Planning templates & strategy advice to help you develop effective fitness marketing campaigns.
Like many businesses around the world, fitness studios have been hit hard by Covid-19. Lockdowns and enforced closures have slashed revenue for owners. But despite the challenges, some studios have adapted quickly and begun to thrive in the new normal. Here’s how one company did it (and you can too)… Read more…
The IHRSA 2020 report is a key source of information for the fitness industry. It’s a fantastic resource that outlines health club statistics and is updated yearly without fail. But there’s more to the fitness market than this report reveals, so what are the gaps that businesses need to be Read more…
Have you ever wondered if you could sell workout plans online? It’s a booming business that personal trainers and fitness pros are ideally positioned for. Selling online fitness programs is a fantastic way to generate additional income that’s scalable. There’s also an efficiency gain from reusing existing workout programs Read more…
It’s a well-known fact that the fitness industry tends to suffer during a recession. But that doesn’t mean your gym business needs to take a hit. With some advance-planning and sound business strategies, you can protect your club from the negative impacts. In this article – we share nine Read more…
Gym market stats can be a useful resource when starting a fitness centre, health club, or personal training studio. They help you develop a business plan by providing insights into how much demand there is for fitness services. For fitness companies that are already established, gym memberships statistics can Read more…
The mindfulness and meditation industry is one of the fastest-growing industries of 2020. As people all over the world look for ways to handle the stress of COVID-19 and isolation, they are increasingly turning to mindfulness and meditation. In this article – guest author, Paul Harrison, shares five compelling Read more…
The coronavirus outbreak is affecting millions of lives around the world. While the health impact continues to be of paramount importance, there are increasing concerns about the economic fallout. With thousands of gyms and studios closed around the world, the fitness industry has been hit hard. Many operators and Read more…
Many industry pros are exploring how to start an online fitness business. Whether you run a gym, are a freelance personal trainer, or have a cool product idea, online channels open up new and exciting opportunities. So, how can you turn this kind of dream into a reality? In Read more…
