Having the right gym marketing tools can be crucial to your success. They’ll save you time, improve your promotional efforts, and generate better results. But which are the best for your needs?

In this article – we share 10 insider marketing tools for gyms, fitness studios, and health clubs.

We’re a specialist fitness marketing agency with 15+ years of industry experience, so we know first-hand what works (and what doesn’t!). We’ve helped gyms, fitness studios, and health clubs to successfully promote their businesses, and tested lots of marketing tools along the way!

Strong marketing is vital for generating revenue. If you want to maintain or increase your income, then you’re going to need to attract more clients or raise prices. Either way, you’ll need to throw in a little marketing magic to be successful.

But we understand you’re busy and don’t have a lot of time to spend on gym marketing. After all, the core of your business is getting results for members and clients. So, we put together this handy list of tools that’ll save you time and money on marketing…

#1 – Canva [Free]

Canva lets you create beautiful social media graphics, pricelists, or posters easily. No expensive design software or creative skills are needed!

Its simple interface and drag-and-drop features allow you to design stunning graphics and create a professional brand. We often use it to create graphics for our agency clients…

Canva includes millions of images, filters, icons, and fonts, many of which are totally free. Some images cost $1 but the free ones are really high-quality (unlike the usual cheesy stock photography).

Fitness Marketing Ebook Tablet

Fitness Marketing Ideas Mini-Guide

25 fitness marketing ideas for your gym, studio, or online business. Attract new members, get more PT clients & boost your fitness blog.

#2 – Buffer [Free]

Save time managing your gym’s social media by scheduling, publishing, and analysing all your posts in one place.

Buffer shares your content at the best possible times throughout the day, so that your followers and fans see your updates more often. This helps you get the most out of each post, by maximising exposure. It also allows you to prepare your posts in weekly batches to save time and ensure consistent visibility.

You can even schedule shares, retweets, or repins as you discover them. Easily add content to your queue using their browser extensions or mobile apps. This helps you save time and get more done by working from anywhere.

Buffer works across Facebook, Instagram, Twitter/X, LinkedIn, and Pinterest. Their free account lets you connect 3 profiles and schedule up to 10 posts in advance. If you need more than this, then their paid accounts start from a very reasonable $15.

You might also like… 25 Gym Marketing Ideas For Your Fitness Business.

#3 – MailChimp [Free]

MailChimp enables you to design and send professional-looking emails to your gym members.

Simply adapt one of their pre-existing templates, adding your own logo, colours, and content. You can even create emails on your mobile, which is perfect if you’re on the go. Maximise those ten minutes between client sessions or time on your commute (assuming you’re not driving!).

You can also use their analytics reporting to understand what your audience likes and what kind of content is likely to work well in future emails.

The beauty of email marketing for fitness clubs is that you totally own the space. Facebook might change its algorithms or Twitter might block your account, meaning you lose your audience overnight. But as long as you have an email list, you’ll always be able to communicate with them. This makes email an essential gym marketing tool (or any fitness business).

Fitness Marketing Roadmap Hero

Fitness Marketing & Lead Generation Roadmap

Your All-in-One Toolkit to Attract, Engage & Convert More Clients

#4 – Wix Website Builder [Free]

A professional website is essential for any fitness business. Wix makes it easy for you to create a beautiful one, that’ll inspire would-be members and clients to get in contact.

They offer stunning wellness-themed templates, allowing you to promote your personal training services, take online bookings, and accept payments. Their easy-to-use website builder has everything you need to create a fully personalized, high-quality website. Best of all it’s free!

You can pay to upgrade ($4+ p/m) and get extra functionalities like a custom web address. But the free version is more than adequate for most fledgling businesses.

Personal Trainer Marketing Wix

#5 – Hubspot’s Blog Topic Generator [Free]

Got a website or fitness blog, but stuck for ideas to write about? Hubspot’s handy blog topic generator will come up with ideas for you!

Simply fill in the fields with keywords (like ‘kettlebells’, ‘gluten free’ or ‘protein’) and they’ll come up with a week’s worth of relevant blog post titles in a matter of seconds. Here’s what it came up with based on the above – we think it did pretty well!

  • 10 Quick Tips About Kettlebells
  • Think You’re Cut Out For Doing Gluten Free? Take This Quiz
  • Why We Love Protein (And You Should, Too!)
  • The Worst Advice We’ve Ever Heard About Kettlebells
  • 15 Best Blogs To Follow About Gluten Free
Fitness Content Ideas Workbook
Our Fitness Marketing Roadmap also includes content-generation tools and resources.

You might also like… Key Marketing Tools For Personal Trainers & Fitness Coaches.

#6 – SumoMe [Free]

SumoMe offers a suite of tools to grow your website’s traffic, in order to attract more clients.

