Gym logo design doesn’t need to be complicated. With so many online logo generators and ready-made templates available, you might not even need a designer to create one. It’s just a case of finding ideas and inspiration, then turning it into a reality for your brand.
In this article – we outline 3 easy ways to create cool gym logos plus 50+ designs to inspire your own ideas (or use as templates).
Whether you know exactly what you want your design to look like, have a few ideas based on other fitness logos you’ve seen, or are starting from a blank slate, this article will help. No matter where you are in your branding journey, it’ll guide you through what you need to do…
We’re a specialist fitness marketing agency with 15+ years of industry experience, so we know first-hand what works (and what doesn’t!). We’ve designed logos and branding for gyms, fitness studios, and personal trainers, so our design strategies are tried and tested.
Gym Logo Ideas
Let’s start by looking at some of the best gym logo ideas to inspire your own designs and creations…
Now we’ve looked at some initial ideas, let’s dive into how you can design your own logo…
You might also like… even more ideas in this fitness logos article, which also includes designs for yoga studios, boxing, and martial arts clubs too.
Write Your Gym Logo Design Brief
When professionals design logos, they’re given a ‘brief’ from the client to base it on. We recommend you do this too, even if you’ll be creating it yourself and don’t plan on hiring a designer.
There are SO many different styles of logo out there, so the first step is to narrow down what you want. Writing a brief will help you with this. All you need to do is ask yourself five simple questions:
- Who is your gym’s target audience and what will appeal to them?
- What are your brand values and how will your logo reflect them?
- What kind of style aligns with your brand? Modern, vintage, boutique, tough, relaxing etc.
- Which colours will you use?
- Will your logo be text only or include graphic elements?
Answering these questions will help you create the perfect brand from the outset. Once you have a clear idea of what you want, you can choose from three different approaches to actually designing your gym’s logo…
Learn which fitness marketing strategies produce the best results (so you can focus on what actually works).
#1 – Free Gym Logo Design
This is the quickest and cheapest option. Designing it yourself means you can get a free gym logo within a matter of minutes, allowing you to move on to other areas of launching your business.
The downside is that some home-made logos look unprofessional, which can affect the credibility of your business. But some DIY logos look awesome – The Minimalists created their logo at home using clip-art, and it looks pretty good to us! And you can always use a DIY logo as a short-term placeholder until you’ve generated enough money to justify investing in a professional designer.
There are plenty of gym logo generators available online. Canva, PlaceIt, and BrandCrowd are a few of our favourites. All you need to do is choose a design from the ready-made options and insert your gym’s name.
Alternatively you can design your own logo using a tool like Microsoft Word, PowerPoint, or Adobe Illustrator. This is actually how we designed the Wellness Creative Co logo! Simply follow these steps…
- Find a font you like (Google Fonts has free ones) and install it on your laptop.
- Open whatever software you have that allows you to save files as images. This might be Paint, PowerPoint, or Adobe Illustrator (they offer a free 14-day trial that you could use for this purpose).
- Write your business name using your preferred font by creating a text box and then using the font you downloaded in step #1.
- Try out different types of formatting (e.g. bold or all capitals), layouts, alignment, and colours until you’re happy.
- Save it as a JPEG or PNG image file by using the ‘save as’ or ‘export’ function and hey presto – you have your logo!
You might also like… 150+ Wellness Logo Designs To Inspire Your Health Brand.
#2 – Gym Logo Design Templates
Adapting a template is a cost-effective way to create a professional-looking logo. The downside is that your logo won’t be completely original, but then let’s face it, what is 100% original these days. The other option is to try an online logo generator which will create it for you for a small fee.
You can find gym logo templates on sites like Deposit Photos. They cost around $10 to download a set, or you can buy a package if you’re likely to need other photos or images for your gym’s marketing.
Once you find a logo template that you like, you can download the source files and adapt it to your own needs. You’ll probably need Adobe Illustrator or Photoshop to do this, but again you can just use their free trial option.
Do watch out for one thing though – the fonts used in templates are sometimes hand-drawn. This means they look amazing but the letters can’t be altered by typing, which is no use for the non-designers among us. So just be sure to look out for this in the template description before you purchase.
You might also like… Nutrition Logo Ideas – Creative Designs for Nutritionists and Dietitians.
Fitness Marketing & Lead Generation Roadmap
Your All-in-One Toolkit to Attract, Engage & Convert More Clients
#3 – Hire a Graphic Designer
If you’ve got the budget, then a professional designer may be your best option. This doesn’t need to involve expensive agencies and fancy concept boards. Websites like Upwork and 99 Designs let you post projects and hire professional designers for a few hundred dollars.
You can also ask your social network to recommend independent or newly qualified graphic designers. They’ll often quote very competitive rates as they’re keen to build their portfolio. Either way, be sure to include the answers to the 5 questions listed previously as part of the project brief.
Final Logo Design Tips
So, there are our 3 recommendations for designing a creative gym logo. You can take the DIY approach, use ready-made templates, or hire a graphic designer.
Just don’t let the logo design process delay your new business venture. If you’re setting up your own fitness blog and the logo design is holding other things up, then we’d suggest just picking something as a placeholder and moving on. The website content and design is what will draw people into your community, the logo is really icing on the cake.
However, if you run a brick and mortar gym or yoga studio, then a logo becomes more important. It helps represent your business from the outside and is part of what draws people in. The best gym logos will communicate what your facility does and differentiate it from your competition.
Branding agencies and graphic designers take logos very seriously, so it’s easy to get sucked into a long and complex process. But our advice (based on our own experience and mistakes!) is to avoid spending a disproportionate amount of time on it. There are other things that matter more in a fitness startup, like creating a gym business plan and attracting new members. So, get your logo done and then move on to launching your business!
Fitness Marketing & Lead Generation Roadmap
Your All-in-One Toolkit to Attract, Engage & Convert More Clients
Get The Fitness Marketing Roadmap
Your All-in-One Toolkit to Attract, Engage, and Convert More Clients – Tailored Specifically for Fitness Businesses Like Yours!
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