Looking for a masterclass in health club email marketing strategy? We’ve got a corker from Life Time Fitness who used email to generate over $600,000 in just nine months! In this article – we outline an email marketing case study Read more
The fitness equipment market has seen a number of changes and challenges in recent years. But it remains resilient with a number of high-growth areas that present exciting opportunities for manufacturers, gyms, and consumers. In this article – we’ve collated Read more
The exercise and workout industry has seen explosive growth in recent decades. And with consumer interest in health and wellness ever increasing, it looks set to remain a growth area for years to come. But which segments offer the biggest Read more
Looking for fun weight loss challenge ideas that your friends, fitness clients, or gym members will love? Running challenges is a great way to engage people and help them achieve their goals. Whether you’re a gym manager, personal trainer, or Read more
We get a lot of questions about how to sell personal training… How do I get new clients? How should I approach members at the gym? What should I say if they tell me they can’t afford it? In this article Read more
Interested in health and wellness content marketing strategies? Whether you have a product to sell, online programme to promote, or just want to build your brand, content can help. In this article – we outline a proven approach to content Read more
Industry research isn’t just for big businesses. Whether you run a small independent company or global organisation, market data and insights can uncover huge untapped opportunities. So, if you’re looking to boost revenue and stay ahead of the competition, here’s Read more
Looking for innovative fitness business ideas that are both profitable and fun? Perhaps you already have a concept in your head but aren’t sure how to make money from it. Or you’re determined to work for yourself but unsure what Read more
