Planning templates & strategy advice to help you develop effective fitness marketing campaigns.
Is your gym website or fitness blog generating enough leads for your business? Could you do with a few more? Having an online presence is essential for modern fitness companies but setting up a website alone isn’t enough. If it doesn’t compel people to take action, whether that’s to sign up Read more…
Preparing a gym business plan can be a daunting task. Whether you’re starting a health club, boutique fitness studio, or personal training business, this is the part that many people find overwhelming. But with the right guidance and templates, it can actually be quite easy to create a killer business Read more…
The fitness market is evolving at an incredible pace, with new business models, training concepts, and trends emerging constantly. Plogging, E-gymming, and circus workouts are proof of just how varied the industry has become. But if you’re thinking of starting a fitness business, then it’s important to have a Read more…
Creating a professional gym marketing plan is essential for generating revenue but many people aren’t sure where to start. Most club managers have a strong background in fitness but aren’t always given the business training they need to run a gym. This can make the idea of preparing a fitness Read more…
Planning your fitness marketing calendar ahead of time is crucial to achieving your revenue goals. Creating a schedule or overview is a great way to plan and organise your activities. It’ll help ensure that everything you post is strategic and contributes to your business goals. Planning ahead will also Read more…
Are you looking for fitness marketing strategies that’ll boost your revenue? Most fitness businesses know the benefits of advertising and promotions… But surprisingly few have a solid plan behind what they’re posting. Having a marketing strategy gives you a huge competitive advantage. While other businesses are being reactive about Read more…
Fitness marketing is a little bit different to marketing in other industries. It requires a unique approach in order to be successful… This article will guide you through the entire process step-by-step. It covers identifying your ideal client, creating a strategy, pricing and positioning, plus promotional tactics. If this Read more…
Fitness industry statistics are invaluable for business planning. If you’re looking to launch a new product, expand your service range, or target a different segment, then statistics can help you assess the viability of your idea. So we’ve collated a wide range of stats from across the industry into Read more…