Planning templates & strategy advice to help you develop effective fitness marketing campaigns.
Fitness industry statistics are invaluable for business planning. If you’re looking to launch a new product, expand your service range, or target a different segment, then statistics can help you assess the viability of your idea. So we’ve collated a wide range of stats from across the industry into Read more…
Marketing a fitness company can be tough, especially if you don’t have a background in business. Many gym founders are fitness professionals, not MBA graduates, so the marketing aspect can sometimes be daunting. Plus, it’s a competitive and crowded industry so even experienced marketers can struggle. If you want Read more…
When it comes to marketing personal training, you have lots of different options. Social media, advertising, blogging, events – the list can be overwhelming. But WHO you target is just as important as HOW you market to them. In fact, identifying your ideal client is the first step of Read more…
The fitness market is pretty crowded… With so many gyms, trainers, and fitness bloggers around, it can be hard to stand out. But differentiating yourself is crucial if you want to be successful. So what should you do? How do you distinguish yourself from the competition? For people who Read more…