Are your emails generating the leads and sales that your fitness business deserves? Are people clicking through in droves or are those messages getting ignored? Email marketing is a staple tactic for most gyms and personal trainers, but it doesn’t always get the results that you’re hoping for. Let’s change that…
In this article – we share 5 practical tips for maximising the impact of your promotional emails.
As part of our agency services, we review promotional emails and nurture sequences for gyms and fitness professionals. While every business is different, there are a few common issues that we see again and again. So, we thought that sharing them would help you avoid the mistakes of others.
Make The Most Of Preview Text
The header is extremely valuable real estate on an email, mainly because it’s shown as preview text in some email clients. Best practice would be to put an enticing sentence that encourages the recipient to open the email, as opposed to bland stuff like contact info. Try inserting your own exciting twist on ‘New services, special promotions, and exclusive news’.
Call To Action Buttons
Let’s get straight to it – brightly coloured buttons work better than neutrals (like gray). Bright red, blue, and green are all top choices and will be more effective in terms of click-throughs. Using highly contrasting colours in your email can have a huge effect on the number of people who take action as a result.
You might also like – How To Re-Engage Email Subscribers Or Non-Purchasers [5-Step Plan]
Begin With The End In Mind
Don’t send emails just for the sake of it or to tick a ‘marketing’ box. Think about what you’re trying to achieve and then build your emails around that. Create a sequence that turns strangers into people who understand the value of your fitness product or service.
- A – Educate – answer the 3 most common questions that you get asked, or questions relating to a trending topic.
- B – Establish need – agitate a potential problem so that people feel inclined to take action (e.g. 3 signs you need XYZ)
- C – Offer – Send a promotional email, either related to #B or a current special offer.
Use Benefit-Focused Headlines
There are a million ways to make headlines more effective. But our absolute top tip is to make them benefits-focused. This ensures that subscribers have a good reason to open or keep reading.
It’s easy to get carried away with talking about what you want to promote. But the truth is that people don’t care – they just want to know what’s in it for them. So, write your headlines with that in mind and you’ll see a substantial increase in opens and click-throughs.
Keep The Design Simple
Keeping the design simple allows people to concentrate on the content. It also creates a more professional look which enhances your credibility and trustworthiness. An easy way to do this is to use just one or two colours in your design so that everything looks cohesive.
By incorporating these practical tips into your emails, you’ll increase opens and clickthroughs. This maximises website visits, sign-ups, and purchases so that you generate the best possible results.