Hi, I’m Caroline 👋 I started Wellness Creative Co. to help fitness, wellness, and nutrition businesses market themselves with integrity – and a lot more impact.
What began as a solo freelance writing service has grown into a small but mighty collective of health and wellness creatives. We’re not a big agency, and we like it that way. You’ll always get a personal touch, senior-level expertise, and content that truly understands your space.
We’re Not Like Other Marketing Companies…
We’re on a mission to transform how the health and fitness industry promotes itself.
Because here’s the thing: too much marketing in this space still relies on fear, shame, or pressure to sell. That’s just not our style. We believe that great marketing should inspire, not manipulate. It should lift people up, not prey on insecurities.
We work with companies that feel the same way. Whether you’re an indie gym studio, ethical supplement brand, or authentic fitness creator, we can help you grow your business (without compromising your values).
“Impeccable skills! Top writer and content producer. Caroline is a pleasure to work with and can always be trusted to create high-quality content for us. She is my go-to – don’t steal her!”
Fitness Equipment Company
Why Work With Us?
We bring deep industry knowledge and real-world experience to everything we do. With over 15 years of experience in fitness marketing – working across global brands, multi-location gyms, and product companies – we’ve seen what works (and what really doesn’t!).
Wellness Creative Co. was founded to break away from old-school, hard-sell tactics and offer something more meaningful, results-driven, and sustainable.
What We Do
We specialise in fitness, wellness, and nutrition marketing, including…
- Marketing Strategy – audits, plans & positioning
- Content & Email Marketing – blog posts, newsletters, sales sequences
- Social Media – content calendars, templates, and consulting
- Market Research & Insights – trend data to guide smart decisions
You’ll also find a growing library of digital products, templates, and industry reports in our resource library – perfect for DIY marketers and busy fitness entrepreneurs who want to grow without starting from scratch.
About Caroline
Caroline is a:
- Chartered Marketer with a CIM Diploma in Marketing
- Qualified Nutritionist (MSc Human Nutrition)
- Certified Personal Trainer
- With a BSc in English & Sports Science
She brings a unique mix of technical marketing expertise and subject-matter understanding that sets our work apart. Especially when it comes to creating content that’s accurate, engaging, and converts.
“Absolutely amazing! She completely understood my brand and who I want to attract in my business! I received more clients and definitely got more outreach.”
Online Health & Fitness Coach
“An amazing freelancer, she is thoughtful, creative, generous… I highly recommend her – you don’t need to look for anyone else if you hire Caroline.”
Nutritional Psychologist
“Caroline was incredible. She took my idea and made it happen.”
Online Fitness Startup
“One of the best content writers I’ve worked with!”
Nutritional Supplement Company
No Gimmicks. Just Results.
We’re passionate about helping wellness businesses grow in ways that feel good for their clients and their bottom line. Whether you’re looking for a complete strategy, ready-to-go content, or guidance to drive better marketing results, we’re here to support you.
Let’s build something better for your business and for the industry as a whole. Learn more about our services or get in touch.
