Gym market stats can be a useful resource when starting a fitness centre, health club, or personal training studio. They help you develop a business plan by providing insights into how much demand there is for fitness services. Gym memberships statistics can also be a useful benchmark for retention and churn, while helping you to calculate your breakeven point.
In this article – we share the latest gym stats on market size, growth, and memberships, as well as some insightful industry analysis.
- Gym Market Size, Growth & Trends
- Club Market Share – Global, USA & UK
- Gym Membership Statistics
- 2019 Gym Market Research Report
Quick Note – You can find links to all the statistical sources at the bottom of this article. We check for updated gym statistics regularly but it’s worth doing your own due diligence – especially if you’re using this data for strategic business planning.
Gym Market Size, Growth & Trends
Here are the latest gym industry statistics that demonstrate its market size, growth, and trends…
- The health club market is worth $87.2 billion globally and has grown every year since 2008 [IHRSA 2018].
- In the USA, there were more than 6 billion gym visits to 39,570 facilities in 2018 (this excludes hotel gyms) [IHRSA 2019].
- At 39,570, the number of US health club facilities increased by 2.8% over the previous year, up from 38,477 locations [IHRSA 2019].
- In 2018, U.S. health club industry revenue increased to $32.3 billion, up from $30 billion in 2017, a 7.8% growth [IHRSA 2019].
- The U.S. health club industry serves 71.5 million consumers [IHRSA 2019].
- In the UK there are over 7,000 gyms and the market value is just under £5 billion [Leisure Database 2018].
- Boutique studios and budget clubs (high volume low cost) are continuing to perform well, although some are predicting a resurgence of mid-market clubs [Wellness Creative Co. 2019].
These health club industry statistics are all positive news and show a healthy (excuse the pun) trend for continued growth. However, its past performance does not guarantee that this will extend into the future. Although interest in health and fitness is growing, no gym market analysis would be complete without a worst-case scenario…
During the global recession of 2008, the gym industry did not fare well. As people’s disposable income decreased, gym memberships were one of the first things to get cut. This led to an overall decrease in market revenue – contraction instead of growth. So, it’s important to identify how your business would withstand a similar situation if it were to occur in the future.
Club Market Share – Global, USA & UK
The leading health club chains account for the majority of facilities globally. Here are some gym statistics on market share and the biggest operators in the industry…
- By revenue, the three largest gym chains globally are LA Fitness ($2.1 billion), Konami Sports & Fitness ($2.02 billion), and Life Time Fitness ($1.55 billion) [Wellness Creative Co. 2019].
- Market share in the US is split between LA Fitness, Life Time Fitness, and 24 Hour Fitness ($1.44 billion) [Wellness Creative Co. 2019].
- In terms of franchise chains, Anytime Fitness ($1.45 billion) and Planet Fitness ($429 million) are the largest globally [Wellness Creative Co. 2019].
- According to the 2018 State of the UK Fitness Industry Report, gym market share in the UK is lead by Pure Gym and GLL [Leisure Database 2018].
Gym Membership Statistics
Here are some useful gym membership stats that can help to inform your business planning…
- One gym member is worth an average of $517 to a facility each year [Wellness Creative Co. 2019].
- Over 1 in 5 Americans belong to at least one U.S. health club or studio [IHRSA 2019].
- There were 62.5 US million gym members in 2018, up 2.6% from 60.9 million in 2017 [IHRSA 2019].
- Gym attendance statistics show that these 62.5 million health club members use a club or studio for an average of 104 days a year [IHRSA 2019].
- There are also 9 million non-members who attend a club or studio for an average of 24 days a year [IHRSA 2019].
- Between 2008 and 2018, membership has grown by 37.1%, while the total number of club-goers has increased by 34% [IHRSA 2019].
- The total number of health club visits has also increased, amounting to 6.1 billion visits in 2018, up from 4.3 billion in 2008 [IHRSA 2019].
- UK gym membership statistics reveal that there are almost 10 million gym members nationwide [Leisure Database 2018].
- The UK penetration rate is 14.9% which equates to 1 in every 7 people being a member of a gym [Leisure Database 2018].
These stats on gym membership show that there’s plenty of potential for growth. Gyms need to work on convincing more of the population to begin attending their facilities. If the UK increased its gym attendees from 15% to 20% (in line with US penetration rates), then this would equate to 3.3 million more people exercising on a regular basis. The beneficial implications for public health, vast reductions in NHS costs, and increases in gym revenue are huge.
The chart below shows gym membership statistics by month and annual trends. As you can see, interest in gym memberships peaks during January (no surprise there!) but there are also significant dips in May, July, and throughout the fourth quarter. These could be ideal times to run gym promotions that boost membership numbers or encourage loyalty.
2019 Gym Market Research Report
This is the most comprehensive and up-to-date gym market research report available. It covers the topic in much more depth and includes gym industry analysis for health clubs, fitness studios, and product manufacturers too. Unlike other reports, you get lifetime access to the 2019 edition, including any updates that are made as new industry data becomes available. Ideal for business planning, the report includes;
- Gym industry revenue, growth & future predictions
- Number of gyms, members & gym membership retention statistics
- Growth markets, segments & audiences including Millennials
- Latest industry trends & how to capitalise on them
- Financial information for the largest club operators globally
- Gym stats on the biggest & fastest growing franchises
- Insights into the boutique, budget & mid-market segments
- Data on fitness product, equipment & wearables markets
- Evidence-based predictions for the future of the industry
Note: Data is correct at the time of publishing, but it’s important to do your own local research when making business decisions. Sources include:
- IHRSA Press Release – March 2019
- Fitness Market Size, Demographics & Revenue – January 2019
- Leisure Database Press Release – May 2018