We’ve compiled up-to-date fitness industry statistics for 2025 that are ideal for business and marketing planning. Learn how fast the market is growing, how much revenue it’s generating, and which areas have the most positive outlook. If you want to launch a new product, expand your range, or target a different segment, then this market data can help inform your strategy…

In this article, we’ve collated the latest fitness industry stats from across the world into one handy resource (scroll to the end for our full research report).

It includes the latest data on growth, current trends (including boutique studios), global markets, and equipment industry stats to make your research quick and easy…

We’ve spent 15+ years working in the fitness industry with leading gym chains and global equipment manufacturers. We study the market, highlight new trends, and analyze the big players. For the last 5 years, we’ve shared our insights and expertise with the wider industry through our research reports, trends articles, and custom market research services.

2025 Fitness Industry Market Report Cover

2025 Fitness Industry Report

Latest Fitness Industry Statistics

Here are top-line stats that provide a quick fitness industry overview…

  • Fitness Industry Market Size – The global fitness industry is estimated to be worth $257bn in 2025. [Source: Wellness Creative Co. Report]
  • Growth Trends – The fitness industry is growing at a rate of 5.6% per year. [Source: Wellness Creative Co. Report]
  • Key Segments – The biggest segments within the fitness industry are; gyms, studios, and health clubs; trackers and wearables; online training; apps; and equipment. [Source: Wellness Creative Co. Report]
  • Largest Segment – The gym and health club market is the largest, accounting for 39% of the fitness industry. [Source: Wellness Creative Co. Report]
  • Bigger Picture – Fitness is just one segment of the broader exercise industry which is worth $1.14 trillion and encompasses all markets related to physical activity and movement. [Source: Wellness Creative Co.]

Learn more… Read our overview of the fitness market.

Fitness Industry Segments

Health & Fitness Club Statistics

The gym and health club market is the largest segment within the fitness industry. Here are some key statistics that outline its size, growth, and consumer base…

  • The health and fitness club industry is projected to reach $102.2bn in 2025. [Source: Wellness Creative Co. Report]
  • The fitness club industry is growing at around 7.5% per year. [Source: Wellness Creative Co. Report]
  • It’s predicted to exceed its previous 2019 peak this year. [Source: Wellness Creative Co. Report]
  • There are over 200,000 gyms, health clubs, and fitness studios globally. [Source: HFA]
  • There are over 184,000,000 gym members globally. [Source: HFA]
  • There are over 72 million gym members in the USA. [Source: HFA]
  • This is around 23.7% of the population. [Source: Wellness Creative Co. Report]
  • The average US gym membership costs $59 per month. [Source: HFA]

Learn more… Read about the latest gym industry statistics, data on the largest gym chains, or view the latest stats on gym memberships.

Key Gym Market Statistics 2025
The gym segment of the fitness industry is estimated to reach $102.2bn in 2025. Detailed insights are available in our 2025 Research Report.

Boutique Fitness Industry Statistics

The rise of boutique studios looks set to continue throughout 2025 and beyond, albeit at a slower rate than previously seen. Here are some key statistics about the boutique fitness market…

  • The boutique fitness industry is estimated to be worth $59.8bn in 2025. [Source: Wellness Creative Co. Report]
  • The boutique fitness market is currently growing at around 7.6% per year. [Source: Wellness Creative Co. Report]
  • Boutique sector growth has slowed significantly over the last decade, down from its high of +400% a year, but market demand remains strong. [Source: Wellness Creative Co. Report]
  • The average fitness studio earns $774 per member. [Source: Association of Fitness Studios].
  • Boutique fitness studios charge 2-4 times more than traditional health clubs. [Source: Wellness Creative Co. Report]

Now more than ever, people are looking for the sense of community that boutique clubs typically provide. They’re perfectly positioned to service Millennial members, offering personalised training and unique fitness experiences. So although growth has slowed, the market is well established and consumer demand is likely to continue.

