Fitness Industry Report 2025 – Market Growth, Trends & Analysis

Our fitness industry report helps you stay ahead of the curve and grow your business. It covers market revenue, growth, trends, opportunities, future outlook, and more for key fitness segments, from gym clubs and boutique studios to online training and equipment. The report is regularly updated with new data so it’s always the most comprehensive and up-to-date market research available.

Ideal for business planning, marketing strategy, competitor analysis, expansion, and startups, the 90-page report includes…

• Fitness industry revenue & growth by market segment
• Gym market size, growth & membership statistics
• Online & virtual fitness market developments
• Financial information for the largest club operators globally
• Biggest & fastest growing fitness franchises
• Insights into the boutique fitness studio & personal training segments
• Latest industry trends & how to capitalize on them
• Growth markets, segments & audiences including Millennials
• Data on consumer & commercial fitness equipment segments
• Outlook & evidence-based predictions for the future of the industry
• 14-day money-back guarantee, no questions or hassle.

We update this report several times a year so you’ll constantly have access to the very latest fitness industry market research and insights. Unlike other reports on the market, ours comes with extended access to the 2025 edition, so you’ll receive updated versions (at no extra cost) as new market data becomes available this year. This means our fitness industry report always reflects the very latest market developments, trends, and opportunities.

The fitness market evolves at an incredible pace, with new business models, training concepts, and trends emerging constantly. If you run a fitness business, are thinking of starting one, or are responsible for sales and marketing, then it’s vital to have a good grasp of the industry.

• Understanding the market size, trends, and big players will help you create a solid business plan that maximizes revenue.
• It’s easier to secure funding from investors and lenders if you can demonstrate that fitness remains a growth industry with data.
• If you’re looking to launch a new product, expand your service range, or target a different segment, then market data can help you assess the viability of your idea.

Unfortunately, it can be difficult to find the data you need, which is why we created this report. We grew frustrated by long-winded industry reports that cost several thousand dollars to purchase yet quickly became outdated. Many contain hundreds of pages of advertising and directories, but very little meaningful data. 

So, we set about creating our own industry report that’s designed to be the most comprehensive and up-to-date available. Unlike others out there, you get extended access to this 2025 edition, including any updates that are made as new industry data becomes available.

As featured in…

This health and fitness market research report includes chapters on the following topics…

• Fitness industry overview
• Gym & health club industry
• Top club operators & franchises
• Boutique fitness & personal training segments
• Fitness industry trends
• Industry growth areas
• Online fitness market
• Fitness equipment industry

It answers questions that are essential to success in the fitness industry, like how big is the market and where are the growth opportunities? What are the biggest fitness trends and how can you capitalize on them? There’s no filler, fluff, or adverts- just insightful data and analysis to help inform your (or your client’s) business strategy.

Customer Feedback

“To successfully create a startup and confidently present to venture capitalists, you need access to updated and reliable data. The Fitness Industry Report provides a detailed snapshot of the market, and additionally, any market updates are delivered for free.”

Massimo, Fitness Startup Founder

Want to have a sneak peek inside the fitness and gym market report? Below are some excerpts along with sample data from last year’s report…

• Fitness Industry Size – The global fitness industry is estimated to be worth $244bn.
• Growth Rate – The fitness industry is growing at a rate of 5%-10% per year.
• Biggest Market – The US is the world’s largest health and fitness market and the Asia Pacific region is the fastest growing.
• Industry Segments – The biggest segments within the fitness industry are; gyms, studios, and health clubs; trackers and wearables; online training; apps; and equipment.

We also offer a 14-day money-back guarantee so if you’re not satisfied simply email us for a refund.

This fitness report is used by gym operators, franchise owners, startups, industry consultants, equipment companies, and individuals who want to understand the fitness industry. It can help you and your business with…

• Informed Decision-Making – Having an in-depth understanding of the industry, such as key growth areas and latest trends, helps you make informed business decisions and tap into the biggest opportunities.
• Targeted Marketing & Effective Communication – Strong industry knowledge enables you to identify your target audience more precisely and tailor your marketing messages to address the specific needs, challenges, and pain points.
• Competitive Advantage – Knowing the industry landscape and what the big players are doing gives you a competitive edge and allows you to differentiate your products or services (which is especially important in a crowded market like fitness).
• Market Expansion – Armed with industry insights, you can confidently explore new markets and opportunities for expansion by targeting different segments, tapping into emerging trends, and stealing a march on your competition.
• Risk Management – Identify potential risks and challenges (as well as opportunities) so you can proactively develop mitigation strategies that protect your business from fluctuations or downturns.
• Adaptability & Innovation – the fitness market is constantly evolving so it’s vital to stay up-to-date with industry developments, adjust your strategies to meet emerging needs, and avoid being left behind.

Whether you need health and fitness club market research, insights into the interactive fitness market, or data on the future of the fitness industry, this report has it covered.

We’ve spent 15+ years working in the fitness industry, from leading gym chains to global equipment manufacturers, so know the exercise market inside-out. We use quantitative and qualitative research methods to combine insights and data from leading analytics companies into one comprehensive report. We then analyse and interpret the results so you can benefit from actionable insights, in addition to the numbers.

Unlike other fitness reports out there, we don’t include adverts or sponsored content. This means there are no conflicts of interest or integrity associated with our research findings, so you can trust that it’s an objective and neutral analysis of the market.

If you have a question that isn’t answered below, feel free to ask via our contact form.

When was the fitness report last updated?

It was last updated in November 2024.

How do I access the report after purchasing it?

You’ll receive instant access to the PDF report after purchasing and can download it immediately. You’ll be emailed a purchase receipt that also includes a download link so that you can easily access it in the future too.

What if I’m not happy? Do you have a refund policy?

Yes, we offer a 14-day money-back guarantee. Terms and conditions apply – see our customer service page for more details.

How long is the fitness industry report?

It’s a comprehensive 90-page report that’s split into nine chapters (check out the contents page image for the topics). Unlike other industry reports on the market, there’s no filler. We don’t include adverts or sponsorship content so it’s just packed with insightful data and analysis.

How can I verify the data in the report?

We include a list of sources at the end of the report so you can independently verify the data if needed.

Does the report include market research on personal training?

Yes the report includes a chapter on the personal training market (along with the boutique fitness segment). It covers the market size in revenue, growth rate, and a SWOT analysis.

Does the report cover the online fitness services market?

Yes the report includes a chapter dedicated to the online fitness market which also covers digital and virtual aspects. Market size in revenue, its growth rate, and future industry predictions are all discussed.

Do you offer market research services?

If you would like to commission a market research project, please use our contact form to enquire. We also have a wellness industry report and nutrition industry report available, or you can download a bundle with all our reports for a discounted price. 

Can I suggest content for future reports?

If there’s other information that you’d like to see included, then use our contact form to send us your suggestions. We may be able to add it in future versions depending on demand.