These tools, templates, and resources will help you build a successful fitness business. Whether you want to get more clients, keep existing ones loyal, or start a brand new venture from scratch, you’ll find something useful here…


  • Fitness & Nutrition Industry Reports – Get the latest statistical data and insights to inform your business planning.
  • Business Templates – Take the time, hassle, and guesswork out of sales and marketing by using these pre-made templates to promote your fitness business.
  • Social Media Kits – Save time and effort with our ready-made social media posts to use on Facebook, Instagram, and Twitter.
  • Sell More Personal Training – Learn how to get more clients and increase your revenue with our online course or ebook.


Web & Blogging

We may earn a commission if you click some of the links below but that’s not why we included them. These are services that we’ve used ourselves and know to be good value, easy-to-use, and helpful for fitness companies.


  • How to start a fitness blog – this article walks you through the entire process in 5 simple steps.
  • Bluehost – comprehensive website hosting, domain registration, and WordPress integration (ideal for fitness blogs or professional business websites).
  • Wix – simple drag-and-drop website builder (for people with zero web experience who just need a basic site).
  • MailChimp – free and easy to use email tool for newsletters or autoresponders.
  • Depositphotos – a great source of quality photos, logos, and icons at lower prices than most stock image websites.


Social Media


Fitness Marketing Social Media Icons


Marketing Plans & Templates


Starting A Brand New Venture

  • Business plans – sample business plans for gyms, personal trainers, and yoga studios (includes downloadable cheat sheet).
  • Fitness industry statistics – helpful facts and stats to support your business plan.
  • Gym name ideas – walks you through how to come up with a creative gym name, with 50 ideas you can copy and paste.
  • Fitness logo ideas – 130 logo templates that you can download and adapt for your new business.

Are there any other resources that you would like to see in this section? Or are you looking for customised support? We offer a range of fitness marketing services designed to increase leads and revenue.