Do you want to collect fitness testimonials from your gym members and personal training clients? They’re an incredibly powerful tool for promoting and selling your training services. So, if you’re looking for a way to boost your sales and demonstrate your results, testimonials can help.


In this article – learn how to create awesome testimonials for your gym or personal training business that drive maximum results (with a downloadable template).


Using a template will help you create better, more persuasive testimonials. Having an outline to build upon, means you don’t have to start from scratch (which saves you time and hassle). It also helps ensure your testimonial is precise, on-point, and most importantly… impactful.


Why Testimonials Matter

Strong client testimonials are a crucial element of your fitness marketing. They demonstrate that people get results from your products or services, and justify why they’re worth the investment.


Testimonials Stat


An impressive 20% – 50% of all purchasing decisions are driven by testimonials and word of mouth…


That’s up to half of all purchases! This means that having persuasive testimonials will make it MUCH easier to close a sale.


Download a fitness testimonial template as part of our Fitness Business Bundle


How To Write A Fitness Testimonial

Fitness and gym testimonials can take a variety of formats…


  • Quotes
  • Sound bites
  • Reviews and star ratings
  • Case studies
  • Success stories
  • Or the trusty ‘before and after’ photos


But to be really effective, they need to follow a specific structure


  1. Starting Situation – What was the client like before you started working with them?
  2. Trigger – What prompted them to join your gym or take up PT?
  3. Transformation – What did they do or change?
  4. Outcome – What was the end result?


This simple format can be used for any gym or personal trainer testimonial. By including all of these points, you’ll demonstrate how you helped your clients achieve their goals. It’ll provide proof that you can deliver for your customer.


Following this format will ensure that you create a testimonial that’s persuasive and impactful, maximising its results.


You can also use them in your promotional efforts. Having strong testimonials on your website, social media channels, or marketing materials will make it SO much easier to close sales!


Templates, Examples & Resources

To help you develop a professional client testimonial, we’ve created a handy printable template. It’ll help you expand on the four points mentioned above so you know exactly what to include.



It’s available to download as part of our fitness business template bundle. This includes marketing plans, sales scripts, and lots of other time-saving guides to help you promote your business and generate more revenue.



If you’d like to learn more about how to create a fitness testimonial then check out our online course on How To Sell Personal Training. It includes an entire module dedicated to testimonials and reviews which will teach you…


  1. Why personal trainer testimonials are such a powerful sales and marketing tool – particularly for handling objections
  2. How and when to ask clients to participate (without any awkwardness)
  3. Exactly how to structure and present a persuasive testimonial that attracts new clients


It includes PT and fitness testimonial examples that you can adapt to your needs. Once completed, you’ll be ready to create your own testimonials that actually attract clients! Learn more about the course or enroll here.


Fitness Testimonial Templates For Gyms Personal Trainers


Caroline @ Wellness Creative Co

Qualified personal trainer & nutritionist with 15+ years of fitness & wellness marketing experience.