Planning templates & strategy advice to help you develop effective fitness marketing campaigns.
Is your gym website or fitness blog generating enough leads for your business? Could you do with a few more? Having an online presence is essential for modern fitness companies but setting up a website alone isn’t enough. If it doesn’t compel people to take action, whether that’s to sign up Read more…
Preparing a gym business plan can be a daunting task. Whether you’re starting a health club, boutique fitness studio, or personal training business, this is the part that many people find overwhelming. But with the right guidance and templates, it can actually be quite easy to create a killer business Read more…
The fitness market is evolving at an incredible pace, with new business models, training concepts, and trends emerging constantly. Plogging, E-gymming, and circus workouts are proof of just how varied the industry has become. But if you’re currently running (or thinking of starting) a fitness business, then it’s important Read more…
Creating a professional gym marketing plan is essential for generating revenue but many people aren’t sure where to start. Most club managers have a strong background in fitness but aren’t always given the business training they need to run a gym. This can make the idea of preparing a fitness Read more…
Planning your fitness marketing calendar ahead of time is crucial to achieving your revenue goals. Creating a schedule or overview is a great way to plan and organise your activities. It’ll help ensure that everything you post is strategic and contributes to your business goals. Planning ahead will also Read more…
Are you looking for fitness marketing strategies that’ll boost your revenue? Most fitness businesses know the benefits of advertising and promotions… But surprisingly few have a solid plan behind what they’re posting. Having a marketing strategy gives you a huge competitive advantage. While other businesses are being reactive about Read more…
Fitness trends can be tricky to predict, but the ACSM’s Worldwide Trends Survey usually does a pretty good job. Top of the list for 2018 is tough but effective high intensity interval training (HIIT). Last year we highlighted a shift towards more minimalist fitness – something that’s become even more evident in Read more…
Marketing a fitness company can be tough, especially if you don’t have a background in business. Many gym founders are fitness professionals, not MBA graduates, so the marketing aspect can sometimes be daunting. Plus, it’s a competitive and crowded industry so even experienced marketers can struggle. If you want Read more…
