If you’re thinking of opening a gym studio, then there’s no shortage of fitness franchises to choose from. For first-time business owners, buying a franchise can seem like a safer option than going it alone. But how profitable are these Read more
Keeping up with current and emerging nutrition trends is crucial for brands and industry professionals. By maintaining a broad understanding of the market, it’s easier to identify what customers are looking for, where the biggest opportunities are, and how to Read more
If you’re interested in how to become a fitness influencer, then you’re not alone. The rise of both Instagram and entrepreneurship has led to a huge increase in influencers. Fortunately, brand interest has also skyrocketed, so there are still plenty Read more
We were recently asked about Google ads for personal trainers. Did we have ideas for using them to generate leads? How could you generate PT sales through paid search? All very good questions, so we decided to write a post Read more
The vitamins market is the most established within the supplements industry yet continues to see substantial growth. As consumer awareness and demand increases, and manufacturers develop innovative new products and delivery methods, it’s a continually evolving segment. So, what’s the Read more
The nutrition industry is currently experiencing huge growth. Increasing awareness of how diet affects health and the benefits of various eating habits means consumers are more educated than ever. Set against a backdrop of busy lifestyles and global health concerns, Read more
Looking for a masterclass in health club email marketing strategy? We’ve got a corker from Life Time Fitness who used email to generate over $600,000 in just nine months! In this article – we outline an email marketing case study Read more
The fitness equipment market has seen a number of changes and challenges in recent years. But it remains resilient with a number of high-growth areas that present exciting opportunities for manufacturers, gyms, and consumers. In this article – we’ve collated Read more
