Coming up with creative fitness video ideas isn’t always easy. Workout videos are the go-to choice for most gyms, personal trainers, and health bloggers. But adding some variety to your content can engage more people and help to grow your audience.

In this article – we share 10 health and fitness video ideas that you can use on YouTube, Instagram, TikTok, or your website.

We’re a specialist fitness marketing agency with 15+ years of industry experience, so we know first-hand what works (and what doesn’t!). We’ve helped gyms, fitness studios, and personal trainers to successfully promote their businesses, so our marketing strategies are tried and tested.

Fitness Video Ideas

Here’s an overview of the most popular (and effective) fitness and gym video ideas…

  1. Workout videos
  2. Exercise technique videos
  3. Backstory videos
  4. Fitness myth-busting videos
  5. Objection handling videos
  6. Behind-the-scenes videos
  7. Top fitness tips
  8. Customer case study videos
  9. Affiliate product videos
  10. Daily fitness or nutrition routine videos

Videos like these make engaging fitness-themed social media content for YouTube, Instagram, and TikTok. Whether you run a gym, an online training business, or are looking for fitness vlog ideas, this list has something to suit your needs. Let’s look at each of these ideas in more detail…

List of Fitness Video Ideas for Gyms Trainers Content Creators

1 – Workout videos

Let’s start with the most popular one – the workout video. This is where you perform an entire workout that viewers can follow along to (like they would in a class). 

Joe Wicks, Growingannanas, and Chloe Ting are known for their well-structured online workout videos on YouTube. They typically focus on a specific area of the body, fitness goal, or duration when designing their video content…

  • Core strength, thighs and glutes, etc.
  • Fat-burning, beginners guides, etc.
  • 20-minute HIIT workout, 30-minute total-body workout, etc.
YouTube Workout Video Example
The Growingannanas YouTube channel features follow-along workout videos themed on fitness goals, exercise types, and time.

With so many workout videos online, it’s crucial to design yours with a specific audience and goal in mind. Generic workout videos don’t tend to perform well but targeted ones do much better.

Social Media Engagement Guide Contents

Social Media Engagement Guide

A downloadable guide to boosting social media engagement for health and fitness businesses.

2 – Exercise technique videos

Another popular type of fitness video is where you explain how to perform a specific exercise or movement. These involve coaching your audience through the correct technique, sometimes by breaking it down into smaller parts for them to follow. They’re perfect for short-form videos like TikTok or Instagram Reels.

These types of videos require a bit of pre-planning. You’ll need to think through your coaching points, correct form, and how you’ll explain this verbally and visually. But you’ll also need to ensure that the camera is in the best position to capture your movement.

For example, if you’re creating a video on how to do a push-up or press-up correctly, then you’ll need to position your camera in a spot where it can see your elbows. That way you can clearly demonstrate the correct form for the arms and shoulders (something people frequently get wrong and can lead to injury).

Natache Oceane Fitness Post Instagram
In this example, fitness influencer Natache Oceane uses an Instagram Reel to demonstrate plyometric training techniques.

It’s also worth including progressions in these videos. People searching for them might have zero experience, in which case they’ll need to build up (e.g. by doing incline press-ups before full ones). But they might also be capable of doing the full version and just want to know how to do it correctly, so your technique video should cater to both audiences. 

Technique videos can also be useful for fitness equipment brands. Educating people on how to use your kit correctly can help ensure they get the best out of it. This can improve customer satisfaction, aid positive reviews, and lead to more referrals.

Example Fitness Social Media Posts

3 – Backstory videos

Creating a video about your backstory is a great way to build rapport with your audience. It’ll help them to know, like, and trust you. That way they’re more likely to subscribe for future uploads and purchase products or services.

A short video on why you became a personal trainer, gym owner, or fitness vlogger will interest your followers. It’ll help them get to know you as a person or understand the backstory of your business (crucial when you’re first starting up a fitness YouTube channel). It’s the perfect opportunity to explain your brand values and why you’re different from your competitors.

You might also like… 5 Ways To Use YouTube In Your Fitness Business or How To Create Fitness Reels That Perform Well.

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Fitness Instagram Growth Roadmap

Grow your fitness Instagram, increase engagement & generate leads.

4 – Fitness myth-busting video

The fitness industry is full of conflicting workout information, which can cause confusion for many people.

Is HIIT better than steady-state cardio? How many times a week should you train? Is a keto diet better for fat loss than paleo? 

Mythbusting videos are the ideal way to educate your audience on the facts. You can address common questions or misconceptions they have and give them the correct, science-based answer.

These types of videos have helped fitness YouTubers like Natache Oceane gain a cult following. People are tired of false promises and marketing hype. By giving them a factually accurate answer, you position yourself as a credible expert and help them solve a problem at the same time.  

Fitness Social Media Posts Editable Templates

5 – Objection handling videos

If you sell a product or service, then you can also use videos to address common customer objections. People might have concerns about whether your program will work for them, if it’s worth the money, how much time it’ll involve, etc. Creating videos that answer their reservations can help convince them to purchase.

