There’s no question that the fitness industry tends to suffer during a recession. And there’s a 45% chance of one happening by next year. Gyms and studios are often hit hard when consumers tighten spending. But with a little planning and sound business strategies, you can protect your business from Read more
Are you using proven gym membership retention strategies to keep your health club clients loyal? Retaining your existing customers is much more cost-effective than trying to attract new ones, so it pays to keep them engaged. In this article, we share 21 powerful gym retention strategies that’ll keep your customers Read more
Fitness email marketing is a fantastic promotional strategy for gyms, health clubs, and workout studios. We often recommend it to our clients over social media because it gets such fantastic results for fitness businesses. You can use it to get leads, promote products, generate revenue, onboard new clients, boost retention, Read more
Using the right gym marketing tools can boost your lead generation, sales revenue, and overall business success. They’ll save you time, improve your promotional campaigns, and generate better results. But which are the best ones and how can they help your fitness business? In this article, we share the top Read more
What’s the best gym pricing strategy for a health club or fitness studio? The right approach to pricing can turbo-boost sales, revenue, and profitability. But what are the different options and how do you decide which to take? In this article, you’ll learn strategic approaches to pricing gym memberships that Read more
Coming up with creative fitness video ideas isn’t always easy. Workout videos are the go-to choice for most gyms, personal trainers, and health bloggers. But adding some variety to your content can engage more people and help to grow your audience. In this article – we share 10 health and Read more
Creating a professional gym marketing plan is essential for generating revenue. Every health club, fitness centre, and boutique studio needs a strategy for attracting gym members (and keeping them loyal). So, we’ve put together this guide on preparing a marketing plan for your fitness business. In this article – learn Read more
Looking for gym promotion ideas that’ll boost revenue quickly? If you need to hit a monthly sales target, then well-timed promos can help get you over the line. But doing them too often can also devalue your brand, making people less likely to pay full price. So what’s the best approach? Read more
