Marketing ideas for health & fitness businesses.
Finding free fitness images and stock photos isn’t easy – especially if you want high-quality ones. Most free photos are generic or cheesy. But having worked in marketing for 15+ years, we’ve discovered a few websites that offer really great images with zero fees… In this article, we reveal where Read more…
Content marketing is a well-established strategy for fitness businesses – 89% of B2B, and 86% of B2C organizations use it. But not all types of content produce leads, sales, and strong business results, so the right approach is crucial… In this article, we outline how to use content marketing to Read more…
Want to know how to make your fitness content truly engaging? Likes, comments, and shares help you build a loyal following and signal your posts are resonating with your target audience. Social media algorithms also use engagement levels as a ranking factor, so the more people that interact initially, the Read more…
Email marketing is a powerful strategy for fitness businesses. With the right approach, it’ll consistently generate high-quality leads and convert them into paying customers. It can also keep them loyal and engaged which drives repeat business, secondary spend, and aids retention. In this article, we outline the 5 types of Read more…
Stop wasting time and money on ineffective personal training advertising and focus on proven strategies instead. With 15+ years of fitness marketing experience, we’ve tested almost every ad platform and promo strategy out there. And we can tell you with certainty that five PT advertising strategies consistently outperform everything else… Read more…
Knowing how to set up and run an online fitness class is a valuable skill. Delivering workouts virtually or through a live stream enables you to reach a bigger audience and earn more income. Doing it as an online business can give you freedom over your time and allow you Read more…
International health and fitness days can be a fantastic marketing tool for your business. They usually receive global media coverage which you can leverage in your gym, fitness studio, or with coaching clients. In this article, we share a list of upcoming health and fitness awareness days for 2025 plus Read more…
Coming up with fun fitness challenge ideas is a great way to engage gym members, training clients, and groups of friends. Challenges help to motivate and inspire people, increase retention, and create a sense of community. In the online world, they can increase followers, email subscribers, and the overall size of Read more…
