We specialise in fitness equipment marketing for manufacturers, distributors, and resellers. Our in-house equipment expert spent 10 years working for the biggest equipment brands globally and overseas all exercise equipment and training content. If you’re looking for a fitness equipment marketing agency to grow your brand, generate leads, and boost product sales, then we can help.
Fitness Equipment Marketing Experts
We have extensive experience in marketing fitness equipment around the world. Technology and innovations are continually evolving so it can be hard to keep up with the latest product trends. But our talented team have an in-depth understanding of exercise equipment and training accessories, so they can create authoritative and compelling marketing content.
Our approach is 100% evidence-based and takes an omnichannel perspective…
- Marketing strategy – that aligns marketing campaign and activities with high-level business objectives.
- Content creation – including SEO-optimised blog articles and videos to boost web visitors, customer leads, and sales conversions.
- Social media – high-quality posts that follow industry best-practice to grow an engaged audience and drive social selling.
We’ve worked with cardio and strength manufacturers, sports flooring specialists, and accessory distributors. Whether you sell via your own e-commerce platform, physical stores, or field sales team, we can advise on the best marketing strategy. Our team can suggest fitness equipment marketing ideas that boost brand awareness, increase web visitors, and drive revenue.
- Content marketing delivers 6x better conversion rates than traditional methods (Content Marketing Institute).
- Year-over-year growth in unique site traffic is 7.8x higher for content marketing leaders compared to followers (19.7% vs 2.5%) (NeilPatel.com).
- Content marketing generates over 3x as many leads as outbound marketing yet costs 62% less (Content Marketing Institute).
- 39% of the marketing budget is spent on content marketing by the most effective B2B marketers (NeilPatel.com).
- Content marketing generates 3x more leads than paid search (Content Marketing Institute).
Get in touch here or scroll down for pricing…
Making Equipment Exciting
We’re kinda geeky when it comes to gym equipment so we love to create content about the latest products. But we also understand that not everyone shares our enthusiasm, so we develop blog articles that focus on product benefits and generate excitement.
If you have a B2B gym audience, then we’ll highlight how your products help them attract new members, keep existing ones loyal, and increase operational efficiency. For B2C companies, we’ll ensure your content inspires people and encourages them to purchase your products. Our fitness writers are well-versed in persuasive copy-writing and can create engaging content that fulfills your marketing objectives.
We work with fitness and exercise equipment companies around the world. Our expert team can help establish credibility and position your brand as an authority. We’ll create compelling content that helps your website to rank higher for search terms (especially ones that show purchase intent).
- Increased industry credibility & authority
- Higher website rankings
- More targeted, high-quality visitors
- Improved lead generation & sales conversions
Brand managers, digital marketers, and product developers choose us to support their fitness marketing efforts. Whether you want to devise a product marketing strategy, establish credibility in your niche, or promote your equipment range to bigger audiences, we can help. Get in touch to discuss your requirements…