Planning templates & strategy advice to help you develop effective fitness marketing campaigns.
The home exercise market is booming. Digitalisation has enabled it to evolve from Jane Fonda-style videos into a fully immersive experience, complete with instructor feedback. Could this mean that home training options like Peloton begin to displace gyms and personal trainers in the future? In this article – guest Read more…
A huge number of gyms, health clubs, and fitness studios have had to close during the lockdown. With the doors shut indefinitely and classes non-existent, you might be wondering how to support your members during this time. Well, here are a few ideas you might like to explore… In Read more…
The yoga industry has really come into its own in recent years. It’s benefited from numerous headwinds and complimentary trends like the growth of boutique fitness and rise of athleisure. So, what’s next for the global yoga market and how can you tap into the (spoiler alert) rising tide? Read more…
If you’ve run a fitness business for any amount of time, then you’ll know that there are inevitably quiet periods. Whether it’s a health club, personal training gym, or yoga studio, there are months when the footfall drops off and things get real slow. This can have a dramatic effect Read more…
These are crazy times. As the human impact of coronavirus continues to grow, stock markets are tanking, panic buying is rampant, and governments globally have told businesses to close their doors. So, how can gyms, health clubs, and yoga studios get through the next few months without going under? Read more…
As the coronavirus outbreak sweeps across the world, people’s health and livelihoods are being dramatically affected. There’s no question that slowing the spread through social distancing measures should be a top priority. So, how can gyms and fitness businesses respond to protect the health of their customers, staff, and wider Read more…
Fitness trends can be tricky to predict, but there are a few organisations that usually do a pretty good job. The ACSM’s Worldwide Trends Survey and ClassPass trends report are often accurate enough to help you get ahead of the curve. Top of the list for 2020 is wearable tech Read more…
Interested in boosting online personal training sales for your business? Perhaps you’re keen to generate a more consistent stream of income. Or you’re struggling with revenue and want some quick ideas. More and more PTs are moving their businesses online. Video streaming, website platforms, and social media have all become Read more…
