Are your gym social media strategies actually helping you generate membership leads? Are you using them to retain loyal members and build awareness of your brand? Or are they just sucking up your valuable time but not really contributing to your business goals? Social media can be an invaluable Read more…
Are you using fitness content marketing in your business? It’s now firmly established as an essential element of marketing for health and wellness companies. In fact, 89% of B2B, and 86% of B2C organisations use it in their marketing. In this article – we explain how to use fitness content Read more…
Looking for gym event ideas to promote your club or fitness studio? Perhaps you want to build a community and keep members loyal? In this article – we share 15 different ideas to get you started, along with a few tips for running a successful gym event too. Read more…
2020 has been a tough year for everyone and the fitness industry is no exception. Prolonged closures mean gyms and studios (like many businesses) have lost substantial revenue. But now the end is in sight and facilities are starting to reopen, how can you encourage members to return? In Read more…
A huge number of gyms, health clubs, and fitness studios have had to close during the lockdown. With the doors shut indefinitely and classes non-existent, you might be wondering how to support your members during this time. Well, here are a few ideas you might like to explore… In Read more…
These are crazy times. As the human impact of coronavirus continues to grow, stock markets are tanking, panic buying is rampant, and governments globally have told businesses to close their doors. So, how can gyms, health clubs, and yoga studios get through the next few months without going under? Read more…
Knowing how to re-engage email subscribers can be a powerful way to increase gym revenue. It allows you to tap into an audience who have already expressed an interest in your offering. By sending a few carefully worded emails, you can boost membership sign-ups and secondary spend too. In Read more…
Are you looking for fitness marketing strategies that’ll boost your revenue? Most fitness businesses know the benefits of advertising and promotions… But surprisingly few have a solid plan behind what they’re posting. Having a marketing strategy gives you a huge competitive advantage. While other businesses are being reactive about Read more…
