Health & fitness industry news, market research, data & trends.
The fitness industry is thriving despite a tough few years, but it has its weaknesses like any sector. Understanding the challenges and developing plans to avoid potential pitfalls can help businesses succeed longterm. In this article, we outline key weaknesses of the fitness industry that businesses need to be aware Read more
After a challenging few years, the fitness industry has rebounded with revenue almost back to pre-2019 levels. This recovery and growth is due in no small part to the industry’s inherent strengths. Understanding what’s driving this positive trajectory and influencing consumer behavior is key to long-term success for fitness businesses. Read more
Conducting a fitness industry SWOT analysis is essential for understanding the market landscape and identifying strategies for success. Fitness is a rapidly evolving sector that’s bounced back strongly from the challenges of recent global events. But intense competition and digital technologies are having huge impacts on its development. In this Read more
The fitness tracker market has exploded in recent years, taking the health and wellness industry by storm. These wearable smart devices have gone mainstream with consumer adoption at an all time high. They’re a hugely popular way to monitor physical well-being and track daily wellness activities, so just how big Read more
The dietary supplement industry has transformed in recent years. The number of categories has dramatically expanded, from vitamins and minerals in the early days to protein, probiotics, and collagen to name a few. So, what’s the state of the market right now and where might future opportunities lie? In this Read more
Keeping up with current and emerging nutrition trends is crucial for brands and industry professionals. By maintaining a broad understanding of the market, it’s easier to identify what customers are looking for, where the biggest opportunities are, and how to stay ahead of the competition. In this article, we outline Read more
The vitamins market is the most established within the supplements industry yet continues to see substantial growth. As consumer awareness and demand increases, and manufacturers develop innovative new products and delivery methods, it’s a continually evolving segment. So, what’s the state of the market right now and where will the Read more
The nutrition industry is currently experiencing huge growth. Increasing awareness of how diet affects health and the benefits of various eating habits means consumers are more educated than ever. Set against a backdrop of busy lifestyles and global health concerns, the nutrition market looks set to skyrocket as people seek Read more