Make a list of the questions you’re asked most frequently about your paid offering. Then you can either create a video for each question or one longer video where you address all of them.

6 – Behind-the-scenes videos

People love a sneak peek behind the scenes as it feels like they’re getting an insider’s view. These videos are great for building excitement and demand before you launch something. They can also be used to provide additional value for people, especially if they have paid memberships.

Can you give your viewers exclusive access to something that most people don’t see? For example, if you’re at a fitness event, can you take them backstage or show them something a bit different?

If you’re planning to do your own launch, then take them behind the scenes of your product development process. Let them see how you came up with your idea and why you designed it a particular way. This can help build anticipation so you have a wait list of customers when you come to actually release it.

Social Media Engagement Guide Contents

Social Media Engagement Guide

A downloadable guide to boosting social media engagement for health and fitness businesses.

7 – Tops tips videos

If you’re looking to attract new subscribers or more viewers, then ‘top tips’ videos are ideal. This is where you put together a list of practical tips to help your target audience solve their biggest challenge. By providing them with a quick win, you’ll immediately make a positive first impression and increase the chances of them watching more of your content.

Think about the barriers your customers face to achieving their fitness goals. Then put together a list of 7+ quick tips that can help them overcome these.

For example, if your audience finds it hard to make time for exercise, then make a video with tips like lunchtime HIIT sessions, doing squats while brewing a coffee, or desk exercises. Creating these types of video in a numbered list format can help increase view time as people will watch to the end so they don’t miss any tips.

Snap Fitness TikTok Tips Example
In this example, a Crunch Fitness trainer uses a TikTok video to explain how to get rid of belly fat.

Videos like this demonstrate that you understand your customer’s challenges and will tailor solutions to help them. People really value this so they’re ideal for attracting new customers and subscribers. 

8 – Customer case study video

Case studies are an excellent sales tool and ideal content for fitness videos. If you have existing customer testimonials or online reviews, then you can repurpose them into videos relatively easily.

These types of videos are most effective if you tell them in the format of a story. They should have a beginning, middle, and end…

  1. Introduce the main character (i.e. your client) and their starting situation – what was it they struggled with or wanted to achieve?
  2. What did you do to help them with their fitness journey?
  3. How did it help and what was the end result?

Case studies provide proof that your coaching, programs, or equipment actually work. They can be a powerful sales tool and interesting fitness content for your channel.

Anytime Fitness Facebook Success Story
Anytime Fitness uses customer case studies like this as part of its social media strategy.

9 – Affiliate product videos

If you’re looking for fitness video ideas that make money, then consider promoting affiliate products. This is where you direct viewers to buy something through a tracked link and get a commission on any sales you generate. There are plenty of high-ticket fitness affiliate programs where you can get paid for referring customers.

Think about the workout products you use regularly and make a list. It might clothing, training shoes, protein supplements, a foam roller, or any other type of equipment. Then video yourself using them and explain why they’re beneficial.

Affiliate videos like this can be a great way for trainers and vloggers to earn you extra money. By including personalised links to the products you use, you can earn a commission when people buy them.

Just be sure that you’re open about this and only recommending things you legitimately believe in, otherwise it might mislead your viewers.

You might also like… 20 Best Health & Fitness Affiliate Programs for Bloggers & Vloggers.

10 – What I eat in a day

Fitness and nutrition go hand-in-hand so it’s no surprise that food videos perform well for fitness YouTubers. The ‘what I eat in a day’ format has proved popular in recent years and taps into the desire for ‘behind the scenes’ exclusivity that we mentioned previously. 

Simply film all of your meals, snacks, and drinks throughout the day. Then edit them together into a 10-minute compilation video.

You can add more interest by eating your meals in different locations, such as popping out to a health food cafe for lunch or enjoying your snacks at a local landmark. This gives people a bit more insight into your life and also adds a bit of variety to your content.

Viewers love to get a glimpse of people’s daily routine. Especially when they’re experts in something like health and fitness. You can also apply this ‘what I X in an X’ format to other parts of your lifestyle (like exercise) or time frames (such as how you eat or train over a week or on vacation).

So, there you have 10 fitness video ideas to use on your website, social media, or in-club TVs. Video marketing is a powerful strategy – an incredible 96% of people turn to video to learn about a product or service. So if your business isn’t using video on its website or social media channels, then it’s missing a huge marketing opportunity.

What If I Don’t Want To Show My Face In Fitness Videos?

That’s ok, you don’t necessarily have to show your face in fitness videos! While workouts and exercise technique videos will need someone to act out the movements, you could ask a friend or colleague to demo while you record and do the voiceover.

For other types of video, you can use automatic video creation tools like Invideo which will edit together stock video with text overlays based on your prompts. Backstory, myth-busting, and top-tips videos lend themselves really well to these types of tools. You can even paste a blog post into the tool and it’ll create a professional video that summarises it in seconds!

If you have other ideas we’d love to hear about them – let us know by getting in touch or messaging us via social media.

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Caroline @ Wellness Creative Co

Qualified personal trainer (BSc Sports Science) & nutritionist (MSc Human Nutrition) with 15+ years of fitness & wellness marketing experience working with global brands.