Health club marketing used to consist of newspaper ads and handing out flyers. Then digital channels like social media, email, and pay-per-click advertising became the norm. But they’re being replaced by the next big trend… content marketing. For creative inspiration, Read more…
Have you ever wondered how to build a fitness brand? Maybe you have a great product idea, want to promote your studio, or just build your own personal PT brand… Whatever type of business you’re creating, this guide will Read more…
The fitness industry is full of people with big personalities. There are coaches with charisma, trainers who are larger than life, and instructors who excel at leading big groups. So, it’s easy to assume that you need to be Read more…
Facebook marketing can be a powerful tool for personal trainers, but it can also damage your business if approached in the wrong way. We’ve all heard the horror stories about people accidentally sharing inappropriate messages with their business audience. But Read more…
An impactful gym advertisement can skyrocket your membership sales. It can inspire people to join your facility and give your revenue a substantial boost. But designing an effective gym advert is both an art and a science. Knowing how Read more…
Like most skills, selling personal training is one that can be learned and developed over time. Although the idea of sales makes some people uncomfortable, it’s something that’s essential for a successful PT business. So in this article, we’re Read more…
When it comes to online marketing, creating fitness ebooks is one of the most popular and effective tactics. Offering digital ebooks can be a great way to grow your email list and convert browsing visitors into paying clients. An Read more…
Marketing a fitness company can be tough, especially if you don’t have a background in business. Many gym founders are fitness professionals, not MBA graduates, so the marketing aspect can sometimes be daunting. Plus, it’s a competitive and crowded industry Read more…
