Planning templates & strategy advice to help you develop effective fitness marketing campaigns.
Do you have a gym sales funnel set up for your fitness business? If not, then you’re definitely missing out on leads, members, and revenue. Whether you operate a ‘bricks and mortar’ health club or online business, defining a funnel will help you get more customers. In this article Read more…
Up-to-date fitness industry statistics are invaluable for business planning. If you’re looking to launch a new product, expand your service range, or target a different segment, then market data can help you assess the viability of your idea. In this article – we’ve collated the latest fitness industry stats Read more…
Developing a solid yoga marketing plan is crucial for generating revenue but it’s something that many people are unsure about. Most studio operators and teachers have a strong background in yoga but not necessarily the marketing skills required for running a business. This can sometimes hold individuals and studios back Read more…
Like many businesses around the world, fitness studios have been hit hard by Covid-19. Lockdowns and enforced closures have slashed revenue for owners. But despite the challenges, some studios have adapted quickly and begun to thrive in the new normal. Here’s how one company did it (and you can too)… Read more…
The IHRSA 2020 report is a key source of information for the fitness industry. It’s a fantastic resource that outlines health club statistics and is updated yearly without fail. But there’s more to the fitness market than this report reveals, so what are the gaps that businesses need to be Read more…
Have you ever wondered if you could sell workout plans online? It’s a booming business that personal trainers and fitness pros are ideally positioned for. Selling online fitness programs is a fantastic way to generate additional income that’s scalable. There’s also an efficiency gain from reusing existing workout programs Read more…
It’s a well-known fact that the fitness industry tends to suffer during a recession. But that doesn’t mean your gym business needs to take a hit. With some advance-planning and sound business strategies, you can protect your club from the negative impacts. In this article – we share nine Read more…
Gym market stats can be a useful resource when starting a fitness centre, health club, or personal training studio. They help you develop a business plan by providing insights into how much demand there is for fitness services. For fitness companies that are already established, gym memberships statistics can Read more…
