Fitness trends can be tricky to predict, but there are a few organisations that usually do a pretty good job. The ACSM’s Worldwide Trends Survey and ClassPass trends report are often accurate enough to help you get ahead of the curve. Top of the list for 2020 is wearable tech followed by high-intensity interval training (HIIT) and group training.

 

In this article – we analyse the latest fitness industry trends and summarise them in a handy infographic.

 

In recent years, we’ve highlighted the industry shift towards more minimalist fitness – something that’s become even more evident in the latest survey. Activities that don’t require any special equipment (such as HIIT, group training, and bodyweight training) all feature in ACSM’s top 10. However equipment-based activities (like indoor cycling, stability ball workouts, and suspension training) are nowhere to be seen.

 

Fitness Marketing Ideas Ebook Ad

Despite the trend towards minimalism, wearables have maintained their number one spot for two years straight and hovered around the top 3 prior to that. The allure of stylish smartwatches and GPS trackers doesn’t seem to be fading, although questions remain over their effectiveness in supporting fitness goals.

 

Here’s a quick snapshot of the top 10 fitness trends along with how they’ve changed position since last year…

 

  1. Wearable Technology ↔
  2. High-intensity Interval Training (HIIT) ↑
  3. Group Training ↓
  4. Training With Free Weights NEW
  5. Personal Training ↑
  6. Exercise Is Medicine® ↑
  7. Bodyweight Training ↓
  8. Fitness Programs For Older Adults ↓
  9. Health / Wellness Coaching NEW
  10. Employing Certified Fitness Professionals ↓

 

Now let’s dive into the analysis and infographic…

 

Fitness Trends – Minimalism & Millennials

This overall trend wasn’t highlighted in the ACSM survey analysis but seems to mirror a larger cultural shift towards simpler living. The tiny house movement, minimalist product design, and preferences for real food over processed, all reflect our desire for a simpler lifestyle.

 

Fitness Market TileIt also appears to reflect millennial preferences towards personalisation and experiences over material things – as demonstrated by the rise of boutique studios. This is hardly surprising given that fitness pros aged 22-34 were the biggest number of respondents to the survey.

 

Since the full survey write-up is several thousand words long, we thought we’d summarise the results into a handy infographic. It provides an overview of the top 10 fitness trends for 2020 – feel free to share with anyone who might find it useful…

 

2020 Fitness Trends Infographic

 

So there you have a summarised version of the ACSM fitness trends survey results.

 

Declining Trends

You might now be wondering what didn’t make the top trends… Well, indoor cycling, Zumba classes, mobile exercise apps, small group PT, and sports-specific training were all notably absent.

 

You might also like… our article on Yoga Industry Insights, Growth Areas & Trends.

 

Surprisingly, exercise programs for overweight and obese children were #20 after no longer featuring in the list for several years. With childhood obesity on the increase, it’s a little concerning that the focus on supporting this area seems to be declining.

 

However, Exercise Is Medicine and fitness programs for older adults did make it into the top 10, as the baby boomer generation is reaching retirement and looking for ways to stay active.

 

2020 Fitness Industry Report

This is the most comprehensive and up-to-date health and fitness industry research report available. Unlike others, you get extended access to the 2020 edition, including any updates that are made as new market data becomes available. Ideal for business planning, the report includes;

 

  • Health and fitness industry growth, revenue & future predictions
  • Number of gyms, members & retention statistics
  • Covid-19’s industry impact & estimated recovery timelines
  • Growth markets, segments & audiences including Millennials
  • Latest industry trends & how to capitalise on them
  • Financial information for the largest club operators globally
  • Biggest & fastest growing fitness franchises
  • Insights into the boutique, budget & mid-market segments
  • Data on fitness product, equipment & wearables markets
  • Evidence-based predictions for the future of the industry

 


Fitness Report Clients

 

What do you think about these fitness trends for 2020? Are any of them surprising? Is there anything you think is missing? Let us know your thoughts…

 

Health Fitness Trends