Planning templates & strategy advice to help you develop effective fitness marketing campaigns.
The mindfulness and meditation industry is one of the fastest-growing industries of 2020. As people all over the world look for ways to handle the stress of COVID-19 and isolation, they are increasingly turning to mindfulness and meditation. In this article – guest author, Paul Harrison, shares five compelling Read more…
The coronavirus outbreak is affecting millions of lives around the world. While the health impact continues to be of paramount importance, there are increasing concerns about the economic fallout. With thousands of gyms and studios closed around the world, the fitness industry has been hit hard. Many operators and Read more…
Many industry pros are exploring how to start an online fitness business. Whether you run a gym, are a freelance personal trainer, or have a cool product idea, online channels open up new and exciting opportunities. So, how can you turn this kind of dream into a reality? In Read more…
The home exercise market is booming. Digitalisation has enabled it to evolve from Jane Fonda-style videos into a fully immersive experience, complete with instructor feedback. Could this mean that home training options like Peloton begin to displace gyms and personal trainers in the future? In this article – guest Read more…
A huge number of gyms, health clubs, and fitness studios have had to close during the lockdown. With the doors shut indefinitely and classes non-existent, you might be wondering how to support your members during this time. Well, here are a few ideas you might like to explore… In Read more…
The yoga industry has really come into its own in recent years. It’s benefited from numerous headwinds and complimentary trends like the growth of boutique fitness and rise of athleisure. So, what’s next for the global yoga market and how can you tap into the (spoiler alert) rising tide? Read more…
If you’ve run a fitness business for any amount of time, then you’ll know that there are inevitably quiet periods. Whether it’s a health club, personal training gym, or yoga studio, there are months when the footfall drops off and things get real slow. This can have a dramatic effect Read more…
These are crazy times. As the human impact of coronavirus continues to grow, stock markets are tanking, panic buying is rampant, and governments globally have told businesses to close their doors. So, how can gyms, health clubs, and yoga studios get through the next few months without going under? Read more…
