Industry news, market data & trends.
The IHRSA 2020 report is a key source of information for the fitness industry. It’s a fantastic resource that outlines health club statistics and is updated yearly without fail. But there’s more to the fitness market than this report reveals, so what are the gaps that businesses need to be Read more…
The mindfulness and meditation industry is one of the fastest-growing industries of 2020. As people all over the world look for ways to handle the stress of COVID-19 and isolation, they are increasingly turning to mindfulness and meditation. In this article – guest author, Paul Harrison, shares five compelling Read more…
The coronavirus outbreak is affecting millions of lives around the world. While the health impact continues to be of paramount importance, there are increasing concerns about the economic fallout. With thousands of gyms and studios closed around the world, the fitness industry has been hit hard. Many operators and Read more…
The home exercise market is booming. Digitalisation has enabled it to evolve from Jane Fonda-style videos into a fully immersive experience, complete with instructor feedback. Could this mean that home training options like Peloton begin to displace gyms and personal trainers in the future? In this article – guest Read more…
These are crazy times. As the human impact of coronavirus continues to grow, stock markets are tanking, panic buying is rampant, and governments globally have told businesses to close their doors. So, how can gyms, health clubs, and yoga studios get through the next few months without going under? Read more…
As the coronavirus outbreak sweeps across the world, people’s health and livelihoods are being dramatically affected. There’s no question that slowing the spread through social distancing measures should be a top priority. So, how can gyms and fitness businesses respond to protect the health of their customers, staff, and wider Read more…
Did you know that over 2000 fitness expo events and trade shows take place every year? With so much choice, it can be hard to know which ones are worth attending. Are they worth the cost of your conference pass? Will the seminars be worth your time? With this Read more…
The fitness market is pretty crowded… With so many gyms, trainers, and fitness bloggers around, it can be hard to stand out. But differentiating yourself is crucial if you want to be successful. So what should you do? How do you distinguish yourself from the competition? In this Read more…
