Gym logo design doesn’t need to be complicated. If you’re looking for ideas and inspiration, then this article will walk you through several different options. It also includes gym logo templates that you can adapt to your own needs. So if you’re just starting out and want professional but budget-friendly logos, then read on…


Creating your own gym logo can be exciting yet overwhelming. Perhaps you already know how you’d like your gym logo to look. Or maybe you’ve seen other logos that you want yours to resemble. But if you haven’t got a clue where to start, then don’t worry. Wherever you are in your branding journey, this guide will help you on your way.


Before You Start Designing Your Gym Logo

If you’re just getting started then ask yourself this – how much effort do you really need to put into your gym logo? If you’re setting up your own fitness blog and the logo design is holding other things up, then we’d suggest just picking something as a placeholder and moving on. The website content and design is what will draw people into your community, the logo is really icing on the cake.


Fitness Marketing Ideas Ebook AdHowever if you’re a bricks and mortar gym, then a logo becomes more important. It helps represent your business from the outside, and is part of what draws people in. A good logo can communicate what your gym does and differentiate it from your competition. Get it right, and it’ll instant boost your brand credibility. But get it wrong and you can put customers off by looking unprofessional. And no-one wants to waste money changing the signage after 3 months…


Branding agencies and graphic designers take logos very seriously, so it’s easy to get sucked into a long and complex process. But our advice is to avoid spending a disproportionate amount of time on it. There are other things that matter more in a fitness startup, like creating a gym business plan and attracting new members.


Our experience ⇒ When we started our first ever website, we spend a ridiculous amount of time designing the logo. We were bootstrapping which meant doing everything ourselves, without any knowledge of graphic design or software. We actually wasted a lot of time trying to learn Adobe Illustrator, and must have changed the logo a dozen times before actually getting started on the website itself. This wasted a LOT of time, so ever since then we’ve either used simple text, logo templates, or professionals to create logos.


So we suggest that you avoid our mistakes, and get started by asking yourself 5 simple questions:


  • Who is your target audience and what will appeal to them?
  • What are your brand values and how will your logo reflect them?
  • What kind of style aligns with your brand? Modern, vintage, boutique, tough, relaxing etc.
  • Which colours will you use?
  • Will your logo be text only, or include graphic elements?


Once you’ve got an idea of the type of gym logo your need, you can get to work on creating it. Let’s look at 3 different options along with some templates…


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Gym Logo Design Option #1 – DIY (Design It Yourself)

This can be the quickest and cheapest option. Designing it yourself means you can have a finished logo within a matter of minutes, allowing you to move on to other areas of launching your business.


The downside is that some home-made logos look unprofessional, which can affect the credibility of your business. Of course, some DIY logos look awesome – The Minimalists created their logo at home using clip-art, and it looks pretty good to us! You can always use a DIY logo as a short-term placeholder until you’ve generated enough money to justify investing in a professional designer.


You can design your own logo really easily by following these simple steps (this is actually how we designed the Wellness Creative Co logo):


#1 – Find a font you like and install it on your laptop.

There are lots of stylish options on Google Fonts that you can choose from. Simply download the font files, then paste them into your computer’s fonts folder (usually found in the Control Panel in Windows). You’ll then be able to use them in all of your software programs.


#2 – Open up the right software.

Use whatever software you have that allows you to save files as images. This might be Paint, PowerPoint, or Adobe Illustrator (they offer a free 14-day trial that you could use for this purpose). We use Adobe Illustrator because it lets us save the logo on a transparent background, but if you’ll only ever be using it on a white background then the others are fine.


#3 – Write your business name using your preferred font.

Create a text box or use the text tool to write your business name. Change the font to the one you downloaded in step #1, and try different formatting such as bold or all capitals. Play about with the layout, alignment, and colours until you’re happy.


#4 – Save it as a JPEG.

Use the ‘save as’ or ‘export’ function to save your logo in an image format. JPEG and PNG are the most useful. Then hey presto – you have your gym logo!


Gym Logo Design Option #2 – Adapt A Template

Side note: we may earn a commission if you click the Deposit Photos or Wix links below but this isn’t why we chose to include them. We’ve used both ourselves and know first-hand that they offer great value and are easy to use.


Adapting a template is a cost-effective way to create a professional-looking gym logo. The downside is that your logo won’t be completely original, but then let’s face it, what is 100% original these days. The other option is to try an online logo generator which will create it for you for a small fee.


You can find gym logo templates on sites like Deposit Photos. They cost around $10 to download a set, or you can buy a package if you’re likely to need other photos or images for your marketing. Here are some gym logo templates that you can download and customise for your brand…

Collection of colourful gym logo ideas & inspiration.

Collection of blue gym logo templates and badges.

Gym logo and label ideas.

Gym logo templates in grey and yellow (which can be customised to your own colour-scheme).

Retro-style gym logo ideas and inspiration.

⇒ You can see even more templates in this fitness logos article, which also includes designs for yoga studios, boxing, and martial arts clubs too.


Once you find a logo template that you like, you can download the source files and adapt it to your own needs. You’ll probably need Adobe Illustrator or Photoshop to do this, but again you can just use their free trial option.


Do watch out for one thing though – the fonts used in templates are sometimes hand-drawn. This means they look amazing but the letters can’t be altered by typing, which is no use for the non-designers among us. So just be sure to look out for this in the template description before you purchase.


Gym Logo Design Option #3 – Professional Designer

If you’ve got the budget, or have tried the other two options but aren’t happy with the outcome, then a professional designer may be your best option.


This doesn’t need to involve expensive agencies and fancy concept boards. Websites like Upwork and 99 Designs let you post projects and hire professional designers for a few hundred dollars. Just be sure to include the answers to the 5 questions (listed in the intro) as part of the project brief.


You can also ask your Facebook network to recommend independent or newly qualified designers – they’ll often quote very competitive rates as they’re keen to build their portfolio.


Designing Your Gym Logo – Final Thoughts

So there are our 3 recommendations for gym logo design. Don’t be afraid to have a go yourself or play around with templates. It may take a few rounds of revision and editing, but you can absolutely create a professional-looking logo DIY-style. And if that doesn’t work or you don’t have the time, then hit up a specialist designer for some ideas.


Gym Logo Design Inspiration Pinterest


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