Our fitness industry report helps you stay ahead of the curve and grow your business. It covers market revenue, growth, trends, opportunities, future outlook, and more for key fitness segments, from gym clubs and boutique studios to online training and equipment.
This market research report is ideal for business planning, marketing strategy, competitor analysis, expansion, and startups. Plus, it’s regularly updated with new data, so it’s always the most comprehensive and up-to-date research available.
The in-depth industry report features detailed research data and analysis covering…
- Fitness industry revenue & growth by market segment
- Gym market size, growth & membership statistics
- Online & virtual fitness market developments
- Financial information for the largest club operators globally
- Biggest & fastest growing fitness franchises
- Insights into the boutique fitness studio & personal training segments
- Latest industry trends & how to capitalize on them
- Growth markets, segments & audiences including Millennials
- Outlook & evidence-based predictions for the future of the industry
- 14-day money-back guarantee, no questions or hassle.
Our research reports are used by leading fitness brands like Equinox, YMCA, Fitness International, Zumba, and NASM, along with top consulting companies like KPMG and Boston Consulting Group (BCG).
Why Choose This Fitness Market Research Report?
The health and fitness market evolves at an incredible pace, with new business models, training concepts, and trends constantly emerging. If you run a fitness business, are thinking of starting one, or are responsible for sales and marketing, then it’s vital to have a good grasp of the industry.
- Understanding the market size, trends, and big players will help you create a solid business strategy that maximizes revenue.
- If you’re looking to launch a new product, expand your service range, or target a different segment, then market data can help you assess the viability of your concept.
- It’s also easier to secure funding from investors and lenders if you can demonstrate that fitness is a growth industry using data.
Unfortunately, it can be difficult to find the data you need, which is why we created this report. We grew frustrated by long-winded industry reports that cost several thousand dollars to purchase, yet quickly became outdated. Many contain hundreds of pages of advertising and directories, but very little meaningful data.
So, we set about creating our own industry research report that’s designed to be the most comprehensive and up-to-date available. Unlike others out there, you get extended access to this 2026 edition, including any updates that are made as new industry data becomes available.
We update this report several times a year, so you’ll constantly have access to the very latest fitness industry market research and insights. You’ll automatically receive updated versions (at no extra cost) as new market data becomes available this year. This means our fitness industry report always reflects the very latest market developments, trends, and opportunities.
Fitness Industry Report Contents
This health and fitness market research report includes chapters on the following topics…
- Fitness industry overview
- Gym & health club industry
- Top club operators & franchises
- Boutique fitness & personal training segments
- Fitness industry trends
- Industry growth areas
- Online fitness market
- Fitness equipment industry
It answers questions that are essential to success in the fitness industry, like how big is the market and where are the growth opportunities? What are the biggest fitness trends and how can you capitalize on them? There’s no filler, fluff, or adverts- just insightful data and analysis to help inform your (or your client’s) business strategy.
We also offer a 14-day money-back guarantee, so if you’re not satisfied, simply email us for a refund.
What Customers Say…
“It’s packed with valuable insights – I buy it every year.”
Fitness Club Operator
“Comprehensive overview of the industry, everything our business needs to know to stay competitive in one document”.
Fitness Equipment Company
“We’re constantly striving to innovate so understanding the latest trends and shifts in the landscape is crucial.”
Fitness Studio Owner
“The data helps inform my business planning and GTM strategy.”
Gym Club Operator
“To successfully create a startup and confidently present to venture capitalists, you need access to updated and reliable data. The Fitness Industry Report provides a detailed snapshot of the market, and additionally, any market updates are delivered for free.”
Fitness Startup Founder
As featured in…
Sample Fitness Report Data
Want to have a sneak peek inside the fitness and gym market report? Download a free sample here…
Fitness Industry Report Sample
Get a free sample of the Fitness Market Report so you can see what it’s like inside…
How This Report Helps Fitness Businesses
This fitness report is used by gym operators, franchise owners, startups, industry consultants, equipment companies, and individuals who want to understand the fitness industry. It can help you and your business with…
- Informed Decision-Making – Having an in-depth understanding of the industry, such as key growth areas and latest trends, helps you make informed business decisions and tap into the biggest opportunities.
- Targeted Marketing & Effective Communication – Strong industry knowledge enables you to identify your target audience more precisely and tailor your marketing messages to address specific needs, challenges, and pain points.
- Competitive Advantage – Knowing the industry landscape and what the big players are doing gives you a competitive edge and allows you to differentiate your products or services (which is especially important in a crowded market like fitness).
- Market Expansion – Armed with industry insights, you can confidently explore new markets and opportunities for expansion by targeting different segments, tapping into emerging trends, and stealing a march on your competition.
- Risk Management – Identify potential risks and challenges (as well as opportunities) so you can proactively develop mitigation strategies that protect your business from fluctuations or downturns.
- Adaptability & Innovation – the fitness market is constantly evolving, so it’s vital to stay up-to-date with industry developments, adjust your strategies to meet emerging needs, and avoid being left behind.
Whether you need health and fitness club market research, insights into the interactive fitness market, or data on the future of the fitness industry, this PDF report has it covered.
Research Methodology
We’ve spent 15+ years working in the fitness industry, with leading gym chains to global equipment manufacturers, so we know the exercise market inside out. We use quantitative and qualitative research methods to combine insights and data from leading analytics companies into one comprehensive report. We then analyze and interpret the results so you can benefit from actionable insights (in addition to the numbers).
Unlike other fitness reports out there, we don’t include adverts or sponsored content. This means there are no conflicts of interest or integrity associated with our research findings, so you can trust that it’s an objective and neutral analysis of the market.
Frequently Asked Questions
If you have a question that isn’t answered below, feel free to ask via our contact form. If you’re unsure if the report contains the information you need, you can ask via our contact form. We also offer tailored fitness market research services and bespoke reports for $1950 (learn more here).
You’ll receive instant access to the PDF report after purchasing and can download it immediately. You’ll be emailed a purchase receipt that also includes a download link so that you can easily access it in the future too.
It’s a comprehensive 90-page report that’s split into bite-sized chapters, so it’s easy to find what you need (check out the contents page image for the topics). Unlike other industry reports on the market, there’s no filler. We don’t include adverts or sponsorship content, so it’s just packed with insightful data and analysis.
We include a list of sources at the end of the report so you can independently verify the data if needed.
Yes, we offer a 14-day money-back guarantee. Terms and conditions apply – see our customer service page for more details.
Yes, the report has an entire chapter dedicated to exercise and workout trends.
The 2026 Fitness Industry Report includes historical data and forecasts for the next 3-5 years with projections for 2027, 2028, and beyond.
Yes, we offer market research services for the fitness industry, including gyms, apps, equipment companies, and online training businesses. Learn more about our tailored research and strategy services here. We also have a wellness industry report and a nutrition industry report available, or you can get all three reports for a discounted bundle price.
