Marketing ideas & insights for health & fitness companies.
Gym market stats can be a useful resource when starting a fitness centre, health club, or personal training studio. They help you develop a business plan by providing insights into how much demand there is for fitness services. For fitness companies that are already established, gym memberships statistics can Read more…
Thinking up creative fitness blog names can be tricky. Maybe you’ve got a few ideas, but none of them seem quite right. And who wants to settle for a name they aren’t entirely happy with (or change it 6 months down the line). Deciding between website names is a Read more…
The mindfulness and meditation industry is one of the fastest-growing industries of 2020. As people all over the world look for ways to handle the stress of COVID-19 and isolation, they are increasingly turning to mindfulness and meditation. In this article – guest author, Paul Harrison, shares five compelling Read more…
The coronavirus outbreak is affecting millions of lives around the world. While the health impact continues to be of paramount importance, there are increasing concerns about the economic fallout. With thousands of gyms and studios closed around the world, the fitness industry has been hit hard. Many operators and Read more…
There are so many ways to promote your fitness business these days. TikTok, affiliate marketing, and utilising big data are just a few ways that are increasing in popularity. But how do you know which to prioritise for your brand? With limited time and many hats to wear, it’s Read more…
Gym logo design doesn’t need to be complicated. If you’re looking for ideas and inspiration, then this article will walk you through the different options (including one that’s completely free!). It also includes gym logo templates that you can adapt to your own needs. In this article – we Read more…
Many industry pros are exploring how to start an online fitness business. Whether you run a gym, are a freelance personal trainer, or have a cool product idea, online channels open up new and exciting opportunities. So, how can you turn this kind of dream into a reality? In Read more…
The home exercise market is booming. Digitalisation has enabled it to evolve from Jane Fonda-style videos into a fully immersive experience, complete with instructor feedback. Could this mean that home training options like Peloton begin to displace gyms and personal trainers in the future? In this article – guest Read more…
