Are you looking for a fitness profile template that you can adapt and edit? Perhaps you want to advertise your PT services on a gym or community noticeboard. Maybe you’re a group exercise instructor that wants to attract new attendees to a class. Whatever your situation, using a fitness or personal trainer profile template can help.

In this article – we share a proven fitness profile format that you can use to create your own (plus examples and downloadable templates).

We’re a specialist fitness marketing agency with 15+ years of industry experience, so we know first-hand what works (and what doesn’t!). We’ve helped gyms, fitness studios, and personal trainers to successfully promote their businesses, so our marketing strategies are tried and tested. You can be confident that the ideas and approaches we share in our articles are proven to work in the real world.

What Is a Fitness Profile?

A fitness profile is similar to a CV or resume but designed in the form of an advert. It’s usually displayed on a gym noticeboard so that members can learn more about their personal trainers, coaches, or instructors. They are sometimes featured on gym websites so that potential clients can see staff qualifications and experience.

50 Fitness Marketing Templates

What Should It Cover?

A good fitness profile template will have space for your specialisms, qualifications, target audience, and contact details. You need to think of it as an advert that’s intended to persuade potential clients or members to work with you. Here’s an overview of the info that it should cover…


Which areas of fitness training do you specialise in? Do you have in-depth expertise in a specific area? Are there certain types of fitness goals that you focus on helping people with? Including this info will ensure that clients interested in that area know you’re the best choice to work with.


List your relevant certifications and educational background. This demonstrates your credibility as a fitness professional so that clients feel they can trust your advice.

Target Audience

A mistake that many people make with their fitness profile is neglecting to mention their target audience. They worry that by doing this they’ll alienate other types of clients from working with them. But in reality, listing the types of client you help will make them more likely to choose you from the options on offer.

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People find reviews and testimonials from others especially persuasive. If you have space, it makes sense to include a quote from other clients or class attendees. This is an effective way to provide social proof that your fitness training services are worth the money and effort.

Contact Details

Don’t forget to include information on how clients or class attendees can get in touch. List your phone number and email address so that people can easily enquire or sign up.

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Fitness Profile Examples

In these personal fitness profile examples, you can see how all of the information comes together in a professional format…

Fitness Profile Template

Downloadable Fitness Profile Templates

Our Fitness Marketing Bundle includes fitness profile templates in Word document format. They provide a professional-looking outline that you can adapt with your details. It can be used as a personal trainer profile template, Zumba instructor profile template, or any number of other fitness roles. Use it to attract more members, clients, or class attendees.

50 Fitness Marketing Templates

Whether you run a gym club, fitness studio, or personal training business, these templates will save you time and effort. They’ll help you to plan and organize your promotional activities so that you generate more leads and revenue. You’ll get 50+ templates covering marketing strategy, social media, content marketing, and promotion.

Personal Trainer Profile Template Pinterest

Caroline @ Wellness Creative Co

Qualified personal trainer (BSc Sports Science) & nutritionist (MSc Human Nutrition) with 15+ years of fitness & wellness marketing experience working with global brands.