Wondering what this means for the mid-market club segment? Or looking for more detailed boutique fitness statistics? Then check out these other industry resources…

Fitness Industry Growth Areas & Trends

So, which areas of the fitness industry hold the greatest growth potential? Which segments are expanding rapidly and which demographics hold the biggest demand?

Here are some insightful statistics on industry growth areas and trends that highlight key opportunities…

  • The online fitness market is predicted to grow at 33.1% CAGR. [Source: Wellness Creative Co.]
  • Online fitness is forecast to be worth $59bn by 2027.
  • Wearable tech has been the top ACSM fitness trend for the last four years running. [Source: ACSM]
  • Functional fitness is the fastest-growing product category in the gym equipment segment with +44% CAGR. [Source: Wellness Creative Co.]
  • 81% of Millennials exercise or would like to, vs only 61% of Boomers. [Source: Goldman Sachs and Les Mills]
  • Millennials use fitness apps more than other age groups, with women using them twice as much as men. [Source: Mobile Health News]
  • 46% of Millennials want as much quantifiable data about their health as possible, and 54% are likely to buy a body-analyzing device. [Source: Fox Business]
  • 86% of Gen Z either exercise regularly or would like to start (5% more than fitness-hungry Millennials). [Source: Les Mills]
  • 72% of those regular Gen Z exercisers train both in and out of the gym.
  • China has 2700+ gyms and health clubs, plus a rapidly increasing number of boutique studios. [Source: AASFP China Fitness Industry Report]
  • The biggest growth opportunities in China are now in tier 3 and 4 cities (or satellites) rather than provincial capitals like Chongqing and Guangzhou which are already saturated.
  • India has 3800+ gyms and health clubs.
  • India is a high-growth market that’s seen more premium gym chains enter.
  • India has nearly a million gym members but the penetration rate is only 0.12% [Source: HFA].

Learn more… Read our Fitness Trends Shortlist or Fitness Industry SWOT Analysis.

Fitness Market Growth Segments Report Cover

Analysis – What Do The Stats Mean?

There’s no question that recent years were tough, but based on current stats the future of the fitness industry looks positive.

As cardiovascular disease and the obesity epidemic continue to rise, the industry will play an increasingly important role in the health of global populations. Fitness businesses that adapt to meet this challenge should find security over the long term.

The statistics shared in this article also provide glimpses as to where the future may take us. As Millennials and Gen Z increasingly drive consumer spending, providing services that appeal to their values will be crucial.

But that doesn’t mean that other generations should be neglected at their expense… The active-aging segment is another growth area that gains immense health benefits from regular fitness activity, so there are huge opportunities in this area too.

You might also like… Data on the wellness industry, yoga market, or nutrition industry stats & growth trends.

2025 Fitness Industry Report

This is the most comprehensive and up-to-date fitness industry research report available. Unlike others, you get extended access to the 2025 edition, including any updates that are made as new market data becomes available. Ideal for business planning and strategic marketing, the 90-page report includes;

  • Fitness industry revenue & growth by market segment
  • Comprehensive fitness market SWOT analysis
  • Gym market size, growth & membership statistics
  • Online & virtual fitness market developments
  • Financial information for the largest club operators globally
  • Biggest & fastest growing fitness franchises
  • Insights into the boutique fitness studio & personal training segments
  • Latest industry trends & how to capitalise on them
  • Growth markets, segments & audiences including Millennials
  • Data on consumer & commercial fitness equipment segments
  • Outlook & evidence-based predictions for the future of the industry
  • 14-day money-back guarantee, no questions or hassle.
2025 Fitness Industry Market Report Cover

2025 Fitness Industry Report

Note: Data is correct at the time of publishing, but it’s important to do your own local research when making business decisions.

Fitness Industry Statistics Fastest Growing Areas Pinterest

Caroline @ Wellness Creative Co

Qualified personal trainer (BSc Sports Science) & nutritionist (MSc Human Nutrition) with 15+ years of fitness & wellness marketing experience working with global brands.