Many industry pros are exploring how to start an online fitness business. Whether you run a gym, are a freelance personal trainer, or have a cool product idea, online channels open up new and exciting opportunities. So, how can you turn this kind of dream into a reality?


In this article – you’ll learn how to start an online fitness business in five simple steps, from idea generation to a successful launch.


Why Start an Online Fitness Business?

There are lots of reasons for building an online business. No doubt the most popular one is to generate extra income, either as a secondary revenue stream or to replace a full-time job. But there are many reasons to consider it beyond these.


  • More flexibility with your time
  • Ability to work from home
  • Earn a salary while travelling
  • Generate passive income 
  • Reach a wider geographic audience 


It’s important to think about this upfront because not all online business models will tick every box.


If you want passive income, then starting an e-commerce website that requires you to pack and ship packages isn’t ideal. You can always find ways around challenges (in this case drop shipping or outsourcing), but doing so will involve money and processes, so you need to factor it in from the start.


If you’re more tempted by a bricks and mortar studio, you might like to learn how to start a gym business or build a successful yoga business instead.


Starting an Online Fitness Business

Here’s an overview of how to start an online fitness business in five simple steps…


  1. Come up with a winning idea
  2. Validate demand for it
  3. Adapt if needed
  4. Build your online platform
  5. Launch your business


Now let’s dive into each of these in more detail…


1 – Online Fitness Business Ideas

The first step is to come up with a winning business idea. For some people, this is the hardest part – you may know that you want to start something but have no clue what that ‘something’ is. Others will have a very clear concept that they want to turn into reality.


If you fall into the first category, then are some online fitness business ideas to inspire you… 


  • Fitness blog monetised through ads, training programs, sponsored posts, or other digital products
  • Online personal training or fitness classes through Zoom, Skype, or Microsoft Teams
  • E-commerce website selling fitness equipment, workout apparel, or nutritional supplements
  • Instagram influencer monestised through sponsorships, digital products, or merchandise
  • Online fitness training programs, ebooks, or courses
  • YouTube vlogger monestised through ads, affiliate commissions, or digital products
  • Authoring Amazon Kindle ebooks on health and fitness topics
  • Online fitness certifications and industry training 
  • Health and wellness mobile app
  • Membership site offering workouts, nutrition plans, recipes, etc.


Get more inspiration with 22 Profitable Fitness Business Ideas That You Can Start Today.


2 – Validate Your Idea

Once you have an idea, it’s crucial to validate it before diving straight in. This helps you to quantify demand for your offering, before you invest money into developing it. There are a few ways you can do this…


  • Google keyword planner – allows you to see how many people are searching for something each month.
  • Offer presales – just like you would before opening a new gym, try to generate advance sales of your product or service (this can also help you fund development).
  • Build an MVP – create a minimum viable product (MVP for short) that you can sell to validate your idea before creating the complete final product. 


This might seem like an annoying extra step when you’re keen to push ahead but it’ll save you time and money in the long-run. For more detail on how to do this, Smart Passive Income’s online course and great value book (as an Amazon Associate, we earn from qualifying purchases) are worth checking out. 


3 – Adapt If Needed

This is an optional step and will depend on the result of your validation efforts. If you were able to quantify demand for your idea, then you can jump straight to step 4. But if there wasn’t enough demand to start an online fitness business around, then you’ll need to adapt your approach.


How can you evolve your idea based on the feedback and findings of your validation? Could you target a different audience, tweak the product, or package it up in another way? Consider different business models, platforms, and promotional channels. 


You don’t need to give up on your initial idea – just come at it from a different angle. It might be disheartening but doing this upfront means you’ll avoid wasting time on something that people don’t want (or aren’t willing to pay for). Adapt and validate again before moving on to step 4.


4 – Build Your Online Platform

Once you have a proven concept, it’s time to turn it into a reality. This is where you build your online platform, whether that’s a website, social media channel, or simply a Zoom account!


This stage will differ depending on the type of business and platform that you’re building. There’s no one-size-fits-all solution for building an online fitness business. However, there are core elements that most have in common…


  • Structure – how products, services, and content are laid out, and how users navigate between them. Drawing a spider diagram or hierarchy list is good for drafting this.
  • Content – you’ll need to create images, videos, product descriptions, blog articles, sales page copy, and anything else that’s relevant to your platform.
  • Payment processor – a system for accepting payments is vital for making money online (PayPal and Podia are both easy to set up).


If you’re building a fitness blog or Instagram, then check out our dedicated guides for more detailed instructions…



Once you’ve built your platform, the final step is to launch it with a bang…


5 – Launch Your Business

It might sound like an obvious point, but you’d be surprised how many people forget the launch stage. They often think that the hard work is done once they’ve built their website, vlog, or social media channel. After all, it can be quite a relief to have everything finally up and running!


But the launch stage is vital because this is what will make or break your online business. People are unlikely to simply stumble across your site – you need to get the word out. 


You need to put as much effort into driving traffic towards your website or blog as you did into building it. And then sustain that promotional effort continuously over a period of time. 


You can do this through guest posts, social media competitions, and many other channels. Here are some resources to get you started…



Starting an online fitness business is a great way to generate a primary or secondary income. In many cases, this can be passive once you’ve put in the initial groundwork. So, make a start today – we’d love to know how you get on…



Starting An Online Fitness Business