Did you know that over 2000 fitness expo events and trade shows take place every year? With so much choice, it can be hard to know which ones are worth attending. Are they worth the cost of your conference pass? Will the seminars be worth your time?


With this in mind, we’ve put together a guide to the best health, gym, and wellness events for 2020. It includes a detailed fitness expo list, all the best live workshops, plus tips on choosing the best one for your needs…


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Why Attend a Fitness Expo?

Attending a fitness trade show, convention, or expo can be a great way to expand your knowledge and get new ideas for your business.


There’s an educational aspect to most events, whether it’s seminars or practical workshops. So, they’re an ideal way to learn about new fitness training techniques, scientific research, or business skills.


⇒ Want to run your own event locally? Then check out this article on awesome gym event ideas


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If you sell fitness-related products or services, then events are a fantastic way to find new customers. You can set up a booth to demo your products or sponsor seminars to educate audiences about the benefits.


Fitness conferences are also a great place to network and build relationships with potential collaborators, sponsors, or employers. It’s also just fun to hang out with like-minded people who are into the same stuff as you are!


Choosing the Best Fitness Event For Your Needs

Although the events industry has declined in other sectors, fitness conventions remain extremely popular. Perhaps it’s the physical nature of fitness that makes live events such a good match.


Whilst the theoretical principles behind fitness are important, there’s no substitute for trying something practically. Especially when it’s a workout or exercise, that requires precise form.


Differentiate Your Fitness BusinessChoosing the best fitness expo or event will depend on your specific needs. If you’re interested in buying equipment for your facility, then a trade show is your best bet. If your goal is educational, then a seminar or conference may be more suitable.


For practical training, a workshop will enable you to learn in a hands-on way. If networking is your objective, then any event format can work as long as you take the opportunities to mingle with others.


⇒ For tips on networking, check out this article on being successful as an introvert.


Fitness Expo List 2020

There are a huge number of fitness events that take place around the world, each with their own unique style, content, and setup. So as you’re planning your 2020, you may want to include a visit to one that’ll help you drive your business forward.


To help you do just that, we’ve put together the ultimate list of 50+ events, conferences, and trade shows globally. Find a fitness expo near you by sorting the list by location (keep scrolling to find out which is our favourite).

DatesLocationEvent NameDescription
Jan 11-13India - MumbaiBodyPowerTrade show & educational seminars
Jan 14-16 (2021)UAE - DubaiDubai ActiveTrade show & educational seminars
Jan 26-29Germany - MunichISPOTrade show
Feb 18-19Israel - Tel AvivGym & Pools IsraelTrade show
Feb 20UK - LondonSWEATConference
Feb 29 - Mar 3China - ShanghaiIWF Shanghai Trade show & educational seminars
Mar 1India - ChandigarhInternational Health, Sports & Fitness FestivalExpo
Mar 18-21USA - San DiegoIHRSATrade show & educational seminars
Mar 13-15France - ParisLes Mills ConventionConvention
Mar 15-16China - ChengduChinaFit Convention Trade show & educational seminars
Mar TBCFinland - TampereGymtecTrade show & educational seminars - Next in 2021
Mar 27-29Riga - LatviaFitness RigaTrade show & educational seminars
Apr 1-2China - GuangzhouChinaFit ConventionTrade show & educational seminars
Apr 2-5Germany - CologneFIBO Trade show
Apr 3-5Poland - PoznanPoznan Sport ExpoTrade show & educational seminars
Apr 23-26Russia - MoscowGlobal Fitness Forum Trade show
Apr 25-26China - ShanghaiChinaFit Convention Trade show & educational seminars
Apr 30 - May 3USA - IrvineSUCCEED!Expo & convention
May 1-3Australia - SydneyFILEXTrade show & educational seminars
May 15-17UK - BirminghamBodyPowerExpo
May TBCPoland - PoznanFitExpoTrade show & educational seminars
May 28-31Italy - RiminiRimini WellnessTrade show
May - TBCSpain - MadridFeria Gym FactoryTrade show & educational seminars
Jun 4UK - LondonUK Active AwardsConference
Jun 17-18UK - LondonElevate Trade show & educational seminars
Jun 17-19Japan - TokyoSportec Trade show
Jul 8-12USA - San DiegoIDEA World Fitness ConventionTraditional convention & blogger stream
Jul 12-13China - BeijingChinaFit ConventionConvention
Aug TBCUSA - SyracuseFIT BossConference & expo
Aug 11-16Canada - TorontoCAN Fit ProExpo
Aug 22-23China - Xi'AnChinaFit ConventionConvention
Aug 27-29Brazil - Sao PauloIHRSA / Fitness Brazil Latin American Conference & Trade ShowConference & trade show
Sep 6-7China - ZhengzhouChinaFit ConventionTrade show & educational seminars
Sep 18-20Poland - WarsawFIWE - International Fitness and Wellness FairTrade show
Sept TBCAustralia - MelbourneAquatics and Recreation Victoria ConferenceConference
Sep - TBCSwitzerland - LausanneFit 'n' MoveTrade show
Oct 10-11Finland - LahtiNordic Fitness ExpoExpo
Oct 14-16USA - St LouisClub IndustryConference
Oct 10-11China - BeijingChinaFit ConventionTrade show & educational seminars
Oct 9-10Germany - MannheimAufstiegskongressConvention
Oct TBCThailand - BangkokAsia Fitness Conference & ExpoTrade show & educational seminars
Oct 19-22Germany - BerlinIHRSA European CongressConvention
Nov 14-16Japan - OsakaSportec West
Dec 4-6Sweden - StockholmFitness FestivalTrade show
Dec 9-10China - ShanghaiChinaFit / IHRSA China Management ForumConvention


So there you have it, our ultimate list of fitness conventions, trade shows, and industry events.


Whilst IHRSA and FIBO are probably the biggest events, our absolute favourite is Filex in Australia. The quality of its educational seminars is unmatched by any other event globally. The content is of an incredibly high standard, and we always leave with loads of practical ideas (plus a renewed motivation for fitness).



Whichever event you decide to attend, you can make it more productive by setting a few goals. This will help you stay focused when faced with hundreds of seminars and booth displays to choose from.


We find it helpful to list three things we want to achieve at an event, whether it’s learning about a particular topic, or making new acquaintances. We usually attend around 10-12 a year, so be sure to say hi if you’re attending one!


Do you know about a fitness event that’s missing from the list? Or have you got questions about running your own one? Then get in touch via our contact form to send us the details…


Fitness Event Expo List