In the competitive landscape of personal training, securing long-term clients isn’t just about sweat and muscle. It’s about mastering the art of selling without the sleaze.

We understand the challenges that plague personal trainers, with many leaving the industry within their first year due to struggles in client acquisition. That’s why we created the “How To Sell Personal Training” online course. It’s your passport to a thriving career which teaches you ethical, effective sales techniques that turn potential leads into loyal clients.

How To Sell Personal Training Slider

How To Sell Personal Training

An Alternative Guide To Selling PT (For People Who Don’t Like The Hard Sell Approach…)

Learn the exact steps to finding profitable, long-term clients (minus the old-school, sleazy sales tactics). It’s a sad fact that 90% of personal trainers leave the industry within their first year. Many struggle to get enough clients to earn a decent wage, and quickly become disillusioned with their dream career.

Becoming A Personal Trainer Quit Stat

That’s why we created the How To Sell Personal Training ebook and online video course. It’ll teach you how to get more clients and increase your income, in just a few modules.

Whether you’re a newly qualified PT, or veteran trainer, ‘selling’ can be the most daunting and confusing aspect of the job. We break it down into simple, actionable steps, and remove the ‘hard sell’ aspect.

How To Get Personal Training Clients Image

This course condenses 15+ years of fitness sales and marketing knowledge into 8 bite-size modules. It contains all the info we wish we’d known when first starting out, including;

  • Why You ARE Cut Out For Selling (Even If You Think You Aren’t
  • Essential Selling Skills For The Ethical Fitness Pro
  • Profitable Pricing Strategies (included in the video course only)
  • Identifying Your Ideal Client
  • Establishing A Client Base
  • Networking & How To Approach People In The Gym
  • Creating Effective Testimonials
  • Closing The Sale & Handling Objections

The ebook and video courses are available here. Enroll today and start putting your new sales skills into practice immediately! 

Or learn more about each of the online course modules…

1) Sales Mindset: Why You ARE Cut Out For Selling (Even If You Think You Aren’t)

Many trainers underestimate their sales potential. This module unravels the innate selling abilities within you, debunking common myths and boosting your confidence.

We explore personal strengths and unique qualities, illustrating how these attributes can be potent sales tools. By understanding your inherent sales prowess, you’ll approach potential clients with newfound assurance, increasing your conversion rates organically.

2) Essential Selling Skills For The Ethical Fitness Pro

Ethics are the backbone of successful sales in the fitness industry. This module hones in on crucial ethical selling skills.

From active listening techniques to empathetic communication, you’ll master the art of understanding your clients’ needs deeply. Through real-life scenarios and exercises, you’ll cultivate trust and credibility, laying the foundation for lasting client relationships built on integrity and professionalism.

Sell Personal Training Ebook

3) Profitable Pricing Strategies (included in the video course only)

Pricing your services effectively is an art. Our video course dives into the intricacies of profitable pricing. You’ll learn how to anchor your services, reframing perceptions to highlight their value.

Practical examples showcase how to develop a customized price guide that reflects your expertise. By mastering these strategies, you’ll confidently present your pricing to potential clients, ensuring your services are perceived as invaluable investments in their fitness journey.

4) Identifying Your Ideal Client

Successful sales begin with understanding your target audience. In this module, we guide you through the process of identifying your ideal client. From demographics to psychographics, you’ll develop a comprehensive understanding of your client base.

Through practical exercises, you’ll pinpoint the exact traits that align with your services. Armed with this knowledge, you’ll tailor your sales approach, resonating profoundly with potential clients who are genuinely interested in your offerings.

5) Establishing A Client Base

Building a client base from scratch can be daunting. This module provides actionable strategies for establishing a robust clientele.

We delve into online and offline methods, from social media outreach to community engagement. Practical tips guide you on converting inquiries into consultations and consultations into committed clients.

By following our proven techniques, you’ll lay the groundwork for a thriving personal training business, ensuring steady growth and client retention.

6) Networking & How To Approach People In The Gym

Networking is a powerful tool in the personal training industry. This module equips you with effective networking strategies, both inside and outside the gym.

Learn how to approach people in fitness settings genuinely and respectfully, fostering connections without coming across as intrusive. Scenarios provide practical insights, ensuring you master the art of initiating conversations that lead to meaningful client relationships.

Fitness Testimonial & Elevator Pitch Templates
Fitness Testimonial & Elevator Pitch Templates

7) Creating Effective Testimonials

Testimonials are your best advocates. This module guides you through the process of creating compelling testimonials that resonate with potential clients.

Learn how to harness the power of stories, structure testimonials effectively, and request testimonials from satisfied clients. Through template-driven exercises, you’ll craft impactful testimonials that serve as persuasive selling tools, instilling confidence in prospective clients and reinforcing your credibility.

8) Closing The Sale & Handling Objections

Closing a sale is an art, and objections are opportunities. This module dissects the sales closing process, providing you with a proven 4-step method.

We address common objections and equip you with persuasive responses that turn hesitations into affirmations. Practical exercises prepare you for real-life scenarios, ensuring you handle objections with finesse and confidence.

Objection Handling Script Template

By mastering the art of closing sales and addressing objections effectively, you’ll convert potential clients into loyal customers, securing your business’s longevity.

Sign Up Now

In this course, you won’t just learn about sales; you’ll master the art of client conversion. We offer real-world examples, interactive exercises, and downloadable resources, ensuring you grasp each concept fully.

By the end of this course, you won’t just be a personal trainer; you’ll be a sales-savvy entrepreneur. Embrace this opportunity to transform your career, elevate your income, and build a loyal client base.

Ready to unlock your earning potential? Enroll now and pave the way for a successful personal training career!

100% Satisfaction Guarantee or Your Money Back

Online Course Includes:

  • 8 Comprehensive Modules
  • 30 Video Lessons
  • Downloadable Worksheets and Templates
  • Bonus Video: Negotiation Tips & Tactics
  • Bonus Guide: How To Spot Tire Kickers
  • PDF Ebook Version of the Course

Don’t just train; transform lives and secure your financial future. Enroll today and let’s make your personal training business a roaring success!

Caroline @ Wellness Creative Co

Qualified personal trainer (BSc Sports Science) & nutritionist (MSc Human Nutrition) with 15+ years of fitness & wellness marketing experience working with global brands.