Fitness Marketing Services For Online Businesses & Gyms

Our specialist fitness marketing services are ideal for gyms, health clubs, studios, equipment companies, and online training businesses. We’ve got B2B and B2C experience helping businesses target gym operators and end-consumers. If you want to increase brand awareness, generate leads, and drive sales, then we can help.

We help our fitness industry clients with…

• Marketing strategy, lead generation & sales funnel setup
• Digital marketing, including content creation, email & social media
• Market research & competitor analysis
• Marketing consulting, content reviews & website audits

We can take care of the entire market research, strategic planning, and marketing implementation process. Get in touch using this form to discuss your requirements…

How We Help Fitness Businesses…

We offer strategy and consulting services, digital marketing (including content, email, SEO), and complete start-up packages. If you’re looking for something that isn’t covered below, use the contact form to inquire, and we’ll let you know if we can help.

Marketing Strategy, Research & Consulting

We offer marketing strategy, research, and consulting services for new fitness start-ups and established businesses. These are ideally suited to fitness businesses that want a strategic plan for increasing leads and sales…

• Marketing strategy, lead generation & sales funnel creation
• Market research & competitor analysis
• Marketing consulting, content reviews & website audits

Our strategic marketing services typically include an in-depth market analysis, competitor research, and target audience research. For established fitness businesses, we’ll carry out a thorough audit of your existing marketing approach including your strategy, messaging, and channels.

We’ll identify areas of opportunity or improvement that can drive more leads and sales for your business. Based on the results, we’ll create a custom marketing strategy designed to achieve your business objectives.

If you’re a fitness start-up, then our strategic marketing services will help you impress investors and launch your new venture with a bang. For established businesses, working with us can increase your leads, sales, and market share. It’ll also infuse your approach with new ideas and a fresh perspective from industry experts.

>> Learn more about our strategic marketing services for fitness businesses.

Digital Marketing for Fitness Brands

If you already have a marketing strategy for your fitness business and want support to implement it, we can help with that too. We’ll plan, create, and manage your digital marketing. Our specialist services include…

• Content marketing – blog articles, ebooks, slideshare presentations, and infographics.
• Email marketing – platform setup, newsletters, welcome sequences, automated sales funnels, and lead magnets.
• SEO – search-engine-optimized blog articles written by a fitness industry expert with a Sports Science degree from the world’s top sporting university and a personal training qualification.
• Social media – audits, strategy development, and content creation (graphics, carousels, reels, stories).

Everything we do is custom-created to support your business objectives and align with your brand. Whether you’re selling to consumers (B2C) or other businesses (B2B), our strategic approach to fitness marketing will get you results.

If you have marketing needs that we haven’t mentioned, then use the form below to enquire. We’ll always be honest and upfront about what we can help you with and what isn’t in our wheelhouse (e.g. we don’t do PR). Feel free to send us a message, check our availability, or ask us a question…

Here’s what our health and fitness industry clients have to say about working with us…

“Impeccable skills! Top writer and content producer. Caroline is a pleasure to work with and can always be trusted to create high-quality content for us. She is my go-to – don’t steal her!”

Fitness Equipment Company

“Absolutely amazing! She completely understood my brand and who I want to attract in my business! I received more clients and definitely got more outreach.”

Online Health & Fitness Coach

“Caroline was incredible. She took my idea and made it happen.”

Online Fitness Startup

“An amazing freelancer, she is thoughtful, creative, generous… I highly recommend her – you don’t need to look for anyone else if you hire Caroline.”

Nutritional Psychologist

“One of the best content writers I’ve worked with!”

Nutritional Supplement Company

We know that every fitness business is unique. You can’t apply the same marketing strategies to a gym as you would for a functional equipment company. Their target customers, messaging, and the most effective marketing channels will be different. So we tailor our approach to each client…

Gym, Fitness Studio & Health Club Marketing

If you’re struggling to generate membership leads or don’t know where to start with your marketing plan, then let us help. Unlike many other gym and health club marketing companies, we adopt a strategic approach that’s based on what works in 2025 (and not the 1990s). We create effective marketing strategies for gyms and health clubs that are proven to attract and retain more members.

Fitness Industry Marketing

We also handle marketing for fitness companies that sell exercise equipment, gym software, workout supplements, and coaching qualifications. In fact, this is how we first learned our craft!

Most fitness marketing companies are actually gym marketing companies, which means that they’re B2C oriented and don’t fully understand the B2B world. But we started out marketing fitness equipment before expanding into health clubs and online training, so we know B2B and distributor marketing inside out.

Online Fitness Business Marketing

If you run an online fitness business or coaching company, then we can help you generate web leads and program sign-ups. We’ll work with you to understand your business model and target clients, then create a strategy and online sales funnel that drives results.

We love supporting independent businesses and the creator economy. Wellness Creative Co. is a fully online business itself (with digital nomad dreams!), so we understand the nuances of operating remotely and flexibly.

Here’s a sample of our packages and pricing (we’re always transparent). We can also put together custom packages tailored to your business needs. Get in touch to let us know what you’re looking for, and we’ll be happy to create a proposal.

Based in the UK, trusted by clients around the world – including the US, Europe, and Australia.

If our services aren’t within your budget, then check out our DIY marketing options instead. We offer marketing toolkits and social media bundles that help you promote your own business effectively.

Not Your Average Fitness Marketing Company

We’re not your typical fitness marketing agency. We don’t use the guilt and shame tactics that most fitness marketing companies employ. Instead, we want to transform how the health and fitness industry markets itself…

We think health & fitness marketing should inspire people, not prey on their insecurities.

So, we help health and fitness companies to market themselves with integrity, as well as impact. Whether you want to attract new clients or keep existing ones loyal, our strategic, consulting, and digital marketing services can help.

Some fitness marketing companies think clever advertising is about manipulating consumers into purchasing… Convincing them to buy through subtle (or blatant) body-shaming or forceful sales techniques. But to us, that doesn’t seem like an ethical or effective approach to long-term business.

Instead, we adopt a strategic method that attracts high-quality customers to our clients and removes the need for hard-sale techniques. This means that customers are drawn towards them instead of needing persuasion.

Does this sound like an approach you’d like for your fitness business? Then we’d love to hear from you! We’re a fully online fitness marketing business – no office overheads, frustrating printers, or terrible coffee! So, the best way to get in touch is via the form below…