A well-designed personal trainer website can help you generate leads and get more clients. With the right structure and content, a good website will also boost your credibility and help with loyalty too.

In this article – we share 10 PT website design ideas, examples, and templates to inspire your own.

We’re a specialist fitness marketing agency with 15+ years of industry experience, so we know first-hand what works (and what doesn’t!). We’ve helped personal trainers and fitness coaches to successfully promote their businesses online, so our web marketing strategies are tried and tested.

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If you’re looking to create your own fitness blog or website instead of hiring an agency, then a good framework is essential. Using a well-designed template will ensure your site is both stylish and functional. So even if you have zero experience in web development, you can still have a professional online presence.

The right template will also have built-in features that both you and your clients will appreciate. Appointment calendars, BMI calculators, and sign-up forms will all encourage visitors to take the plunge and get in contact. With the right fitness website marketing strategies, you can generate lots of leads and sales from your site.

Here are 10 of our favourite PT website templates that you can use for your own fitness business…

#1 – Simple & Clean Personal Trainer Website


This is our top pick for ease of setup combined with stylish design. It’s a Wix website template which means you can set the whole thing up on one platform, using their drag-and-drop builder. No need to faff about with hosting, HTML or complicated coding.

#2 – Modern Fitness Coaching Website

Personal Trainer Website Template Wix

This modern template allows you to use a video for the background instead of the usual static image. Like the first option, this is a Wix template, so is super simple to set up.

#3 – Fitness Instructor Website

Fitness Instructor Website

This one-page web template is the third of our Wix picks. As well as the usual info sections and online booking features, this template features Google Maps integration so clients can find you easily.

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#4 – Colourful PT Studio Website

PT Studio Website

This bright template has a completely customisable colour scheme and features a funky diagonal design throughout. With sections for classes and trainer bios, it’s perfect for gyms and personal training studios. You’ll need to purchase hosting and a domain name separately, but that’s easy enough to do using a site like NameCheap.

#5 – Website With BMI Calculator

BMI Calculator Website Template

We love this template as it breaks with traditional web designs by featuring the business logo in the centre (instead of the left). Contact info is given prime position, making it even easier for potential clients to get in contact. Plus, it even features a built-in BMI calculator!

#6 – Fitness Website With Class Timetables

Fitness Class Website

This template features a nifty services slider, so visitors can easily browse your different offerings without leaving the homepage. It also has an integrated schedule calendar, that can be used to showcase your availability or class timetable.

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#7 – Bold Personal Training Web Template

Simple Personal Trainer Website

This simple template is well structured so you can communicate your offering in bite-size sections. Its colourful design and compact length make it engaging and fun.

#8 – Fitness Trainer Website Template

Fitness Trainer Web Template

This light and airy template comes with 13 pre-configured colour options. It has lots features already integrated, including pricing tables, session schedule, and BMI calculator.

#9 – Web Template With Appointment Booking

Trainer Appointment Booking Design

If you’re looking for a robust template with integrated appointment booking, then look no further. Clicking on the ‘membership’ button in the top right corner opens up a scheduling overlay, which maximises lead generation.

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#10 – Sell Fitness Programs Online

Fitness Program Website

This template has everything you could possibly need. It includes a trial sign-up form, pricing table, and events calendar too. If you’re looking to sell fitness programs online, then this design allows you to do it with ease.

So, there you have 10 of our favourite personal trainer website templates. Whether you want your website to get you more clients, speaking gigs, or master coach opportunities, these templates are a good starting point.

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The Fitness Marketing & Lead Generation Roadmap is a comprehensive resource designed for gyms, personal trainers, and online fitness businesses. It’s packed with video workshops, marketing templates, step-by-step guides, cheat sheets, and more. We cover:

  • Fitness Marketing Strategy: Build a solid foundation and plan for success.
  • Lead Generation: Attract more clients with effective tactics.
  • Social Media: Boost your online presence and engagement.
  • Email Marketing: Nurture leads and convert them into loyal customers.
  • Advertising & Promotion: Get your message out there efficiently.
  • Content Marketing: Create compelling content that resonates with your audience.
Personal Training Website Design Ideas

Caroline @ Wellness Creative Co

Qualified personal trainer (BSc Sports Science) & nutritionist (MSc Human Nutrition) with 15+ years of fitness & wellness marketing experience working with global brands.