Fitness is a growth market. It’s projected to hit $257.7bn in 2025 and is growing at a rate of 5.6% per year. But there are segments within it that are growing at a MUCH faster pace – some at 47% per year! In this article, learn about the 5 fastest-growing Read more
Email marketing is a powerful strategy for fitness businesses. With the right approach, it’ll consistently generate high-quality leads and convert them into paying customers. It can also keep them loyal and engaged, which drives repeat business, secondary spend, and aids retention. In this article, we outline the 5 types of Read more
Want the inside track on the latest fitness trends? Whether it’s the weighted hula hoop on TikTok or the meteoric rise of wearable tech, there’s always something new emerging in the industry. So, what’s hot in fitness and exercise right now? In this article, we analyze the latest fitness and Read more
Stop wasting time and money on ineffective personal training advertising and focus on proven strategies instead. With 15+ years of fitness marketing experience, we’ve tested almost every ad platform and promo strategy out there. And we can tell you with certainty that five PT advertising strategies consistently outperform everything else… Read more
The online fitness market has experienced dramatic growth in recent years. Advancements in virtual training, digital technologies, and consumer adoption mean it’s now a mainstream sector of the wider industry. So, how big is it, which segments are growing the fastest, and where are the opportunities? In this article, we Read more
Knowing how to set up and run an online fitness class is a valuable skill. Delivering workouts virtually or through a live stream enables you to reach a bigger audience and earn more income. Doing it as an online business can give you freedom over your time and allow you Read more
Using a well-structured fitness consultation form is an easy way to convert more inquiries and leads into paying clients. It helps you ask the right questions and guide the conversation toward a sale. In this article, we share the consultation form we recommend to personal trainers and gyms, along with Read more
Did you know that over 2000 fitness expos, conferences, and trade shows take place every year? With so many choices, knowing which ones are worth attending can be hard. So, we’ve listed the top events and conventions that are actually worth the cost of your attendee pass. This article lists Read more
