Business ideas, revenue-boosting strategies & planning templates for health & fitness companies.
Creating a professional gym marketing plan is essential for generating revenue. However, many people aren’t sure where to start. Most club managers have a strong background in fitness but aren’t always given the business training needed to run a gym. This can make the idea of preparing a fitness Read more…
Gym market stats can be a useful resource when starting a fitness centre, health club, or personal training studio. They help you develop a business plan by providing insights into how much demand there is for fitness services. For fitness companies that are already established, gym memberships statistics can Read more…
The fitness market is evolving at an incredible pace, with new business models, training concepts, and trends emerging constantly. Plogging, E-gymming, and circus workouts are proof of just how varied the industry has become. But if you’re currently running (or thinking of starting) a fitness business, then it’s important Read more…
Fitness trends can be tricky to predict, but there are a few organisations that usually do a pretty good job. The ACSM’s Worldwide Trends Survey and ClassPass trends report are often accurate enough to help you get ahead of the curve. In this article – we analyse the latest Read more…
The nutrition industry is currently experiencing huge growth. Increasing awareness of how diet affects health and the benefits of various eating habits means consumers are more educated than ever. Set against a backdrop of busy lifestyles and global health concerns, the nutrition market looks set to skyrocket as people Read more…
Do you have a gym sales funnel set up for your fitness business? If not, then you’re definitely missing out on leads, members, and revenue. Whether you operate a ‘bricks and mortar’ health club or online business, defining a funnel will help you get more customers. In this article Read more…
Developing a solid yoga marketing plan is crucial for generating revenue but it’s something that many people are unsure about. Most studio operators and teachers have a strong background in yoga but not necessarily the marketing skills required for running a business. This can sometimes hold individuals and studios back Read more…
Running a successful fitness business is a balancing act. Ensuring member satisfaction is the foundation of this success, but balancing outgoings with income is another vital element. Equipment maintenance is one of the things that can dramatically impact all of these areas. In this article – Bryan Christiansen from Read more…
