ‘A step-by-step guide to increasing your retention by 70%’ (using your product).
- Bespoke lead magnet custom-created to generate email leads for your business.
- Your lead magnet, special offer, seasonal promotion, or limited-time deal featured in our weekly email newsletter to 7000+ fitness businesses
- Your lead magnet, special offer, or limited-time deal promoted in our social media stories, reels & carousel posts.
A Little Bit About Us
We’re health and fitness marketing specialists. And we’re on a mission to transform how the industry markets itself…
We think health and fitness marketing should inspire people, not prey on their insecurities.
So we help health and fitness companies to market themselves with integrity (as well as impact). Whether you want to increase brand awareness, launch new products, or attract more clients, we can help. Learn more about us.
Get in touch via the form below to request a copy of our media kit or ask us a question…
