There are lots of ways to increase gym membership sales, but only a few that produce immediate results. Most require some groundwork and patience that pays off over a few months. But what if you need to boost sales right now?
If you’re worried about missing this month’s sales target or need to improve cash flow, then this article is for you. We share proven strategies to improve fitness club revenue that produce fast results.
In this article – learn how to increase gym membership sales quickly.
Here are 5 fast and easy ways to improve gym sales and ensure you hit target this month…
- Run a time-limited promotion
- Drive leads with Google Ads
- Improve your objection handling skills
- Use anchor pricing to boost conversions
- Upsell extras to increase revenue
Now let’s dive into each of these in more detail…
1 – Run a Time-Limited Promotion
Running a promotion is the go-to tactic for businesses that want quick sales. This is because it works – you’ll see an instant boost in revenue which can help you hit short-term targets.
The downside is that the bump is temporary so this isn’t a long-term solution to increasing revenue. Keep reading for ideas that’ll improve your sales consistently. But this is a quick and easy way to sell more memberships so it’s always worth considering.
The key to a successful gym promo is to have a compelling offer and clear deadline.
The fact it’s time-limited is what creates urgency and drives people to buy immediately (instead of hesitating). Customers don’t want to miss out so they’ll take action before the promotion ends.
Many fitness clubs run promos that involve price discounts but this can eat into your revenue. A more effective option is to offer something extra like a bonus product and service. For example, offer running coaching or nutritional program to anyone who joins this month.
You might also like… 22 Ways To Boost Gym Revenue & Profitability.
2 – Drive Sales Leads with Google Ads
Another way to increase gym sales is to generate more leads. The more people who enquire, the greater number who’ll convert into paying members.
Google Ads is an effective way to do this for just pennies per customer. You can target local people within 15mins of your gym’s location who are searching for fitness. This means you get great quality leads since they’re already looking for what you offer.
The key to making pay-per-click advertising work is having a smooth lead capture process. Drive prospects to a webpage where they can book a visit or sign-up immediately. You’ll be surprised just how many people prefer the ease of online booking over a consultation call.
It’s also vital to have a follow-up process for turning enquires into sales. If you’re not confident that your membership sales team can convert prospects then spend some time training them. This will ensure you’re not spending money on leads that are wasted.
3 – Improve Your Objection Handling Skills
Another way to increase gym membership sales is to convert a greater percentage of enquiries into customers. You don’t need to generate more leads for this one, just improve your sales skills. The quickest way to do this is by getting better at handling objections.
Customers will typically have reservations – most often around price or lack of time. This is perfectly normal and doesn’t need to be awkward or involve a hard-sell technique. We’ve found that the simple ‘feel-felt-found’ method is more than enough to change people’s minds.
The method enables you to acknowledge their concern, provide a counter-argument, and back it up with proof. It’s a really easy and effective way to address objections and convert more people into members.
Learn more about addressing sales objections (with get ready-made scripts and cheat sheets).
4 – Use Anchor Pricing to Boost Conversions
Do you use anchor pricing when presenting different membership options? If not, you’re missing a trick that can turbocharge your conversions.
Anchoring involves showing customers a selection of price options (e.g. basic, medium, and premium). By displaying a more expensive price next to the others, the cheaper ones seem better value. This have been shown to boost conversions – the majority of people will always pick the middle option.
This video explains it in more detail…
So, by simply displaying 3 pricing options instead of just one, you’ll increase your conversions and sales revenue.
You might also like… Gym Pricing Strategies – An Introductory Guide.
5 – Upsell Extras to Increase Sales Revenue
The ideas above all focus on selling more gym memberships but this one is a little different. It’s about increasing the money generated per customer rather than the quantity. This will boost both sales revenue and profitability so it’s worth using in combination with the other strategies.
What your gym’s equivalent to ‘do you want fries with that’? Think about which additional products or services would be useful to a new joiner. It might be a block of personal training sessions, healthy eating workshops, or access to a running coach.
Offer this as an extra when they sign up. The timing might sound counter-intuitive but it’s actually proven to be highly effective. There’s never be a better time to ask than when they already have their credit card out!
Bonus Tip – Don’t Forget Retention
We thought this was worth mentioning since it’s easy to lose sight of existing members. But it’s much easier to generate revenue from loyal customers than it is to find new ones.
It’s also cheaper too – it costs 5-8x more to acquire a new member than it does to retain a current one. So it really does pay to focus your efforts on retaining current members!
Gym Sales & Marketing Templates
Take the time, hassle, and guesswork out of sales and marketing…
Our ready-made templates make it quicker, cheaper, and easier to promote your fitness business. They can improve the effectiveness of your sales and marketing campaigns. If you aren’t an experienced marketer, then templates also provide a useful guide for you to follow.
Whether you run a gym club, fitness studio, or personal training business, these templates will save you time and effort. They’ll help you to plan and organize your promotional activities so that you generate more revenue. You’ll get 40+ templates covering sales, marketing, and business start-up resources.