Using the right fitness keywords can transform the success of your website. Whether you run a gym studio or fitness blog, keywords can help your site show up on search engine results. But how do you know which ones to include in your content?

In this article – we share a ready-made list of health and fitness-related keywords, plus an easy way to research new ideas.

Keywords tell search engines like Google and Bing what your website is about, so they know which search terms to rank it highly for. Getting visitors from search engines is a cost-effective way to generate high-quality leads and sales, since they’ve usually searched for your services. So, it’s worth creating your web content with keywords in mind (known as search engine optimisation or SEO) to take advantage of this.

We’re a specialist fitness marketing agency with 15+ years of industry experience, so we know first-hand what works (and what doesn’t!). We’ve helped gyms, fitness studios, and personal trainers to successfully promote their businesses online. We also work with SEO agencies to create content for their clients, so you can be confident that our articles are based on strategies that are proven to work.

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Health & Fitness Keywords List

Let’s kick off by looking at the top fitness keywords that people are searching for online…

  • Fitness
  • Workout
  • Personal trainer
  • Crossfit
  • Exercise
  • Aerobic exercise
  • Aerobics
  • Gym workout
  • Bodybuilding
  • Strength training
  • Stretching
  • Pilates
  • Calisthenics
  • Running
  • P90X
  • Push-up
  • Pull-up
  • Functional training
  • Circuit training
  • Bodypump

Realistically, it’s really hard for most websites to rank highly for these terms. They’re just too competitive, especially if you’re just starting your site. But despite this, you need to have them on your gym or fitness website (if they’re relevant to your business) so that Google knows what your site is about.

The good news is there’s a really easy way to find less competitive keywords that you can rank for easily. We’ll get to that in a sec, but first let’s look at some of the top keywords for gyms and personal trainers…

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Gym Keywords

Here’s a selection of keywords for gyms, fitness studios, or health clubs…

  • Gym near me
  • Local gym
  • Gyms in [insert your town or neighbourhood]
  • Fitness classes near me
  • Crossfit near me
  • Gym membership
  • Fitness center
  • Gym workout
  • Cardio equipment
  • Strength equipment
  • Workout classes
  • HIIT classes
  • Les Mills classes
  • Aerobic classes
  • Best gym near me

If you optimise a fitness club’s website to include these keywords, you’ll be on solid ground SEO-wise. Adding your location means you’ll rank for terms that people in your area are searching for. If you’re a gym in London, there’s no point in attracting web visitors from San Francisco since they aren’t going to join your club…

You might also like… Design an Awesome Gym Website or Convert Web Visitors Into Clients.

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Personal Training Keywords

Here’s a selection of keywords for personal trainers and fitness coaches…

  • Personal trainer near me
  • Local personal trainer
  • Physique coach
  • Personal trainer in [insert your town or neighbourhood]
  • Personal training sessions near me
  • Small group personal training [insert your town or neighbourhood]
  • Best personal trainer in [insert your town or neighbourhood]
  • Personal trainer prices
  • Personal training studio
  • Mobile personal trainer
  • Personal trainer workout program
  • Cardio workout
  • Strength workout
  • HIIT workout
  • Triathlon fitness coach

As with gyms, including your location will help you attract clients in your local area. But if you’re an online trainer or fitness blogger, then this is less relevant (since you can coach people from anywhere).

You might also like… SEO for Personal Trainers & Fitness Coaches or PT Web Design Ideas.

Fitness Keyword Research Made Easy

So, how can you research your own fitness-related keywords? The industry is really competitive so it can be hard to find rankable search terms. This is where an awesome tool like Keysearch is invaluable…

It allows you to generate loads of different keyword ideas and then quickly filter the ones that:

  1. Have lots of searches each month
  2. But aren’t too difficult to rank with

Before discovering Keysearch, we’d spend hours doing this manually using Google Ads Keyword Planner and Moz. But with Keysearch we can do it in seconds!

Simply type in your main keyword and it’ll generate hundreds of ideas. As you can see in the screenshot below, typing in ‘fitness’ results in 700 keyword ideas…

Fitness Keyword Research

The bad new is fitness is ‘very difficult’ in terms of competition so many of these keywords will be hard to rank for. The good news is we can easily filter these to find the keywords that are rankable.

In this example, we filtered for terms that had more than 300 monthly searches and a difficulty of less than 35/100…

Easy Fitness Keywords to Rank For

And hey presto, we’ve instantly got 50 keyword ideas that are actually achievable. Looks like ‘bungee fitness’ is a hot opportunity right now with lots of monthly searches yet low difficulty score. You can have that one for free…

So, there you have a comprehensive list of keywords for your fitness business, along with an easy way to research your own ideas. Including them in your web content will help search engines understand what your business is about and who they should show your website to. If you’re interested in more detailed guides on SEO and blogging, then get in touch via our contact form and let us know your questions…

You might also like… Best Ways To Monetise Your Fitness Blog or Write a Fitness Article That Readers Will Love.

Fitness Business Templates & More

Our ready-made templates make it quicker, cheaper, and easier to promote your fitness business. They can improve the effectiveness of your sales and marketing campaigns. If you aren’t an experienced marketer, then templates also provide a useful guide for you to follow.

50 Fitness Marketing Templates

Whether you’re a gym owner, personal trainer or fitness blogger, these templates will save you time and effort. They’ll help you to plan and organize your promotional activities so that you generate more revenue. You’ll get 50+ templates covering social media, content marketing, advertising, and more.

Health Fitness Keyword Ideas Pinterest

Caroline @ Wellness Creative Co

Qualified personal trainer (BSc Sports Science) & nutritionist (MSc Human Nutrition) with 15+ years of fitness & wellness marketing experience working with global brands.