Their range of handy plug-ins can help you grow your email list, generate social media shares, and lots more. Plus everything is totally customisable, so you can easily change the colours and fonts to match your brand.

If it’s good enough for Airbnb, The Art Of Manliness, and The 4-Hour Workweek, then it’s definitely worth a look…

Fitness Instagram Growth Roadmap Hero LR

Fitness Instagram Growth Roadmap

Grow your fitness Instagram, increase engagement & generate leads.

#7 – Google Keyword Planner [Free]

Google Keyword Planner tells you exactly what people are searching for online so that you can create content that appeals to them. They created the tool to help advertisers gauge which keywords they should target through ad campaigns. But it’s a fantastic research tool in itself, regardless of whether you intend to advertise or not.

Investing a little time in research is essential for effective gym marketing. You’re already busy enough, so it’s important to calculate demand for particular products or services in your area, before you spend time and money developing them. Using Google’s Keyword Planner is a great way to test ideas without expensive market research, and avoid wasting time on duds.

Searching for ‘HIIT classes Brooklyn’ will show you approximately how many people are searching Google for this, along with variations like ‘HIIT workouts Brooklyn’ or ‘HIIT trainer Brooklyn’. It’ll give you ideas for niche services to offer, along with the exact phrases people are using.

#8 – Ready-Made Gym Marketing Templates

We’ve put together a bundle of gym marketing tools that make it quicker, cheaper, and easier to promote your fitness business. It’s packed with ready-made templates designed to improve your marketing results. If you aren’t an experienced gym marketer, then the tools in this bundle provide a useful guide for you to follow.

Fitness Marketing Roadmap Hero

Fitness Marketing & Lead Generation Roadmap

Your All-in-One Toolkit to Attract, Engage & Convert More Clients

Whether you run a gym, fitness studio, or health clubs, these templates will save you time and effort. They’ll help you to plan and organise your marketing activities so that you generate more revenue. You’ll get 1200+ templates covering social media, content marketing, advertising, and more…

  • Fitness Marketing Plan Templates – four marketing plan examples for gyms, product companies, personal trainers, and fitness bloggers, along with two blank templates for you to adapt yourself.
  • Fitness Flyers – professional flyer designs that you can edit quickly and easily using Microsoft PowerPoint (no need for Adobe Photoshop or InDesign).
  • Gym Email Templates – a welcome series of 5 emails that you can send to new members and a course series of 6 emails to help students progress through paid programs.
  • Fitness Testimonial Template – reviews and testimonials are an essential element of marketing as they provide proof that your products or services really work.
  • Personal Trainer Profile Template – add your details and display them on gym noticeboards to get more personal training clients.

#9 – Deposit Photos

If you need some professional images or photography, but cringe at the usual cheesy options, then Depositphotos is the site for you.

There are lots of high-quality photos, logos templates, and icons to choose from. Use them for personal trainer marketing fundamentals, like social media covers, in-club posters, or digital products like ebooks.

Depositphotos is a lot cheaper than the likes of Getty and iStock too. Pay-as-you-go pricing starts at $39 for 5 images and goes up from there.


#10 – 99designs

If you need some marketing materials professionally designed, like logos, postcards, or t-shirts, then 99designs are great value.

Simply pick out some designs you like so they can understand your style, and then wait… You’ll receive at least 30 different designs from dozens of talented designers, that meet your needs – from logos, to business cards, to full website concepts.

All packages come with a 100% money-back guarantee and full copyright ownership of the final design. If you click this link, you can easily get started and receive a free Power Pack Upgrade valued at $99.

So there you have it – 10 gym marketing tools that’ll help you attract more members and clients, whilst saving you time and money.

Fitness Marketing Roadmap Hero

Fitness Marketing & Lead Generation Roadmap

Your All-in-One Toolkit to Attract, Engage & Convert More Clients

Get The Fitness Marketing Roadmap

Your All-in-One Toolkit to Attract, Engage, and Convert More Clients – Tailored Specifically for Fitness Businesses Like Yours!

The Fitness Marketing & Lead Generation Roadmap is a comprehensive resource designed for gyms, personal trainers, and online fitness businesses. It’s packed with video workshops, marketing templates, step-by-step guides, cheat sheets, and more. We cover:

  • Fitness Marketing Strategy: Build a solid foundation and plan for success.
  • Lead Generation: Attract more clients with effective tactics.
  • Social Media: Boost your online presence and engagement.
  • Email Marketing: Nurture leads and convert them into loyal customers.
  • Advertising & Promotion: Get your message out there efficiently.
  • Content Marketing: Create compelling content that resonates with your audience.

Caroline @ Wellness Creative Co

Qualified personal trainer (BSc Sports Science) & nutritionist (MSc Human Nutrition) with 15+ years of fitness & wellness marketing experience working with global brands.