Sending a welcome message to new gym members aids customer satisfaction and retention. This small detail sets newbies up for success, so that they’re more likely to book in for their first session and keep coming back. But what should your welcome email say, and how do you make it Read more
Creating a fitness marketing plan for your business is essential to achieving revenue goals. While most fitness businesses aren’t short of promotional ideas, surprisingly few have a strategic plan behind their activities. In this article, learn how to create a fitness marketing plan or strategy document for your gym, studio, Read more
Content marketing is a well-established strategy for fitness businesses – 89% of B2B, and 86% of B2C organizations use it. But not all types of content produce leads, sales, and strong business results, so the right approach is crucial… In this article, we outline how to use content marketing to Read more
Coming up with fun fitness challenge ideas is a great way to engage gym members, training clients, and groups of friends. Challenges help to motivate and inspire people, increase retention, and create a sense of community. In the online world, they can increase followers, email subscribers, and the overall size of Read more
Knowing how to increase gym revenue and profitability is key to success in the fitness industry. Even if your fitness club is already doing well, who doesn’t want to generate more income? In this article, we outline 27 quick and effective ways to increase gym revenue and fitness club profitability Read more
Increasing the value of your gym memberships is brilliant for sales and retention. It’s much easier to sell a membership that clearly provides a lot of value. And members are more likely to remain loyal if they feel they’re getting a lot in return for their money. In this article, Read more
Are you using proven gym membership retention strategies to keep your health club clients loyal? Retaining your existing customers is much more cost-effective than trying to attract new ones, so it pays to keep them engaged. In this article, we share 21 powerful gym retention strategies that’ll keep your customers Read more
Taking care of social media marketing for gyms is one of our most popular agency services. But we know that not everyone can afford to hire a marketing company, so we’re sharing our top tips in this guide. In this article – we outline 10 effective gym social media ideas Read more
