Marketing ideas & insights for health & fitness companies.
2020 has been a tough year for everyone and the fitness industry is no exception. Prolonged closures mean gyms and studios (like many businesses) have lost substantial revenue. But now the end is in sight and facilities are starting to reopen, how can you encourage members to return? In Read more…
Are you looking for inspirational or funny gym quotes for Instagram? Do you want to step up your Insta game with witty captions or motivational posts? Whether you run a gym Instagram account, are a fitness influencer, or just like to share workout selfies, we’ve got you covered… In Read more…
Up-to-date fitness industry statistics are invaluable for business planning. If you want to launch a new product, expand your range, or target a different segment, then market data can help you assess the viability of your idea. In this article – we’ve collated the latest fitness industry stats from Read more…
Gym market stats can be a useful resource when starting a fitness centre, health club, or personal training studio. They help you develop a business plan by providing insights into how much demand there is for fitness services. For fitness companies that are already established, gym memberships statistics can Read more…
The fitness market is evolving at an incredible pace, with new business models, training concepts, and trends emerging constantly. Plogging, E-gymming, and circus workouts are proof of just how varied the industry has become. But if you’re currently running (or thinking of starting) a fitness business, then it’s important Read more…
Fitness trends can be tricky to predict, but there are a few organisations that usually do a pretty good job. The ACSM’s Worldwide Trends Survey and ClassPass trends report are often accurate enough to help you get ahead of the curve. In this article – we analyse the latest Read more…
Asking clients to complete a health and fitness questionnaire is a fundamental part of their induction. But what does this kind of intake form need to include? And why do they even matter? In this article – learn what a good fitness and wellness questionnaire should include, with examples Read more…
Coming up with interesting yet unique functional fitness class names isn’t easy. Most are either bland, boring, or already used by a famous brand. So, how can you come up with your own cool ideas? In this article – we share 15 creative functional fitness and HIIT class names Read more…
