We’re a specialist health and fitness content marketing agency that creates expert-written blog articles, emails, content strategies, and more. Your content will be developed by a chartered marketer, qualified nutritionist, and personal trainer with 15+ years of experience.

This combination of marketing expertise and in-depth industry knowledge means we excel at producing high-quality content that drives results for our clients.

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Content Marketing for Fitness, Wellness & Nutrition Businesses

As a specialist fitness, nutrition, and wellness content marketing agency, we’re ideally suited to help…

  • Gyms, health clubs & fitness chains
  • Boutique fitness & yoga studios
  • Online fitness training companies
  • Consumer & commercial fitness equipment companies
  • B2B fitness brands & gym software companies
  • Nutritional supplement brands & nutraceutical manufacturers
  • Wellness retreats, resorts & hotels
  • Health & wellness brands
  • SEO agencies that need expert content for their health & wellness clients

Content Marketing Services

Whether you’re looking for a custom content marketing strategy, an audit of your existing materials, or simply want expert health and fitness content created, we can help…

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Content Strategy & Planning – $650

We’ll work with you to develop a content marketing strategy that’s tailored to your business goals and target audience. Whether you want to create demand for a new product, position your brand as an industry leader, or convert more sales, we can help.

  1. We’ll learn about your marketing objectives, business goals, and target audience, then customize our approach to align with all three.
  2. We’ll examine the content landscape in your sector, customer insights, do a competitor analysis, and extensive SEO keyword research to uncover content opportunities. Market research is one of our super-powers so we’re always up-to-date with the latest industry trends and thought leadership perspectives.
  3. We’ll use all of this research, data, and industry knowledge to craft a customized content marketing strategy for your business. You’ll receive a PDF report that outlines our recommended content plan to achieve your goals (including ideas for each stage of the buyer journey, SEO keywords to target, and topic suggestions).
  4. You can ask us questions about the proposed content strategy, share your feedback, and we can refine it further to incorporate additional ideas it prompts.
  5. From here you can choose to run with it and implement the strategy yourself or hire us to create the content on your behalf.

Prices for content strategy projects start at $650. Use our contact form to inquire about availability, ask a question, or book in your content project…

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Blog Content Creation Services – $1250

With 15+ years of marketing experience and strong industry credentials, we’re uniquely positioned to create B2B and B2C content that’s both expert and engaging.

Our blog content creation package includes four in-depth articles written by our in-house industry specialist…

  • Length: Each article includes 900-1500 words of original, interesting, high-quality content.
  • SEO: If SEO is your goal, we’ll also ensure that it’s search engine optimized for your target keywords.
  • EEAT: It’ll be written by a knowledgeable and credentialled subject specialist (qualified marketer, personal trainer, and nutritionist).
  • Marketing: The content will be designed to appeal to your target audience and speak to their needs, motivations, and questions.
  • Topics: We can write on topics across the full wellness spectrum, including fitness training, gym workouts, yoga, nutrition, supplements, habit formation, balancing a healthy lifestyle, motivation, and other related themes.
  • Science: Your article will be well-researched and include supporting data with outbound reference links to high-quality sites (such as scientific research studies that support any health claims).
  • Revisions: We include two rounds of edits per article because we want you to be 100% happy with the content.
  • Format: Provided in Word or Google Doc format (we can also upload draft posts to WordPress if you prefer).

Prices for health and fitness blog content creation start at $1250 which includes researching, writing, and editing 4x blog articles. All our content is 100% original, written by a qualified fitness and nutrition professional who is a native English speaker. Use our contact form to inquire.

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Other Content Marketing Services

We also offer email marketing, copywriting, and other content services. You’ll find a few listed below but if you have other requirements that aren’t covered, drop us a message using the contact form.

  • Email content and automation sequences
  • Lead magnets
  • Whitepapers
  • Product descriptions
  • Sales pages
  • Guest posts
  • Sponsored content
  • Ebooks
  • Case studies

Email Content

Email marketing is a high-performing marketing channel for health and fitness businesses. We can help you to create welcome sequences, automated sales funnels, and relationship-building newsletters.

Email marketing allows you to own the relationship with your audience so you aren’t at the mercy of social media algorithms. And its results are impressive: for every $1 spent on email marketing, businesses see an average ROI of $42.

