Stop wasting time and money on ineffective personal training advertising and focus on proven strategies instead. With 15+ years of fitness marketing experience, we’ve tested almost every ad platform and promo strategy out there. And we can tell you with certainty that five PT advertising strategies consistently outperform everything else… Read more
The online fitness market has experienced dramatic growth in recent years. Advancements in virtual training, digital technologies, and consumer adoption mean it’s now a mainstream sector of the wider industry. So, how big is it, which segments are growing the fastest, and where are the opportunities? In this article, we Read more
Knowing how to set up and run an online fitness class is a valuable skill. Delivering workouts virtually or through a live stream enables you to reach a bigger audience and earn more income. Doing it as an online business can give you freedom over your time and allow you Read more
Using a well-structured fitness consultation form is an easy way to convert more inquiries and leads into paying clients. It helps you ask the right questions and guide the conversation toward a sale. In this article, we share the consultation form we recommend to personal trainers and gyms, along with Read more
Did you know that over 2000 fitness expos, conferences, and trade shows take place every year? With so many choices, knowing which ones are worth attending can be hard. So, we’ve listed the top events and conventions that are actually worth the cost of your attendee pass. This article lists Read more
We’ve collated the best deals and discounts for fitness professionals and business owners into one money-saving resource. Get the cheapest possible deal on your next training course, CPD workshop, gym equipment purchase, or business tool. Every month we trawl the internet for the best-value offers from fitness industry leaders like Read more
What’s going to move the needle for your business in 2025? Or give you that sense of work-life balance that might be missing? Now is the perfect time to take stock, define your goals, and identify 1-2 things that’ll make them happen. In this article, we outline five resolutions that Read more
Coming up with fun fitness challenge ideas is a great way to engage gym members, training clients, and groups of friends. Challenges help to motivate and inspire people, increase retention, and create a sense of community. In the online world, they can increase followers, email subscribers, and the overall size of Read more
