We’re a specialist health and fitness content marketing agency. So, if you need expert-written blog posts, emails, ebooks, infographics, case studies, white papers, videos, or strategic plans, we can help.
What makes us different? Well, your content will be developed by a chartered marketer, qualified nutritionist, and personal trainer with 15+ years of experience. We don’t know anyone else who offers this level of expertise to their clients.
This combination of marketing experience and in-depth industry knowledge means we excel at producing high-quality content that drives results for our clients.
“Impeccable skills! Top writer and content producer. Caroline is a pleasure to work with and can always be trusted to create high-quality content for us. She is my go-to!”
Fitness Equipment Company
Content Marketing for Fitness, Wellness & Nutrition Businesses
As a specialist fitness, nutrition, and wellness content marketing agency, we’re ideally suited to help…
- Gyms, boutique studios & fitness chains
- Online fitness businesses & e-commerce stores
- Consumer & commercial fitness equipment companies
- B2B fitness brands & gym software companies
- Nutritional supplement brands
- Health & wellness brands, online businesses & retreats
- SEO agencies that need expert content for their health & wellness clients
“One of the best content writers I’ve worked with!”
Nutritional Supplement Company
Content Marketing Benefits For Fitness & Wellness Brands
Content marketing involves all of the best bits of marketing – addressing customer needs, creating value, and positioning your brand as an industry thought leader. It’s highly effective for:
- Creating brand awareness
- Generating demand and leads
- Nurturing your audience and leads
- Generating sales revenue
- Increasing loyalty with existing clients and customers
Content marketing also has an insanely strong long-term ROI…
- Content marketing generates over 3x as many leads as traditional marketing and costs 62% less. (Demand Metric).
- After reading recommendations on a blog, 61% of online consumers make a purchase (Content Marketing Institute).
- Websites with blog content have 434% more search engine-indexed pages than those that don’t publish (Content Marketing Institute).
- Small businesses with blogs get 126% more lead growth than small businesses without (Content Marketing Institute).
- 95% of B2C and 93% of B2B marketers use content marketing in their overall strategy.
Content marketing is about creating value for your audience and positioning your brand as a go-to solution. It cuts out the awkward, hard-sell stuff, which makes it particularly appropriate for health and wellness businesses…
In an industry that’s packed with false claims and sleazy sales pitches, content marketing is an ideal way to differentiate and demonstrate integrity. A well-planned content strategy can set your business apart in a competitive market, attract loyal customers, and generate revenue.
To enquire about our content services, please use this form…
Content Marketing Services
Whether you’d like a fresh pair of eyes on your content marketing strategy or expert health and fitness content created, we can help…
Content Marketing Strategy
Expert Blog Posts
Emails & Newsletters
As featured in…
Content Marketing Strategy
The key to impactful content creation for health and wellness brands is having an effective strategy. This means defining clear goals, steps to achieving them, and KPIs for measuring success.
We offer content marketing strategy services specifically for fitness and wellness businesses. These are ideally suited to companies that want a strategic plan for increasing brand awareness, leads, and sales.
- We’ll analyze customer insights, competitors, and industry trends specific to your brand.
- We’ll conduct SEO keyword research to uncover content opportunities for your business.
- We’ll create a content marketing strategy tailored to your business goals and target audience.
- You’ll receive a clear plan outlining the most suitable platforms, effective content types, and engaging topic ideas for your business.
You’ll have a defined content marketing strategy for achieving your business objectives, whether that’s launching a new product, growing a start-up, or generating leads. From here, you can choose to implement it yourself or hire us to take care of the content creation too.
Prices start at $495 (£370 / €430) – use our contact form to inquire about availability, ask a question, or book in your content project…
Health & Fitness Blog Content Creation
With 15+ years of marketing experience and strong industry credentials, we’re uniquely positioned to create B2B and B2C content that’s both expert and engaging.
Our blog content creation packages include in-depth articles written by our in-house industry specialist…
- Length: Each article includes 900-1500 words of original, interesting, high-quality content.
- SEO: If SEO is your goal, we’ll also ensure that it’s search engine optimized for your target keywords.
- EEAT: It’ll be written by a knowledgeable and credentialled subject specialist (qualified marketer, personal trainer, and nutritionist).
