Do you struggle to blog consistently? Maybe you post articles now and again, but can’t seem to keep it up regularly. Balancing the demands of running a studio, training clients, and growing your business can be tough. But if you want to build a loyal client base, and rank highly on Google, then posting consistently is crucial.
Here are a few tips and techniques that’ll help you post articles consistently, without sacrificing quality (or sleep)…
Block Out Time
Dedicate a block of time to blogging, on at least a weekly basis. It’s the same as developing a fitness routine…
If you don’t allocate time, then other priorities will take over.
But put a limit on that time (e.g. 2 hours) rather than writing until it’s done. In an ideal world we’d spend several days researching and writing every post, but most busy fitness pros don’t have time for this approach.
But won’t that affect the quality of my posts? Not necessarily. A tight deadline can focus the mind, so that you produce shorter, more impactful posts. Quality is more important than quantity. And if you can convey your point in 500 words rather than 2000, then your readers will thank you for it!
When you’ve only got limited time, you need to be really strategic about the articles you choose to write. Think about those that’ll be most interesting or helpful to your ideal client, and prioritise them first. Always keep in mind WHY you’re writing your blog post (e.g. to attract new clients or keep existing ones loyal), and ensure the content is aligned with your purpose.
Use Monthly Themes
Not sure what to write about? Avoid writer’s block by having themes that you return to on a monthly basis. You could organise your posts around regular topics such as…
- Week 1 – Roundup the latest news in your niche, such as training techniques, product releases, or upcoming events.
- Week 2 – Interview an expert or team member, using the same question format each month.
- Week 3 – Summarise a newly released fitness research article, and what it means for readers.
- Week 4 – Review a healthy recipe book, group ex class, or new piece of equipment.
This will ensure you always have plenty of ideas and don’t need to spend time thinking up new ones on a weekly basis.
Combine Teaching With Learning
Blogging is a great way to educate others, but you can also combine it with your own professional development.
Most fitness professionals stay up-to-date on fitness research, training, techniques, and business skills by absorbing content. Maybe you read web articles, watch videos, study infographics, listen to podcasts, or read books.
So why not take things a step further a summarise this content for your own readers? This makes efficient use of your time, and benefits your readers too.
You could summarise the main points, and then add your own opinions or tips alongside. We’re not talking about copying other people’s work here – that’s never ok. But it’s fine to explain what you’ve been reading or listening to recently, why you think it’s interesting, and how your audience could learn from it. Just remember to give the original author credit, and link back to the source.
Focus On One Thing
It’s easy to write for ages about topics you’re really passionate about. But if time is limited, then stick with one core topic for each post (for example, you could choose just one research article to review). Blog posts don’t need to be uni essays, and you don’t get extra marks for citing more references. So stick with one theme, instead of trying to talk about too many subjects.
Use A Consistent Structure
Starting from a blank screen can be tough. So to save yourself time, try creating a blog post template that outlines the structure of your posts. Here’s what we usually use for our own posts:
- Intro – Grab the reader’s attention by asking an engaging question, or including a fascinating fact, and then explaining the problem or topic that the article addresses. 50 words.
- Background – talk about the topic in more detail, mention the source and why it’s relevant, and what your audience will learn by reading the article. 50-100 words.
- Point #1 – this is where you make your first core point. It could be addressing a question, lesson, interesting concept, idea, recommendation, or tip. 100-200 words.
- Point #2 – this is where you make your second core point, using the same basis as above. 100-200 words.
- Point #3 – this is where you make your third core point, using the same basis as above. 100-200 words.
- Conclusion – summarise what the reader has learned, how it’ll benefit them, provide your own opinion, and a call to action (such as ‘learn more’ or ‘sign up here’). 100-200 words.
Incorporating these tips will help you to blog more consistently, rank higher on Google, and build a loyal client base.
Another option is to outsource your writing to an experienced professional. If you need blog articles, copywriting, or sales pages for your wellness business, then we can help. With over 10 years of fitness writing experience, we’re uniquely positioned to create B2B and B2C content that’s both authoritative and engaging. Learn more about our fitness writing services.