International health awareness days can be a fantastic marketing tool for your business. They usually receive global media coverage which you can leverage in your gym, fitness studio, or with coaching clients. In this article – we share a Read more…
Are you using fitness content marketing in your business? It’s now firmly established as an essential element of marketing for health and wellness companies. In fact, 89% of B2B, and 86% of B2C organisations use it in their marketing. In Read more…
Fitness trends can be tricky to predict, even more so given the craziness that was last year. But there are a few organisations that usually do a pretty good job. The ACSM’s Worldwide Trends Survey and ClassPass trends report are Read more…
Up-to-date fitness industry statistics are invaluable for business planning. If you want to launch a new product, expand your range, or target a different segment, then market data can help you assess the viability of your idea. In this Read more…
Looking for health and fitness logo ideas to use in your business? A stylish logo can make a powerful first impression and communicate a lot about your brand. If you want to stand out in a competitive industry, an awesome Read more…
Preparing a gym business plan can be a daunting task. Whether you’re starting a health club, fitness center, or boutique studio, the planning is what many find overwhelming. But with the right guidance and templates, it can actually be quite Read more…
A health and wellness assessment questionnaire is essential when working with clients. It enables you to identify which lifestyle areas they need help with and can highlight any potential medical issues to consider. So, what does it need to cover Read more…
The January fitness rush is just around the corner. But for many gyms and online trainers, the influx is short-lived. Participation returns to normal within weeks as resolutions are gradually forgotten. So, how can fitness clubs and online coaches Read more…
