All things digital marketing, website strategy, online advertising & email.
Marketing a yoga or wellness retreat can feel exciting, daunting, and frustrating. Putting yourself or your business out there isn’t always easy, especially when you’re asking for money. And it can be tough when the sign-ups just aren’t flowing in. Most retreat organisers start with social media – usually Instagram. Read more
Sending a welcome message to new gym members aids customer satisfaction and retention. This small detail sets newbies up for success, so that they’re more likely to book in for their first session and keep coming back. But what should your welcome email say, and how do you make it Read more
Your website is your 24/7 salesperson – but is it working hard enough to turn visitors into leads and paying clients? In the fitness and wellness industry, competition is fierce. Potential clients are just a click away from choosing a different gym, coach, or online program. That’s why your website Read more
Offering fitness lead magnets is a fantastic way to grow your email list and attract new clients. It’s an effective way for gyms, personal trainers, and online coaches to build their customer base and generate leads consistently. This guide outlines 10 fitness lead magnet ideas designed to attract clients and Read more
Email marketing is a powerful strategy for fitness businesses. With the right approach, it’ll consistently generate high-quality leads and convert them into paying customers. It can also keep them loyal and engaged, which drives repeat business, secondary spend, and aids retention. In this article, we outline the 5 types of Read more
Stop wasting time and money on ineffective personal training advertising and focus on proven strategies instead. With 15+ years of fitness marketing experience, we’ve tested almost every ad platform and promo strategy out there. And we can tell you with certainty that five PT advertising strategies consistently outperform everything else… Read more
Planning your fitness content calendar ahead of time produces better marketing results. It ensures that your social media posts, blog articles, and all your promo content support your business goals. So, how do you create one that helps you stay organized and strategic? In this article, learn how to create Read more
Fitness business owners are busy people. Whether you’re training clients, handling day-to-day operations, or generating new sales, there’s always a lot to do. But there are awesome tools that can save you a lot of time (and money too). In this article, we outline five marketing tools that save fitness Read more
