What’s going to move the needle for your business in 2025? Or give you that sense of work-life balance that might be missing? Now is the perfect time to take stock, define your goals, and identify 1-2 things that’ll make them happen.
In this article, we outline five resolutions that can have a powerful impact on your business in 2025 (and which ones we’ll be doing ourselves).
1 – Define Your 2025 Business Goals
January is always a busy time for health and fitness businesses. It’s easy to get caught up in the deluge of new inquiries and clients (a nice problem to have if we’re honest).
So it makes sense to think about your business goals in December while things are quieter. Doing this now can pay huge dividends throughout the rest of the year.
What’s the one thing you want to achieve in 2025 and how will you do it?
Is it a revenue goal, opening more locations, or a target related to the number of clients you’ll help? Think carefully about whether it’s the right measurement of success for your business.
It’s tempting to just pick a monetary figure or growth percentage. $100,000. $1,000,000. 10% growth. But think about how much you realistically need to run the business and live your dream life. It might be less than you think!
Consider why that particular number matters and what achieving it will allow you to do. Sure, sometimes it has to be a number that will satisfy the shareholders. But if you’re self-employed or privately run, then you have more control over your goals.
And if you want to aim for ambitious goals – go for it! There’s nothing wrong with aiming high and having big dreams. The key is to be really clear on what your objective is and why it’s important to you. That way you’ll have something tangible eot aim for and the motivation to make it happen.
Coming soon… The January Gym Rush: How To Take Full Advantage Of Your Busiest Month.
2 – Create a Sales Funnel
Not having a sales funnel is the biggest mistake we see fitness businesses make. Many of the clients who come to us for marketing services don’t have a clear plan for turning strangers into customers. They’re operating month-to-month and never sure if they’ll make enough money. It’s stressful for them.
But having a sales funnel solves this problem.
It turns revenue generation into a predictable, repeatable process. A funnel turns strangers into loyal customers by guiding them along the buying journey. It takes them on a journey from initial awareness of your business, through to lead generation, sales conversion, and loyalty.
Awareness >> Lead Generation >> Sales Conversion >> Loyalty
If your business is weak in one of these areas, then 2025 is the year to proactively address it. Increase your lead generation activities, improve your sales skills, and implement retention initiatives.
It’ll give you peace of mind and security knowing there’s a steady flow of customers you can count on.
The Fitness Marketing Bundle includes lead gen ideas, sales funnel templates, and other resources that can help with this…
This is one of our 2025 resolutions – we’re investing in a new email platform to help us streamline and improve our sales funnels. We’ll be able to segment, target, and follow up with our audience more precisely which should lead to more conversions.
3 – Stop Doing Something
Action items can quickly pile onto your to-do list as part of your resolutions push…
- Do more X.
- Invest in better Y.
- Make time for Z.
But one of the most powerful things we can do as business owners is to decide what NOT to do. Removing things from your task list allows you to focus efforts on other areas.
Which activities aren’t generating a return on investment? What isn’t working? Ditch time-sucking tasks in favour of more productive ones. Less is more.
Our experience – a few years back we decided to scale back on Instagram. Last year we cut Twitter/X. And we don’t do TikTok despite its popularity (well before its ban in the US anyway). Social media suicide for a marketing agency, right?
But despite being popular channels, none of them drive high-quality leads for our business. They generate awareness and some website visitors. But these people don’t convert into paying clients.
The people searching for ‘fitness marketing agency’ on Google are the ones who convert the best. So we focus on search engine optimisation, content marketing, and Google, ads to attract them instead. Not doing much social media frees up time for the other channels that produce much better results.
What do you or your team spend time on that could be cut? Or automated? Be ruthless and prioritise the activities that drive the strongest results.
4 – Commit To Consistent Marketing
Do your email subscribers hear from you every single week or on a random basis? Do you post strategic content that’ll appeal to your target clients on social media or just whatever you have time to create?
If you’re not marketing consistently, then your business has an easy win for 2025. Promoting yourself regularly will be a game changer for brand awareness, leads, and sales revenue.
Why?
- Your website appears higher up on search engine results since they prefer to show fresher content
- The more content you have, the more people are more likely to find your business online
- Sharing regularly means you provide more resources of value to your audience and customers
- Being consistent trains them to see your brand as a reliable source of info and knowledge, so you’re their first stop when looking to buy.
- The more often you interact, the more opportunities for lead and revenue generation there are (people typically need to see something 7 times before buying).
So pick one marketing channel and commit to doing it consistently in 2025. Focus on something that’ll really drive results and align with your core business goals. Use a content calendar to plan your activities and stick to them.
5 – Plan To Take Time Out
We’re a wellness business so we’re big advocates of prioritising health and balance. It’s not always easy when you’re running your own gym or training studio. Which is why we recommend making planned time out one of your resolutions…
Running a business can be all-consuming so it’s easy to let your health slide. But as a wellness professional, you’ll know all about the mental, physical, and productivity benefits of staying healthy.
So, if your own health (mental or physical) has dipped over the last year, commit to prioritising it. Carve out a weekend, a fortnight, or just one day every week when you can take time out. Switch off, recharge, and come back rejuvenated.
What are your business goals and resolutions for 2025? Send us an email to let us know – we’d love to hear from you!
