Are you looking for a fitness profile template that you can adapt and edit? Perhaps you want to advertise your PT services on a gym or community noticeboard. Maybe you’re a group exercise instructor that wants to attract new attendees to a class. Whatever your situation, using a fitness or personal trainer profile template can help.

In this article – we share a proven fitness profile format that you can use to create your own (plus examples and downloadable templates).

We’re a specialist fitness marketing agency with 15+ years of industry experience, so we know first-hand what works (and what doesn’t!). We’ve helped gyms, fitness studios, and personal trainers to successfully promote their businesses, so our marketing strategies are tried and tested.

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What Is a Fitness Profile?

A fitness profile is similar to a CV or resume but designed in the form of an advert. It’s usually displayed on a gym noticeboard so that members can learn more about their personal trainers, coaches, or instructors. They are sometimes featured on gym websites so that potential clients can see staff qualifications and experience.

What Should It Cover?

A good fitness profile template will have space for your specialisms, qualifications, target audience, and contact details. You need to think of it as an advert that’s intended to persuade potential clients or members to work with you. Here’s an overview of the info that it should cover…

Specialisms

Which areas of fitness training do you specialise in? Do you have in-depth expertise in a specific area? Are there certain types of fitness goals that you focus on helping people with? Including this info will ensure that clients interested in that area know you’re the best choice to work with.

Qualifications

List your relevant certifications and educational background. This demonstrates your credibility as a fitness professional so that clients feel they can trust your advice.

Target Audience

A mistake that many people make with their fitness profile is neglecting to mention their target audience. They worry that by doing this they’ll alienate other types of clients from working with them. But in reality, listing the types of client you help will make them more likely to choose you from the options on offer.

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Testimonials

People find reviews and testimonials from others especially persuasive. If you have space, it makes sense to include a quote from other clients or class attendees. This is an effective way to provide social proof that your fitness training services are worth the money and effort.

Contact Details

Don’t forget to include information on how clients or class attendees can get in touch. List your phone number and email address so that people can easily enquire or sign up.

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Fitness Profile Examples

In these personal fitness profile examples, you can see how all of the information comes together in a professional format…

Fitness Profile Template

Both examples feature a bold, eye-catching title that will catch people’s attention as they walk past a noticeboard in the gym. They use bright colors and include space for a profile photo which also helps attract passers-by to take notice.

These examples then outline the types of people who are a good fit for the training services. This helps you attract your ideal target clients and ensures people immediately know that you’re the personal trainer for their needs. It’s crucial to put this info front and center so that people know what’s in it for them.

After this section, you can add your qualifications and experience to prove your ability and knowledge of fitness. Remember that the general public doesn’t know what acronyms like ‘CPT’ or ‘ACE’ mean, so spell it out in plain English. What did you study and what does it qualify you to do?

Including a testimonial at the end provides social proof that you get results for clients. There’s nothing quite as persuasive as having a customer rave about your services. So put a quote or soundbite on your profile from someone who loves training with you.

And finally, always include a call to action (CTA) so that people know what to do next. How do they get in touch with you? Should they phone, WhatsApp, email, or DM you? Make it clear to maximize the number of leads and inquiries you get.

Downloadable Fitness Profile Templates

Our Fitness Marketing Library includes fitness profile templates in Word document format. They provide a professional-looking outline that you can adapt with your details. It can be used as a personal trainer profile template, Zumba instructor profile template, or any number of other fitness roles. Use it to attract more members, clients, or class attendees.

Get 30+ Fitness Marketing Templates

Our ready-made fitness marketing templates make it quick and easy to promote your fitness business effectively. Generate consistent leads, sign-ups, and sales revenue for your gym, fitness studio, or personal training business.

You’ll get 30+ resources covering…

Strategic planning
Lead generation
Social media
Content and email marketing
Advertising

These affordable templates are the same resources we use with our own clients. The bundle includes all the essentials you need to promote your business and sign up more customers. Learn more here.

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Caroline @ Wellness Creative Co

Qualified personal trainer (BSc Sports Science) & nutritionist (MSc Human Nutrition) with 15+ years of fitness & wellness marketing experience working with global brands.