Are you looking to market your personal training business and attract more clients? Whether you’re a freelance PT, employed by a gym, or run your own studio, generating sales is always a priority. So, how do you market a personal training service in a way that drives tangible results?
In this article – learn how to get personal training clients using 5 proven marketing strategies.
We’ll answer frequently asked marketing questions, such as…
- How do I market my PT business?
- Where can I promote personal training?
- How do online personal trainers get clients?
Personal Trainer Marketing Best Practice
Marketing a personal training business can be tricky. In fact, a huge proportion of PTs quit within their first year because they struggle to make ends meet. It isn’t a reflection on their training ability, they just can’t attract enough clients to earn a decent income.
The key to successfully marketing your PT services is knowing your target audience. It’s all about targeting the right people in the appropriate way. And this doesn’t need to cost the earth – there are plenty of effective marketing tactics that are completely free!
Let’s look at 5 of the best personal trainer marketing strategies for attracting high-quality clients quickly…
Ready to dive into these in a bit more detail? Then let’s go…
You might also like… 28 Free Marketing Ideas for Personal Trainers & Fitness Pros.
#1 – Reviews & Testimonials
The first step is to demonstrate your credibility and prove you can be trusted to deliver results. No-one will hand over their hard-earned cash unless they believe in your training ability. So, start by creating testimonials and asking for reviews.
Fascinating fact of the day – 20-50% of all purchasing decisions are driven by word of mouth. No amount of advertising can compare to the opinions of other people. This is why gyms are always pushing for referrals – they know just how powerful they can be.
If you’re not sure how to approach this, then check out this handy testimonial template. Ask all of your existing clients to provide one and then feature them everywhere. This means on your website or blog, social media accounts, personal trainer bio, and any sales collateral you use.
#2 – Google Business Profile
Google is the first stop for most people looking for a personal trainer. They’ll probably use a search engine to learn more about the services on offer, where trainers are located, and how much they charge. This is an opportunity for you to get in early and become their first choice.
This is why Google is the single best way to get personal training clients. Simply complete a Business Profile so that you’re featured on Google Maps or at the very top of search results. It should include your contact info, operating hours, photos, and reviews or testimonials.
Social media is a marketing favourite with personal trainers. It has a huge reach and enables you to connect with thousands of potential clients. But building up a following takes time, so how can you use it to find customers quickly?
If you’re just starting out, then you’ll need to leverage other large accounts. Which businesses or pages will your ideal client be following? Head over to where they already are and start interacting. This will allow you to build rapport and relationships with potential clients quickly.
#4 – Partnerships
The social media approach can also be used in real-world situations. Figure out where your ideal clients hang out and then partner with those places! This is an under-utilised but highly effective method for generating high-quality personal training leads.
Make a list of businesses that are complementary to your own – athleisure stores, health food cafes, spas, etc. Their customers are all likely to be interested in fitness and have the disposable income to pay for personal training. Then partner with them to get more clients, whether that’s through a basic poster, joint-campaign, or some kind of live event.
#5 – Online Advertising
When it comes to personal training advertising ideas, online ads are excellent value. Although it does involve a small investment up-front, the returns are consistently strong (especially if you have a solid sales funnel). Plus, you can usually secure a free credit if you’re signing up for the first time.
Google Ads and Facebook are the most common digital advertising platforms for personal trainers. Start by creating a landing page that features a short sales pitch, testimonials, and contact form. Then use compelling ads to drive people to the page and follow-up with enquiries quickly.
Longer-Term PT Marketing Ideas
If you have more time to play with, then here are some longer-term personal trainer marketing ideas to consider…
- Email marketing – segment your lists based on different interests and send them content that’s perfectly aligned with their fitness goals.
- Fitness blogging – target specific keywords to get found on search engines and generate a steady stream of online leads.
- Kindle books – if you’re an online personal trainer, then consider creating a Kindle book to generate leads for your business.
Marketing a Personal Training Business
So, now you know exactly how to get personal training clients fast. These PT business marketing ideas will help you generate leads and secure new clients quickly. All you have to do is take action.
Creating testimonials provides the foundational content for your Google Business Profile, social media channels, and advertising page. Just be sure to have a solid follow-up process in place so you take full advantage of all those juicy leads!