Business ideas, revenue-boosting strategies & planning templates for health & fitness companies.
Sales is an important but time-consuming part of being a fitness professional. It may not be everyone’s favourite aspect however it’s vital for a successful career long-term. Most of us are crazy-busy trying to balance all the aspects of a coaching business – preparing programs, training clients, and developing Read more…
Selling fitness is both an art and a science. It might feel like something people do naturally but it’s actually a skill you can learn. Persuasion is just one part of the puzzle so let’s start by looking at how you can be more persuasive with potential clients. In Read more…
Objection handling is the toughest part of selling. For many us, it can feel awkward, contrived, and confrontational. But it doesn’t need to be… In this article – we share 3 simple rules for addressing objections when selling gym memberships and personal training (plus a handy script). Despite Read more…
Personal trainer insurance has become its own mini industry. Dedicated companies now offer bespoke coverage for PTs, alongside most certifying organisations too. But do you really need personal training insurance? And are there any alternatives? In this article – we breakdown the essentials of insurance for personal trainers in Read more…
Are you keen to create online fitness programs but unsure where to start? The last year has seen a huge shift towards online workouts and virtual training. So, how can you make the switch to digital sessions or improve your existing online programs? In this article – our guest Read more…
Knowing how to get personal training clients fast is essential when you’re first starting out and building your fledgling business. It’s also helpful during slower months or when a client quits unexpectedly. There are lots of resources that explain how to get more PT clients but most of those Read more…
Wondering how to grow your personal training business and take it to the next level? Maybe you want to increase your revenue but aren’t sure where to start. Or you’re working all the hours you can and don’t have time to train more clients. Whatever your reason for wanting to Read more…
Personal training business books can be hit or miss. They’re either too sensational (cue promises of a 6-figure salary) or frustratingly outdated (no, leaflets are not a legitimate marketing tactic in the internet age). There are plenty of books about exercise science, sports coaching, and fitness training techniques. But Read more…
