The health and wellness industry has gone mainstream in recent years. CEOs now promote meditation as a productivity hack. The big hotel chains have all launched wellness tourism brands as they’re seeing huge growth in demand. People are spending more money on their health and experiences instead of traditionally popular areas like fashion. So what’s the state of the industry right now and where is it headed?
In this article – we share the latest health and wellness industry statistics for 2019, along with key trends for 2020 and beyond.
Health & Wellness Industry Stats
Let’s start by taking a look at some stats related to the wellness sector in general…
- The global wellness market is estimated to reach $4.75 trillion in 2019.
- In the UK, the health and wellness industry is worth €24.1 billion (as of 2019) and predicted to be €25.6 billion in 2020.
- The health and wellness industry growth rate is 6.4% (based on 2015-2017 data) and is expected to continue at this pace.
Corporate Wellness Market
Workplace wellness has become an increasing focus for organisations around the world. Here are some corporate wellness industry statistics that highlight how this sector is developing…
- The global corporate wellness market is estimated to reach $66 billion in 2022.
- Approximately 75% of large employers and 33% of small companies run wellness programs.
- The corporate wellness industry is being driven by increasing insurance costs related to growing obesity levels.
- Medical costs for people classified as obese (almost 40% of the US population) are $1,429 higher than those of normal healthy weight.
- Well-designed wellness programs have a return on investment of 1.5-3 times the dollar amount spent over 2-9 years.
Global Spa Market Statistics
The wellness and spa industry continue to complement each other as both grow to service increasing demand. Here are some stats that demonstrate how the sector is performing…
- The spa market is predicted to be worth $154.6 billion by 2022.
- Spa revenue in the USA was $17.5 billion in 2017, an increase of $700m from 2016.
- 28% of American gym goers regularly use the spa facilities at their club.
- Within the spa sector, the medical segment is the fastest growing.
- Almost half of the 372,100 people employed in the US spa industry are part-time.
Health & Wellness Industry Trends
So, where is the sector going? What are the current trends in the health and wellness industry? And what’s set to be the next big thing in the future? Here is an overview of some of the key trends we and other key players in the industry are seeing…
- Essential oils – In terms of wellness industry products, essential oils have seen a surge in popularity that doesn’t look set to slow.
- Beauty products reflecting diets – we’re seeing a huge increase in beauty products being marketed as vegan and gluten-free with mainstream brands like Garnier highlighting this in adverts.
- Meditation – is no longer restricted to yoga classes or considered ‘woo-woo’, its mental health benefits are now being widely recognised which is boosting its popularity.
- Athleisure – tracksuits and sportswear have had a style makeover and are now acceptable everyday fashion which is leading to increased sales.
- Wellness tourism – the wellness tourism market is projected to reach $919 billion by 2022 with leading brands like Equinox launching getaway concepts.
- Protein powders widening their appeal – when it comes to the health and wellness food industry, protein powders have always been big business. But they’re now developing products targeting women and vegan exercisers specifically instead of their mainstream body-builder market.
For an even more in-depth look at trends, check out WellToDo’s excellent report on the topic.
Global Wellness Industry 2019 Overview
Interest in wellbeing appears to be at a tipping point. Workplace stress, mental health awareness, and lifestyle-related diseases are all driving demand for wellness solutions. Millennial preferences for experiences over ‘materials things’ may also be a key factor in the increased interest. Based on these macro and micro trends, the health and wellness sector looks set for continued growth throughout 2019 and beyond.