The fitness market evolves at a rapid pace with new business models, training concepts, and trends emerging constantly. From home fitness and online workouts to big-box gyms and boutique studios, it’s a fragmented market with plenty of niches to tap into… In this article, we outline the latest fitness market data Read more
Did you know that over 2000 fitness expos, conferences, and trade shows take place every year? With so many choices, knowing which ones are worth attending can be hard. So, we’ve listed the top events and conventions that are actually worth the cost of your attendee pass. This article lists Read more
We’ve collated the best deals and discounts for fitness professionals and business owners into one money-saving resource. Get the cheapest possible deal on your next training course, CPD workshop, gym equipment purchase, or business tool. Every month we trawl the internet for the best-value offers from fitness industry leaders like Read more
Coming up with fun fitness challenge ideas is a great way to engage gym members, training clients, and groups of friends. Challenges help to motivate and inspire people, increase retention, and create a sense of community. In the online world, they can increase followers, email subscribers, and the overall size of Read more
Knowing how to increase gym revenue and profitability is key to success in the fitness industry. Even if your fitness club is already doing well, who doesn’t want to generate more income? In this article, we outline 27 quick and effective ways to increase gym revenue and fitness club profitability Read more
Increasing the value of your gym memberships is brilliant for sales and retention. It’s much easier to sell a membership that clearly provides a lot of value. And members are more likely to remain loyal if they feel they’re getting a lot in return for their money. In this article, Read more
Planning your fitness content calendar ahead of time produces better marketing results. It ensures that your social media posts, blog articles, and all your promo content support your business goals. So, how do you create one that helps you stay organized and strategic? In this article, learn how to create Read more
There’s no question that the fitness industry tends to suffer during a recession. And there’s a 45% chance of one happening by next year. Gyms and studios are often hit hard when consumers tighten spending. But with a little planning and sound business strategies, you can protect your business from Read more