Lead Magnets

Lead magnets are a fantastic way to collect contact info from prospects and generate interest in your offering. The right lead magnet can transform a new website visitor into a paying customer, so it pays to have a strategy and sales funnel behind your freebie. We can create custom opt-ins that grow your email list and generate qualified leads.

White Papers

Scientific data and evidence-based reports are more important than ever in our industry. With so many misleading health and fitness claims, it’s crucial that reputable brands demonstrate proof to back up their marketing messages.

Creating white papers is one way for your business to establish credibility in its niche. With our background in sports science, physiology, and nutrition, we’re well-placed to help.

“One of the best content writers I’ve worked with!”

Nutritional Supplement Company

“Impeccable skills! Top writer and content producer. Caroline is a pleasure to work with and can always be trusted to create high-quality content for us. She is my go-to – don’t steal her!”

Fitness Equipment Company

“Absolutely amazing! She completely understood my brand and who I want to attract in my business! I received more clients and definitely got more outreach.”

Online Health & Fitness Coach

Fitness & Nutrition Content Marketing Experts

Finding a good fitness or nutrition marketer isn’t easy. It’s important to find someone who’s knowledgeable about health and wellness topics but can also create engaging easy-to-read content.

We’re a nutritionist-owned marketing agency. Our founder has over 15 years of fitness, wellness, and nutrition marketing experience, creating content for global brands and independent businesses.

She is also a highly qualified fitness expert and nutritionist, with a master’s degree in Human Nutrition, Bachelor’s degree in Sports Science, and a Diploma in Personal Training. She wrote her master’s thesis on sports nutrition supplements (protein powder to be precise) so marketing and content creation in this area is a real passion.

But that’s enough about us! If you’ve made it this far down the page, then we’d love to hear from you…

Get in touch to inquire about our specialist wellness, nutrition, and fitness content marketing services for your business. We’ll always be up-front about where we have relevant expertise (and also where we don’t). We’ll happily refer you to other agencies if we think they may be better suited to your needs.

Content Marketing Benefits: Get More Leads & Sales

Adding fresh content to your website can increase your search engine rankings, visitor numbers, inbound leads, and overall revenue. Content that engages and educates your audience can help drive purchases and move people through the sales funnel.

Content also has a strong long-term ROI as it enables you to target relevant SEO keywords for free instead of paying for pay-per-click adverts.

  • Small businesses with blogs get 126% more lead growth than small businesses without (Content Marketing Institute).
  • Content marketing costs 62% less than traditional marketing and generates about 3 times as many leads (NeilPatel.com).
  • Websites with blog content have 434% more search engine-indexed pages than those that don’t publish (Content Marketing Institute).
  • 64% of B2B marketers outsource writing (NeilPatel.com).
  • After reading recommendations on a blog, 61% of online consumers make a purchase (Content Marketing Institute).

Content marketing involves all of the good bits of marketing – addressing customer needs, creating value, and positioning your brand as an industry leader. Plus, it cuts out a lot of the awkward, hard-sell stuff, which makes it particularly appropriate for health and wellness businesses… 

In an industry that’s packed with false claims and sleazy sales pitches, content marketing is an ideal way to differentiate and demonstrate integrity. So, a well-planned content strategy can set your business apart and attract loyal clients too.

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  • Generate more website traffic – We create search-engine-optimized content, to help you rank higher on Google and boost visitor numbers.
  • Promote a product or service – We write articles that generate interest in what you’re offering by clearly communicating the features, benefits, and value (without being overtly ‘salesy’).
  • Increase loyalty and retention – Communicating with your audience on a consistent basis builds engagement and trust so that they’re more likely to make a purchase.

If you struggle to post blog articles or send email content regularly, then hiring us is the solution. Our professional health and fitness marketers can come up with creative new ideas and handle the content creation for you. Or if you have specific content needs, then send us your brief and we’ll follow it to a tee!

We create original, well-researched content that’s tailored to appeal to your specific target audience. We’ll follow your brand guidelines and tone of voice so it looks and sounds as if your business created it. This frees up time for you to focus on other areas of your marketing.

Health & Fitness Content Services

If you’re interested in hiring our health and fitness content agency or want to learn more about our services, then get in touch. Use the contact form below or check out our other services pages outlining how we help fitness, wellness, and nutrition businesses.

Happy Client Testimonial