2025 Fitness Industry Market Research Report | Data, Trends & Analysis

Our fitness industry market research is ideal for business planning, marketing strategy, competitor analysis, expansion, and startups. It contains the vital information you need to stay ahead of the curve and grow your business.

The report covers market revenue, growth, trends, opportunities, future outlook, and more for key fitness segments, from gym clubs and boutique studios to online training and equipment. Plus, it’s regularly updated with new data so it’s always the most comprehensive and up-to-date market research available.

The 90-page research report includes a concise executive summary followed by detailed data and analysis covering…

• Fitness industry revenue & growth by market segment
• Gym market size, growth & membership statistics
• Online & virtual fitness market developments
• Financial information for the largest club operators globally
• Biggest & fastest growing fitness franchises
• Insights into the boutique fitness studio & personal training segments
• Latest industry trends & how to capitalize on them
• Growth markets, segments & audiences including Millennials
• Data on consumer & commercial fitness equipment segments
• Outlook & evidence-based predictions for the future of the industry
• 14-day money-back guarantee, no questions or hassle.

If you’re unsure if the report contains the information you need, you can ask via our contact form. We also offer tailored market research services and bespoke reports for $1950 (learn more here).

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The health and fitness market evolves at an incredible pace, with new business models, training concepts, and trends emerging constantly. If you run a fitness business, are thinking of starting one, or are responsible for sales and marketing, then it’s vital to have a good grasp of the industry.

• Understanding the market size, trends, and big players will help you create a solid business strategy that maximizes revenue.
• If you’re looking to launch a new product, expand your service range, or target a different segment, then market data can help you assess the viability of your concept.
• It’s also easier to secure funding from investors and lenders if you can demonstrate that fitness is a growth industry using data.

Unfortunately, it can be difficult to find the data you need, which is why we created this report. We grew frustrated by long-winded industry reports that cost several thousand dollars to purchase yet quickly became outdated. Many contain hundreds of pages of advertising and directories, but very little meaningful data. 

So, we set about creating our own industry research report that’s designed to be the most comprehensive and up-to-date available. Unlike others out there, you get extended access to this 2025 edition, including any updates that are made as new industry data becomes available.

We update this report several times a year so you’ll constantly have access to the very latest fitness industry market research and insights. You’ll automatically receive updated versions (at no extra cost) as new market data becomes available this year. This means our fitness industry report always reflects the very latest market developments, trends, and opportunities.

This health and fitness market research report includes chapters on the following topics…

• Fitness industry overview
• Gym & health club industry
• Top club operators & franchises
• Boutique fitness & personal training segments
• Fitness industry trends
• Industry growth areas
• Online fitness market
• Fitness equipment industry

It answers questions that are essential to success in the fitness industry, like how big is the market and where are the growth opportunities? What are the biggest fitness trends and how can you capitalize on them? There’s no filler, fluff, or adverts- just insightful data and analysis to help inform your (or your client’s) business strategy.

We also offer a 14-day money-back guarantee so if you’re not satisfied simply email us for a refund.

“It’s packed with valuable insights – I buy it every year.”

Fitness Club Operator

“Comprehensive overview of the industry, everything our business needs to know to stay competitive in one document”.

Fitness Equipment Company

“We’re constantly striving to innovate so understanding the latest trends and shifts in the landscape is crucial.”

Fitness Studio Owner

“The data helps inform my business planning and GTM strategy.”

Gym Club Operator

“To successfully create a startup and confidently present to venture capitalists, you need access to updated and reliable data. The Fitness Industry Report provides a detailed snapshot of the market, and additionally, any market updates are delivered for free.”

Fitness Startup Founder

Want to have a sneak peek inside the fitness and gym market report? Download a free sample of the report here…

• Fitness Industry Size – The global fitness industry is estimated to be worth $257.7bn.
• Growth Rate – The fitness industry is growing at a rate of 5.6% per year.
• Biggest Market – The US is the world’s largest health and fitness market and the Asia Pacific region is the fastest growing.
• Industry Segments – The biggest segments within the fitness industry are; gyms, studios, and health clubs; trackers and wearables; online training; apps; and equipment.

This fitness report is used by gym operators, franchise owners, startups, industry consultants, equipment companies, and individuals who want to understand the fitness industry. It can help you and your business with…

• Informed Decision-Making – Having an in-depth understanding of the industry, such as key growth areas and latest trends, helps you make informed business decisions and tap into the biggest opportunities.
• Targeted Marketing & Effective Communication – Strong industry knowledge enables you to identify your target audience more precisely and tailor your marketing messages to address specific needs, challenges, and pain points.
• Competitive Advantage – Knowing the industry landscape and what the big players are doing gives you a competitive edge and allows you to differentiate your products or services (which is especially important in a crowded market like fitness).
• Market Expansion – Armed with industry insights, you can confidently explore new markets and opportunities for expansion by targeting different segments, tapping into emerging trends, and stealing a march on your competition.
• Risk Management – Identify potential risks and challenges (as well as opportunities) so you can proactively develop mitigation strategies that protect your business from fluctuations or downturns.
• Adaptability & Innovation – the fitness market is constantly evolving so it’s vital to stay up-to-date with industry developments, adjust your strategies to meet emerging needs, and avoid being left behind.

Whether you need health and fitness club market research, insights into the interactive fitness market, or data on the future of the fitness industry, this PDF report has it covered.

We’ve spent 15+ years working in the fitness industry, with leading gym chains to global equipment manufacturers, so we know the exercise market inside-out. We use quantitative and qualitative research methods to combine insights and data from leading analytics companies into one comprehensive report. We then analyze and interpret the results so you can benefit from actionable insights (in addition to the numbers).

Unlike other fitness reports out there, we don’t include adverts or sponsored content. This means there are no conflicts of interest or integrity associated with our research findings, so you can trust that it’s an objective and neutral analysis of the market.

If you have a question that isn’t answered below, feel free to ask via our contact form.