Marketing ideas & insights for health & fitness companies.
Running gym promotions can be a great way to boost revenue quickly. If you need to hit a monthly sales target, then well-timed promos can help get you over the line. But doing them too often can also devalue your brand, making people less likely to pay full price. So what’s Read more…
Creating a killer fitness bio for Instagram will help you stand out from the crowd. Fitness is a pretty competitive niche, so differentiating yourself is crucial. In this article – we’ll share 7 simple tips and tricks to improve your fitness bio for Instagram, including name selection and optimisation ideas. Read more…
How effective is Instagram for personal trainers? If you run an online training business, it can be a fantastic tool for generating leads and increasing brand awareness. But if you only work with clients in-person, then you’ll need a slightly different strategy to attract local prospects. The biggest challenge Read more…
Thinking up creative fitness or gym name ideas can often be tricky. It might seem like all of the best brand names are already taken… So, how do you come up with one that’s unique and memorable? In this article – we list 50 creative fitness business name ideas Read more…
Running a successful fitness business is a balancing act. Ensuring member satisfaction is the foundation of this success, but balancing outgoings with income is another vital element. Equipment maintenance is one of the things that can dramatically impact all of these areas. In this article – Bryan Christiansen from Read more…
Do you sometimes wonder how much to charge for personal training? Or worry that you’ll get your pricing wrong? Price it too high and you’ll put off clients but price too low and you won’t earn enough to live on. In this article – learn how much to charge Read more…
Like many businesses around the world, fitness studios have been hit hard by Covid-19. Lockdowns and enforced closures have slashed revenue for owners. But despite the challenges, some studios have adapted quickly and begun to thrive in the new normal. Here’s how one company did it (and you can too)… Read more…
The IHRSA 2020 report is a key source of information for the fitness industry. It’s a fantastic resource that outlines health club statistics and is updated yearly without fail. But there’s more to the fitness market than this report reveals, so what are the gaps that businesses need to be Read more…