- Marketing: The content will be designed to appeal to your target audience and speak to their needs, motivations, and questions.
- Topics: We can write on topics across the full wellness spectrum, including fitness training, gym workouts, yoga, nutrition, supplements, habit formation, balancing a healthy lifestyle, motivation, and other related themes.
- Science: Your article will be well-researched and include supporting data with outbound reference links to high-quality sites (such as scientific research studies that support any health claims).
- Revisions: We include two rounds of edits per article because we want you to be 100% happy with the content.
- Format: Provided in Word or Google Doc format (we can also upload draft posts to WordPress if you prefer).
All our content is 100% original, written by a qualified fitness and nutrition professional who is a native English speaker. Prices start at $900 (£665 / €780) – use our contact form to inquire.
Email Content Creation
Along with blog content, email marketing is a high-performing marketing channel for health and fitness businesses. We can help you create welcome sequences, automated sales funnels, and relationship-building newsletters.
Email marketing allows you to own the relationship with your audience, so you aren’t at the mercy of social media algorithms. And its results are impressive: for every $1 spent on email marketing, businesses see an average ROI of $42.
All email content, funnels, and lead magnets are created by our in-house industry specialist. Get in touch to discuss your specific email content needs…
Other Content Marketing Services
We also offer copywriting and other content services. You’ll find a few listed below but if you have other requirements that aren’t covered, drop us a message using the contact form.
- Articles
- Lead magnets
- Whitepapers
- Infographics
- Videos
- Product descriptions
- Sales pages
- Guest posts
- Sponsored content
- Ebooks
- Case studies
Did you know?
The top-performing B2C content assets are short articles, videos, and data visualizations.
For B2B brands, the top-performing assets are videos, case studies/customer stories, and e-books/white papers.
Lead Magnets
Lead magnets are a fantastic way to collect contact info from prospects and generate interest in your offering. The right lead magnet can transform a new website visitor into a paying customer, so it pays to have a strategy and sales funnel behind your freebie. We can create custom opt-ins that grow your email list and generate qualified leads.
White Papers
Scientific data and evidence-based reports are more important than ever in our industry. With so many misleading health and fitness claims, it’s crucial that reputable brands demonstrate proof to back up their marketing messages.
Creating white papers is one way for your business to establish credibility in its niche. With our background in sports science, physiology, and nutrition, we’re well-placed to help.
Previous Client Testimonials
“One of the best content writers I’ve worked with!”
Nutritional Supplement Company
“Impeccable skills! Top writer and content producer. Caroline is a pleasure to work with and can always be trusted to create high-quality content for us. She is my go-to!”
Fitness Equipment Company
“Absolutely amazing! She completely understood my brand and who I want to attract in my business! I received more clients and definitely got more outreach.”
Online Health & Fitness Coach
Fitness & Nutrition Content Marketing Experts
Finding
We’re a nutritionist-owned marketing agency. Our founder has over 15 years of fitness, wellness, and nutrition marketing experience, creating content for global brands and independent businesses.
She is also a highly qualified fitness expert and nutritionist, with a master’s degree in Human Nutrition, a Bachelor’s degree in Sports Science, and a Diploma in Personal Training. She wrote her master’s thesis on sports nutrition supplements (protein powder to be precise), so marketing and content creation in this area is a real passion.
But that’s enough about us! If you’ve made it this far down the page, then we’d love to hear from you…
Get in touch to inquire about our specialist wellness, nutrition, and fitness content marketing services for your business. We’ll always be up-front about where we have relevant expertise (and also where we don’t). We’ll happily refer you to other agencies if we think they may be better suited to your needs.
Health & Fitness Content Services
If you struggle to post blog articles or send email content regularly, then hiring us is the solution. Our professional health and fitness marketers can come up with creative new ideas and handle the content creation for you. Or if you have specific content needs, then send us your brief and we’ll follow it to a tee!
We create original, well-researched content that’s tailored to appeal to your specific target audience. We’ll follow your brand guidelines and tone of voice so it looks and sounds as if your business created it. This frees up time for you to focus on other areas of your marketing.
If you’re interested in hiring our health and fitness content agency or want to learn more about our services, then get in touch. Use the contact form below or check out our other services pages outlining how we help fitness, wellness, and nutrition businesses (including with done-for-you social media posts).
