Business ideas, revenue-boosting strategies & planning templates for health & fitness companies.
When it comes to fitness blogging, it’s not always an easy ride. The internet is full of neglected websites that started with high hopes but didn’t get enough visitors. So what sets the thriving wellness blogs apart from those that struggle? In this article – we share 7 effective strategies Read more…
Personal training business names are often bland and boring. They typically follow the same formula = ‘first name + last name + personal training’. It can be tough to think up something new and creative, especially if it feels like all the good names are already taken. So, we put Read more…
If you’re thinking of opening a gym studio, then there’s no shortage of fitness franchises to choose from. For first-time business owners, buying a franchise can seem like a safer option than going it alone. But how profitable are these franchise opportunities? In this article – we explore the Read more…
Want to sell your coaching services successfully? Well, first impressions are everything. It takes just 7 seconds to make a judgement about a person after first meeting them. Within this short time frame, a client will make a snap decision that determines how easy (or difficult) the rest of your Read more…
We get a lot of questions about how to sell personal training… How do I get new clients? How should I approach members at the gym? What should I say if they tell me they can’t afford it? In this article – we walk you through the 8-step process for Read more…
Sales is an important but time-consuming part of being a fitness professional. It may not be everyone’s favourite aspect however it’s vital for a successful career long-term. Most of us are crazy-busy trying to balance all the aspects of a coaching business – preparing programs, training clients, and developing Read more…
Selling fitness is both an art and a science. It might feel like something people do naturally but it’s actually a skill you can learn. Persuasion is just one part of the puzzle so let’s start by looking at how you can be more persuasive with potential clients. In Read more…
Objection handling is the toughest part of selling. For many us, it can feel awkward, contrived, and confrontational. But it doesn’t need to be… In this article – we share 3 simple rules for addressing objections when selling gym memberships and personal training (plus a handy script). Despite Read more…
