Health & fitness industry news, market research, data & trends.
After a challenging few years, the fitness industry has rebounded with revenue almost back to pre-2019 levels. This recovery and growth is due in no small part to the industry’s inherent strengths. Understanding what’s driving this positive trajectory and influencing consumer behavior is key to long-term success for fitness businesses. Read more…
Conducting a fitness industry SWOT analysis is essential for understanding the market landscape and identifying strategies for success. Fitness is a rapidly evolving sector that’s bounced back strongly from the challenges of recent global events. But intense competition and digital technologies are having huge impacts on its development. In this Read more…
Tapping into personal training trends can be a fantastic way to accelerate your business growth. They provide you with an actionable way to get ahead of the competition and differentiate yourself from the crowd. Knowing which trends are taking off allows you to tap into them early and ride their wave Read more…
The fitness tracker market has exploded in recent years, taking the health and wellness industry by storm. These wearable smart devices have gone mainstream with consumer adoption at an all time high. They’re a hugely popular way to monitor physical well-being and track daily wellness activities, so just how big Read more…
The dietary supplement industry has transformed in recent years. The number of categories has dramatically expanded, from vitamins and minerals in the early days to protein, probiotics, and collagen to name a few. So, what’s the state of the market right now and where might future opportunities lie? In this Read more…
Keeping up with current and emerging nutrition trends is crucial for brands and industry professionals. By maintaining a broad understanding of the market, it’s easier to identify what customers are looking for, where the biggest opportunities are, and how to stay ahead of the competition. In this article, we outline Read more…
The vitamins market is the most established within the supplements industry yet continues to see substantial growth. As consumer awareness and demand increases, and manufacturers develop innovative new products and delivery methods, it’s a continually evolving segment. So, what’s the state of the market right now and where will the Read more…
The nutrition industry is currently experiencing huge growth. Increasing awareness of how diet affects health and the benefits of various eating habits means consumers are more educated than ever. Set against a backdrop of busy lifestyles and global health concerns, the nutrition market looks set to skyrocket as people seek Read more…
